Social Media Introduction to NWF Staff

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An introduction to how National Wildlife Federation uses social media.

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Social Media Introduction to NWF Staff

  1. 1. An Overview of Facebook, Twitter, Linkedin and Yammer<br />By Danielle Brigida<br />Manager of Social Media<br />
  2. 2. There are more than 100,000 non-profit Pages on Facebook<br />
  3. 3. An average user is connected to 80 community pages, groups and events<br />
  4. 4. NWF on Facebook<br />
  5. 5. Page, Group, Profile<br />
  6. 6. Facebook Page<br />Must have an official rep as an admin<br />Communicates broadly (comments, posts)<br />Posts and pages are available to everyone <br />Anyone can “Like” your page <br />Admins post under the page name<br />Tabs and Insights are available<br />
  7. 7. Facebook Group<br />Closed space for small groups <br />Offer more privacy settings and options<br />Members must be approved or added by other members<br />They are notified by default<br />Collaborate through chats, photo albums, docs and group events<br />No insights or tabs available<br />
  8. 8. New Facebook Groups: <br />
  9. 9. Facebook Profile? <br />Violates Terms of Service<br />No analytics<br />Can’t test <br />They may not want to friend you<br />
  10. 10. Understanding Terminology<br />Status – Update your friends with links, photos, or info<br />Admin – person who runs a page or group.<br />Wall – Public messaging on your profile<br />News Feed – Where you can view friend/page updates<br />Insights – Facebook page analytics<br />Tagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.<br />
  11. 11. Use Custom Audiences<br />
  12. 12. Use Powerful Imagery and Ask Questions<br />
  13. 13. Engagement Tips<br /><ul><li>Ask questions they can answer
  14. 14. Use @_name to mention other pages/people
  15. 15. Post colorful/interesting photos
  16. 16. Create a landing tab (using iframes)
  17. 17. Comment again after other comments have been made</li></li></ul><li>Make Sharing Easy<br />
  18. 18. Pay Attention to Audiences<br />National Wildlife Federation<br />Forest Justice Campaign<br />Certified Wildlife Habitat Page<br />
  19. 19. Be Yourself <br />
  20. 20. Introduction to Twitter<br />
  21. 21. Your Twitter Profile*What Others See*<br />
  22. 22. Your Twitter Home<br />
  23. 23. What is a Mention?<br />
  24. 24. What is a Retweet?<br />
  25. 25. What Does NWF Tweet?<br /><ul><li>Questions
  26. 26. Blog Entries
  27. 27. Random Facts
  28. 28. Breaking News
  29. 29. Program Info
  30. 30. Timely Events
  31. 31. Retweet
  32. 32. Replies to People</li></li></ul><li>What is a Hashtag?<br />
  33. 33. Use http://search.twitter.com<br /><ul><li> Words
  34. 34. Location
  35. 35. Dates
  36. 36. Feelings
  37. 37. Links/RTs</li></li></ul><li>Use Twitter Lists To Find New People<br />www.prnewsonline.com<br />
  38. 38. Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff<br />
  39. 39. Search Twitter Bios<br />
  40. 40. @wildlifeaction<br />
  41. 41. Wildlife Watch on Twitter<br />
  42. 42. Making the most out of LinkedIn<br />
  43. 43. Ways Nonprofits Use LinkedIn<br />
  44. 44. Join Your Company Page<br />
  45. 45. Explore NWF’s Page <br />
  46. 46. Check Out NWF’s Analytics<br />
  47. 47. Add Your Events<br />
  48. 48. Join Many GroupsThey Increase Your Network<br />
  49. 49. Keep Track of CareersInmaps.linkedinlabs.com<br />Former Staff<br />Donors<br />Volunteersand Supporters<br />
  50. 50. Tips for Maintaining a Group <br />Don’t over post<br />Be relevant<br />Answer and ask questions<br />Moderate comments and spam<br />
  51. 51. Use Applications<br />
  52. 52. Build Out Your Personal Profile<br />Add a picture <br />Update your work section<br />Upload your existing contacts<br />Personalize your LinkedIn URL <br />Use keywords that accurately describe you<br />Let others find you<br />Add and recommend people you meet<br />Post your skills<br />
  53. 53. What is Yammer?<br />Yammer serves as an internal network for NWF staff.<br />Yammer is used at NWF to share:<br />Share info on campaigns, programs, events, etc. <br />Share interesting articles about topics staff may like<br />Ask questions that staff may be able to answer<br />Share social media posts others may like<br />
  54. 54. Yammer <br />
  55. 55. The Benefits of Yammer<br />Less formal than email <br />You communicate with people you wouldn’t normally<br />Organizes us on the backend<br />Improves internal communication<br />
  56. 56. Receive Yammer Updates <br />Email Digest<br />Desktop Client<br />Smart Phone<br />Gchat, Sharepoint, Twitter integration, etc.<br />
  57. 57. Read About Our Work<br />http://www.nwf.org/socialmedia<br />
  58. 58. Questions?<br />By Danielle Brigida<br />brigidad@nwf.org<br />@starfocus on Twitter<br />

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