SlideShare a Scribd company logo
1 of 46
An Overview of Facebook, Twitter, Linkedin and Yammer By Danielle Brigida Manager of Social Media
There are more than 100,000 non-profit Pages on Facebook
An average user is connected to 80 community pages, groups and events
NWF on Facebook
Page, Group, Profile
Facebook Page Must have an official rep as an admin Communicates broadly (comments, posts) Posts and pages are available to everyone  Anyone can “Like” your page  Admins post under the page name Tabs and Insights are available
Facebook Group Closed space for small groups  Offer more privacy settings and options Members must be approved or added by other members They are notified by default Collaborate through chats, photo albums, docs and group events No insights or tabs available
New Facebook Groups:
Facebook Profile?  Violates Terms of Service No analytics Can’t test  They may not want to friend you
Understanding Terminology Status – Update your friends with links, photos, or info Admin – person who runs a page or group. Wall – Public messaging on your profile News Feed – Where you can view friend/page updates Insights – Facebook page analytics Tagging – Type the "@" symbol. Select the friend, page, event, group or app you want to tag from the drop-down menu.
Use Custom Audiences
Use Powerful Imagery and Ask Questions
Engagement Tips ,[object Object]
Use @_name to mention other pages/people
Post colorful/interesting photos
Create a landing tab (using iframes)
Comment again after other comments have been made,[object Object]
Pay Attention to Audiences National Wildlife Federation Forest Justice Campaign Certified Wildlife Habitat Page
Be Yourself
Introduction to Twitter
Your Twitter Profile*What Others See*
Your Twitter Home
What is a Mention?
What is a Retweet?
What Does NWF Tweet? ,[object Object]
Blog Entries
Random Facts
Breaking News
Program Info
Timely Events
Retweet
Replies to People,[object Object]
Use http://search.twitter.com ,[object Object]
 Location
 Dates
 Feelings
 Links/RTs,[object Object]
Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff
Search Twitter Bios
@wildlifeaction
Wildlife Watch on Twitter
Making the most out of LinkedIn
Ways Nonprofits Use LinkedIn
Join Your Company Page
Explore NWF’s Page
Check Out NWF’s Analytics

More Related Content

What's hot

Social media
Social mediaSocial media
Social media
calee1
 

What's hot (20)

Social Media for Organizations: Enjoy Your Own Party
Social Media for Organizations: Enjoy Your Own PartySocial Media for Organizations: Enjoy Your Own Party
Social Media for Organizations: Enjoy Your Own Party
 
Social media
Social mediaSocial media
Social media
 
How to Use Social Media as a Female Legislator
How to Use Social Media as a Female LegislatorHow to Use Social Media as a Female Legislator
How to Use Social Media as a Female Legislator
 
Twitter And Fb In Ext
Twitter And Fb In ExtTwitter And Fb In Ext
Twitter And Fb In Ext
 
Practical Introduction to Social Networking - Twitter and Facebook
Practical Introduction to Social Networking - Twitter and FacebookPractical Introduction to Social Networking - Twitter and Facebook
Practical Introduction to Social Networking - Twitter and Facebook
 
Twitter for jobsearch
Twitter for jobsearchTwitter for jobsearch
Twitter for jobsearch
 
Ted Prodromou: LinkedIn Results in 30 Minutes a Day--or Less
Ted Prodromou: LinkedIn Results in 30 Minutes a Day--or LessTed Prodromou: LinkedIn Results in 30 Minutes a Day--or Less
Ted Prodromou: LinkedIn Results in 30 Minutes a Day--or Less
 
Facebook Best Practices for Educators - eMarketing Techniques
Facebook Best Practices for Educators - eMarketing TechniquesFacebook Best Practices for Educators - eMarketing Techniques
Facebook Best Practices for Educators - eMarketing Techniques
 
How to Grow your Social Networks
How to Grow your Social NetworksHow to Grow your Social Networks
How to Grow your Social Networks
 
Using Social Media For Professional Development
Using Social Media For Professional DevelopmentUsing Social Media For Professional Development
Using Social Media For Professional Development
 
WSI Social Media 101
WSI Social Media 101WSI Social Media 101
WSI Social Media 101
 
Smjobhunterwebnar3
Smjobhunterwebnar3Smjobhunterwebnar3
Smjobhunterwebnar3
 
091130 - Engaging Conversation presentation to NGOs
091130  -  Engaging Conversation presentation to NGOs091130  -  Engaging Conversation presentation to NGOs
091130 - Engaging Conversation presentation to NGOs
 
Identifying Online Infuencers
Identifying Online InfuencersIdentifying Online Infuencers
Identifying Online Infuencers
 
Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools Twitter Me on Facebook: An Overview of Social Media Tools
Twitter Me on Facebook: An Overview of Social Media Tools
 
Twitter For Business
Twitter For BusinessTwitter For Business
Twitter For Business
 
Social Media in Niche Markets
Social Media in Niche MarketsSocial Media in Niche Markets
Social Media in Niche Markets
 
BlogHer 2012 - 10 Things You Can Do to Maximize Your Social Media Expertise -...
BlogHer 2012 - 10 Things You Can Do to Maximize Your Social Media Expertise -...BlogHer 2012 - 10 Things You Can Do to Maximize Your Social Media Expertise -...
BlogHer 2012 - 10 Things You Can Do to Maximize Your Social Media Expertise -...
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentation
 
Social Media What?
Social Media What?Social Media What?
Social Media What?
 

Viewers also liked

Social media: what\'s the use anyway? 3 Successtories social media profession...
Social media: what\'s the use anyway? 3 Successtories social media profession...Social media: what\'s the use anyway? 3 Successtories social media profession...
Social media: what\'s the use anyway? 3 Successtories social media profession...
Isabel De Clercq
 

Viewers also liked (8)

Why use Yammer
Why use YammerWhy use Yammer
Why use Yammer
 
Yammer use case catalog
Yammer use case catalogYammer use case catalog
Yammer use case catalog
 
Social media: what\'s the use anyway? 3 Successtories social media profession...
Social media: what\'s the use anyway? 3 Successtories social media profession...Social media: what\'s the use anyway? 3 Successtories social media profession...
Social media: what\'s the use anyway? 3 Successtories social media profession...
 
Yammer launch ideas
Yammer launch ideasYammer launch ideas
Yammer launch ideas
 
Social Journey: Lessons Learnt Implementing Yammer
Social Journey: Lessons Learnt Implementing YammerSocial Journey: Lessons Learnt Implementing Yammer
Social Journey: Lessons Learnt Implementing Yammer
 
Why We Should Use Yammer
Why We Should Use YammerWhy We Should Use Yammer
Why We Should Use Yammer
 
Yammer 101 - Introduction to Yammer
Yammer 101 - Introduction to YammerYammer 101 - Introduction to Yammer
Yammer 101 - Introduction to Yammer
 
Introducing Yammer in your organisation - illustrated guide
Introducing Yammer in your organisation - illustrated guideIntroducing Yammer in your organisation - illustrated guide
Introducing Yammer in your organisation - illustrated guide
 

Similar to Social Media Introduction to NWF Staff

Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101
Angela Frizell
 
Hooters sm pres1
Hooters sm pres1Hooters sm pres1
Hooters sm pres1
katmosphere
 
Social Networking for Business - TIE 09-24-09
Social Networking for Business - TIE 09-24-09Social Networking for Business - TIE 09-24-09
Social Networking for Business - TIE 09-24-09
Dave Meyer
 
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and LinkedinFacebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
Danielle Brigida
 
Social Media Essentials -- Twitter
Social Media Essentials -- TwitterSocial Media Essentials -- Twitter
Social Media Essentials -- Twitter
Sandra Fernandez
 

Similar to Social Media Introduction to NWF Staff (20)

Social Media and Museums Part 1
Social Media and Museums Part 1Social Media and Museums Part 1
Social Media and Museums Part 1
 
Hands-On Social Media Strategy
Hands-On Social Media StrategyHands-On Social Media Strategy
Hands-On Social Media Strategy
 
NEFLIN: Social Media Profiles, Posts and Updates
NEFLIN: Social Media Profiles, Posts and UpdatesNEFLIN: Social Media Profiles, Posts and Updates
NEFLIN: Social Media Profiles, Posts and Updates
 
Facebook Marketing 101
Facebook Marketing 101Facebook Marketing 101
Facebook Marketing 101
 
Social work
Social workSocial work
Social work
 
Hooters sm pres1
Hooters sm pres1Hooters sm pres1
Hooters sm pres1
 
Social Networking for Business - TIE 09-24-09
Social Networking for Business - TIE 09-24-09Social Networking for Business - TIE 09-24-09
Social Networking for Business - TIE 09-24-09
 
Facebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and LinkedinFacebook, Twitter, Google+ and Linkedin
Facebook, Twitter, Google+ and Linkedin
 
Got a goal? Get there.
Got a goal? Get there.Got a goal? Get there.
Got a goal? Get there.
 
Online Engagement Strategies for Candidates, Electeds & Activists
Online Engagement Strategies for Candidates, Electeds & ActivistsOnline Engagement Strategies for Candidates, Electeds & Activists
Online Engagement Strategies for Candidates, Electeds & Activists
 
Jumping in with Both Toes: Integrating Social Media into your Community
Jumping in with Both Toes: Integrating Social Media into your CommunityJumping in with Both Toes: Integrating Social Media into your Community
Jumping in with Both Toes: Integrating Social Media into your Community
 
Zero to social 101
Zero to social 101Zero to social 101
Zero to social 101
 
Social Media Essentials -- Twitter
Social Media Essentials -- TwitterSocial Media Essentials -- Twitter
Social Media Essentials -- Twitter
 
The Essential Social Media Checklist for Nonprofits
The Essential Social Media Checklist for NonprofitsThe Essential Social Media Checklist for Nonprofits
The Essential Social Media Checklist for Nonprofits
 
How to use Facebook, LinkedIn & Twitter to promote a new business
How to use Facebook, LinkedIn & Twitter to promote a new businessHow to use Facebook, LinkedIn & Twitter to promote a new business
How to use Facebook, LinkedIn & Twitter to promote a new business
 
Zero to social 201
Zero to social 201Zero to social 201
Zero to social 201
 
Tools and Tactics for Engaging Your Supporters with Social Media
Tools and Tactics for Engaging Your Supporters with Social MediaTools and Tactics for Engaging Your Supporters with Social Media
Tools and Tactics for Engaging Your Supporters with Social Media
 
Centennial Barn Social Media Class - Week 3
Centennial Barn Social Media Class - Week 3Centennial Barn Social Media Class - Week 3
Centennial Barn Social Media Class - Week 3
 
Social Media for Editors
Social Media for EditorsSocial Media for Editors
Social Media for Editors
 
Focus2011 - Corey Walker - Social Media
Focus2011 - Corey Walker - Social MediaFocus2011 - Corey Walker - Social Media
Focus2011 - Corey Walker - Social Media
 

More from Danielle Brigida

NWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentNWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping Document
Danielle Brigida
 
Proving the Value of Facebook
Proving the Value of FacebookProving the Value of Facebook
Proving the Value of Facebook
Danielle Brigida
 

More from Danielle Brigida (20)

Using humor and beauty to build community
Using humor and beauty to build community Using humor and beauty to build community
Using humor and beauty to build community
 
Professional Social Media
Professional Social Media Professional Social Media
Professional Social Media
 
Content Management System, Web, Social and Beyond
Content Management System, Web, Social and BeyondContent Management System, Web, Social and Beyond
Content Management System, Web, Social and Beyond
 
Social Media - Visualizing Your Network
Social Media - Visualizing Your NetworkSocial Media - Visualizing Your Network
Social Media - Visualizing Your Network
 
Using Social Media and Technology to Inspire and Educate
 Using Social Media and Technology to Inspire and Educate Using Social Media and Technology to Inspire and Educate
Using Social Media and Technology to Inspire and Educate
 
Digital Communications - Social Media, Content and More
Digital Communications - Social Media, Content and MoreDigital Communications - Social Media, Content and More
Digital Communications - Social Media, Content and More
 
Deep Dive Into Social Media and Content Strategy
Deep Dive Into Social Media and Content StrategyDeep Dive Into Social Media and Content Strategy
Deep Dive Into Social Media and Content Strategy
 
Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate Using Technology and Social Media to Educate and Motivate
Using Technology and Social Media to Educate and Motivate
 
Incorporating Social Media Into Your Strategy
Incorporating Social Media Into Your StrategyIncorporating Social Media Into Your Strategy
Incorporating Social Media Into Your Strategy
 
Bozeman Social Media Training
Bozeman Social Media TrainingBozeman Social Media Training
Bozeman Social Media Training
 
Quick overview of NWF's social audience
Quick overview of NWF's social audienceQuick overview of NWF's social audience
Quick overview of NWF's social audience
 
How National Wildlife Federation Uses Linkedin
How National Wildlife Federation Uses LinkedinHow National Wildlife Federation Uses Linkedin
How National Wildlife Federation Uses Linkedin
 
Influencers, Advocates and Hidden VIPs
Influencers, Advocates and Hidden VIPsInfluencers, Advocates and Hidden VIPs
Influencers, Advocates and Hidden VIPs
 
NWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping DocumentNWF Social Media Strategy Mapping Document
NWF Social Media Strategy Mapping Document
 
Social Media Request Form
Social Media Request FormSocial Media Request Form
Social Media Request Form
 
Proving the Value of Facebook
Proving the Value of FacebookProving the Value of Facebook
Proving the Value of Facebook
 
Tackling Social Media Measurement
Tackling Social Media MeasurementTackling Social Media Measurement
Tackling Social Media Measurement
 
NWF Staff Update: Google+ and Pinterest
NWF Staff Update: Google+ and PinterestNWF Staff Update: Google+ and Pinterest
NWF Staff Update: Google+ and Pinterest
 
NWF Social Media Quarterly Update (Q1 2013)
NWF Social Media Quarterly Update (Q1 2013)NWF Social Media Quarterly Update (Q1 2013)
NWF Social Media Quarterly Update (Q1 2013)
 
Social Media Listening (USFWS)
Social Media Listening (USFWS) Social Media Listening (USFWS)
Social Media Listening (USFWS)
 

Recently uploaded

Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
UK Journal
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Peter Udo Diehl
 

Recently uploaded (20)

Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi IbrahimzadeFree and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
Free and Effective: Making Flows Publicly Accessible, Yumi Ibrahimzade
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
Powerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara LaskowskaPowerful Start- the Key to Project Success, Barbara Laskowska
Powerful Start- the Key to Project Success, Barbara Laskowska
 
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptxUnpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
Speed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in MinutesSpeed Wins: From Kafka to APIs in Minutes
Speed Wins: From Kafka to APIs in Minutes
 
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
 
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo DiehlFuture Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdfIntroduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
Introduction to FDO and How It works Applications _ Richard at FIDO Alliance.pdf
 
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
Measures in SQL (a talk at SF Distributed Systems meetup, 2024-05-22)
 
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
1111 ChatGPT Prompts PDF Free Download - Prompts for ChatGPT
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties ReimaginedEasier, Faster, and More Powerful – Notes Document Properties Reimagined
Easier, Faster, and More Powerful – Notes Document Properties Reimagined
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101AI presentation and introduction - Retrieval Augmented Generation RAG 101
AI presentation and introduction - Retrieval Augmented Generation RAG 101
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 

Social Media Introduction to NWF Staff