TWITTER AND YOUR WEBSITE
BY BRADLEY WILSON, Ph.D.
THE PURPOSE OF POSTING
ANYTHING ONLINE, ESPECIALLY ON A
SOCIAL NETWORK SUCH AS TWITTER,
IS TO EITHER PROVOKE THOUGHT OR
AUTHOR, “7 THINGS THAT MAKE FOR A GOOD TWEET ON TWITTER”
Popular brands on Twitter include Starbucks, Apple and Victoria’s Secret.
As of August of 2018, the most popular Twitter account was @Katyperry,
who had amassed more than 106.8 million followers.
She was followed by Justin Bieber and Barack Obama.
Number of Twitter users in the United States
as of second quarter 2018 • Statista
Pew Research Center
Source: Survey conducted March 7-April 10, 2018 “Teens, Social Media & Technology 2018”
YouTube, Instagram and Snapchat are
the most popular online platforms among teens
12 | COMMUNICATION: JOURNALISM EDUCATION TODAY | a publication of the Journalism Education Association SUMMER 2016
THE ASSOCIATED PRESS
Twitter A microblogging platform
that allows users to post updates
of up to 140 characters to their
followers. They can also share
photos or video as well as links to
outside content. The verb is to tweet,
tweeted. A Twitter message is known
as a tweet.
reply On Twitter, an @ reply is a
common technique to speak to
other people directly. A tweet that
begins with @username can be
seen in Twitter feeds by people who
follow both parties though it can
also be viewed on an individual’s
profile page. Example: @APStylebook
I need help with a style question.
retweet The practice, on Twitter, of
sharing a tweet by someone else
to your followers. Users can either
click on a retweet button to simply
relay the tweet exactly as written
and labeled as coming from the
original tweeter or use the informal
conventions of “RT @username”: at
the beginning, or “via @username”
at the end, to share the tweet, which
allows the user to edit and/or add
tweet A public message of up to 140
characters on Twitter. Also usable as
a verb: to tweet.
“Helpful wording heuristics include adding more information,
making one’s language align with both community norms and with
one’s prior messages, and mimicking news headlines.”
• Ask people to share.
• Be informative.
• Be like the community, and be true to yourself.
• Imitate headlines.
• Use words associated with successful retweets.
• Include positive and/or negative words.
• Refer to other people (but not your audience).
• Make it easy to read.
From conference proceedings: “The effect of wording on message propagation: Topic- and author-con-
trolled natural experiments on Twitter” by Chenhao Tan, Lillian Lee, Bo Pang, May 2014
The purpose of posting anything online, especially on
a social network such as Twitter, is to either provoke
thought or a response.
NICK LEWIS, AUTHOR, “7 THINGS THAT MAKE FOR A GOOD TWEET ON TWITTER”
Use a hashtag to make
your tweet easy
Link to a story on
your website for more
Include a high-quality
visual to make your
tweet stand out.
Keep your tweet short,
about 100 characters
by using active
verbs and valuable
If you’d like a handout on
Twitter, bring me your USB
drive or email me.
Or DM me on Twitter.
By Bradley Wilson, PhD