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Twitter 2019

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A discussion of what makes a good tweet, some ideas for how scholastic media can use Twitter, how to schedule tweets and how to analyze success using Twitter.

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Twitter 2019

  1. 1. ANALYZING SUCCESS TWITTER AND YOUR WEBSITE BY BRADLEY WILSON, Ph.D. @bradleywilson09
  2. 2. THE PURPOSE OF POSTING ANYTHING ONLINE, ESPECIALLY ON A SOCIAL NETWORK SUCH AS TWITTER, IS TO EITHER PROVOKE THOUGHT OR A RESPONSE. NICK LEWIS 
 AUTHOR, “7 THINGS THAT MAKE FOR A GOOD TWEET ON TWITTER” TWITTER
  3. 3. TWITTER
  4. 4. TWITTER
  5. 5. Popular brands on Twitter include Starbucks, Apple and Victoria’s Secret. 
 As of August of 2018, the most popular Twitter account was @Katyperry, 
 who had amassed more than 106.8 million followers. 
 She was followed by Justin Bieber and Barack Obama. Number of Twitter users in the United States as of second quarter 2018 • Statista TWITTER
  6. 6. Pew Research Center Source: Survey conducted March 7-April 10, 2018 “Teens, Social Media & Technology 2018” YouTube, Instagram and Snapchat are the most popular online platforms among teens TWITTER
  7. 7. NEWS
  8. 8. NEWS Twitter, YouTube and Snapchat have grown since 2016 in portion of users who get news on each site Pew Research Center SOURCE: Sept. 5, 2017
  9. 9. NEWS Social media sites as pathways to news Pew Research Center SOURCE: Survey Aug. 8-21, 2017
  10. 10. 6,000 TWEETS ARE SENT EVERY SECOND, ABOUT 350,000 EVERY MINUTE, ABOUT 200 BILLION PER YEAR. TWITTER USAGE STATISTIC http://www.internetlivestats.com/twitter-statistics/ TWITTER
  11. 11. THAT’S A LOT OF TWEETSHTTP://WWW.INTERNETLIVESTATS.COM/ONE-SECOND/#TWEETS-BAND
  12. 12. TWITTER A GOOD TWEET ▸ Call to action ▸ Salient message ▸ Mention ▸ Hashtag ▸ URL ▸ Image
  13. 13. EVERY WEEK A NEW PERSON GETS TO TWEET THROUGH THE TWITTER ACCOUNT @SWEDEN. CURATORS OF SWEDEN http://curatorsofsweden.com/about/ TWITTER
  14. 14. IDEA TWEET A PHOTO A DAY
  15. 15. IDEA PROMOTE PHOTO SALES ON SMUG MUG
  16. 16. @bradleywilson09 1,670 Followers @chiefdavidbrown 68,700 Followers @acisdjournalism 67 Followers @archercityisd 632 Followers cepb ers @bowienew 1,453 Followers @msute 9,496 Follo srecordnews 335 Followers @achs_yearbook 57 Followers @uilciande 1,504 Followers @short X Followers @schoolnewspaper  2.632 Followers @championsjourna 418 Followers @decaturjournal 276 Followers
  17. 17. BE ONLINE 24/7. (OR MAKE THEM THINK YOU ARE.) SCHEDULING
  18. 18. TWEET DECK TWEETDECK.TWITTER.COM
  19. 19. TWEET DECK TWEETDECK.TWITTER.COM
  20. 20. TWITTER SCHEDULING
  21. 21. HOW DO YOU MEASURE SUCCESS IN A SOCIAL MEDIA WORLD? ANALYTICS
  22. 22. TOP TWEET
  23. 23. TOP TWEET
  24. 24. OUR MOTTO Fair. Accurate. First. WE WERE THE GATEKEEPERS. WE SET THE AGENDA.
  25. 25. TEXT
  26. 26. OUTCOME
  27. 27. TWITTER ANALYTICS
  28. 28. TOP TWEET
  29. 29. TWITTER ANALYTICS
  30. 30. TWITTER ANALYTICS
  31. 31. WEBSITE ANALYTICS
  32. 32. WEBSITE ANALYTICS
  33. 33. WEBSITE ANALYTICS
  34. 34. 12 | COMMUNICATION: JOURNALISM EDUCATION TODAY | a publication of the Journalism Education Association SUMMER 2016 THE ASSOCIATED PRESS STYLEBOOK Twitter A microblogging platform that allows users to post updates of up to 140 characters to their followers. They can also share photos or video as well as links to outside content. The verb is to tweet, tweeted. A Twitter message is known as a tweet. reply On Twitter, an @ reply is a common technique to speak to other people directly. A tweet that begins with @username can be seen in Twitter feeds by people who follow both parties though it can also be viewed on an individual’s profile page. Example: @APStylebook I need help with a style question. retweet The practice, on Twitter, of sharing a tweet by someone else to your followers. Users can either click on a retweet button to simply relay the tweet exactly as written and labeled as coming from the original tweeter or use the informal conventions of “RT @username”: at the beginning, or “via @username” at the end, to share the tweet, which allows the user to edit and/or add comment. tweet A public message of up to 140 characters on Twitter. Also usable as a verb: to tweet. Wording matters “Helpful wording heuristics include adding more information, making one’s language align with both community norms and with one’s prior messages, and mimicking news headlines.” • Ask people to share. • Be informative. • Be like the community, and be true to yourself. • Imitate headlines. • Use words associated with successful retweets. • Include positive and/or negative words. • Refer to other people (but not your audience). • Generalize. • Make it easy to read. From conference proceedings: “The effect of wording on message propagation: Topic- and author-con- trolled natural experiments on Twitter” by Chenhao Tan, Lillian Lee, Bo Pang, May 2014 The purpose of posting anything online, especially on a social network such as Twitter, is to either provoke thought or a response. NICK LEWIS, AUTHOR, “7 THINGS THAT MAKE FOR A GOOD TWEET ON TWITTER” Use a hashtag to make your tweet easy to find. Link to a story on your website for more information. Include a high-quality visual to make your tweet stand out. Keep your tweet short, about 100 characters by using active verbs and valuable information. TWITTER If you’d like a handout on Twitter, bring me your USB drive or email me. Or DM me on Twitter.
 @bradleywilson09 QUESTIONS COMMENTS YOUR SUGGESTIONS
  35. 35. By Bradley Wilson, PhD bradleywilson08@gmail.com @bradleywilson09

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