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listening in a digital world


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Based on the We Are Media Listening outline found at:

This is a first draft -- all words and outline. Next rev? Adding some images and dropping the instructional text into the notes fields.

Published in: Technology, Art & Photos, Business

listening in a digital world

  1. 1. listening in a digital world<br />
  2. 2. ::assumptions<br />
  3. 3. There are people out there who are interested in our issues.<br />(whether we know them or not)<br />
  4. 4. Those people are active in our communities.<br />(whether we help them or not)<br />
  5. 5. We want to engage those interested and active people in our work.<br />(whether we agree with them or not)<br />
  6. 6. That’s the heart of collaboration:<br />Engaging with interested and active people to create change.<br />
  7. 7. But first:<br />you have to listen<br />
  8. 8. ::the steps<br />
  9. 9. 1. Set up your toolbox<br />
  10. 10. The RSS Reader<br />Google Reader<br />Bloglines<br />Netvibes<br />Feedly<br />
  11. 11. Brainstorm keywords<br />Organization name<br />Issue area<br />Synonyms for issue area<br />Other nonprofit names in your space<br />Program, services, and event names<br />URLs for your blog, web site, online community<br />Geography<br />
  12. 12. Set up your feeds<br />Google Alerts<br />Twitter Search<br />Technorati<br />Flickr<br />YouTube<br />BackType<br />Blogpulse<br />Social Mention<br />BoardReader<br />
  13. 13. And a few other accounts…<br />Twitter<br />Delicious<br />BackType<br />Flickr<br />YouTube<br />
  14. 14. 2. Make listening a practice<br />
  15. 15. Lurk for the first 30 days<br />Review feeds first thing every morning<br />Open interesting links in new tabs<br />Read and follow links<br />Subscribe to new feeds<br />“Share” the most interesting information<br />
  16. 16. On Day 31, go into triage mode<br />Be quick to mark as read<br />“Share” or “Star” as the first level of interest<br />Bookmark in delicious<br />Share with short comment in Twitter<br />
  17. 17. On Day 45, begin to leave comments<br />Add value to the conversation<br />Don’t be afraid to disagree<br />Keep to the point of the post<br />Point to relevant sources if you’ve more information<br />Watch the conversation develop<br />
  18. 18. 3. Regular time for reflection<br />
  19. 19. Review the trends<br />What/who do you share?<br />Where do you comment?<br />Are topics of conversation changing?<br />Are topics important to you increasing or decreasing in frequency?<br />Where are the most interesting conversations happening?<br />
  20. 20. Measure your influence<br />Mining delicious<br />Twitter<br />Followers<br />Retweets<br />Link activity<br />Return traffic<br />
  21. 21. Aggregate your contributions<br />Friendfeed<br />Backtype<br />Delicious<br />Twitter<br />
  22. 22. Sources<br />We Are Media: Tactical Track Module 1 <br /><br />nptech tag<br /><br />
  23. 23. Thank you<br />Marnie Webb<br /><br /><br /><br /><br />
  24. 24. License<br />This work is licensed under the Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.<br />