How To Tell Your Digital Story: TechSoup Digital Storytelling event


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Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.

This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge:

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  • offers nonprofits a one-stop resource for technology needs by providing free information, resources, and support. In addition to online information and resources, we offer a product philanthropy service through which nonprofits can access donated and discounted technology products, generously provided by corporate and nonprofit technology partners.
  • TechSoup Global currently operates its product donation programs with partners in 32 countries. With the number of supporting corporations currently at 37 (offering 392 different donated or discounted products) TechSoup Global has provided approximately 4.9 million donated technology products since program inception to NGOs around the world. The retail price of these donations is roughly equivalent to US$1.4 billion.
  • How To Tell Your Digital Story: TechSoup Digital Storytelling event

    1. 1. How To Tell Your Digital Story Audio is only available by calling this number 800-732-6870
    2. 2. Using ReadyTalk <ul><li>Chat & raise hand </li></ul><ul><li>All lines are muted </li></ul><ul><li>If you lose your internet connection, reconnect using the link emailed to you. </li></ul><ul><li>If you lose your phone connection, re-dial the phone number and re-join. </li></ul><ul><li>ReadyTalk support: 800-843-9166 </li></ul>
    3. 3. You are being recorded… <ul><li>This seminar will be available on the TechSoup website along with past webinar presentations: </li></ul><ul><ul><li> </li></ul></ul><ul><li>You will receive a link to this presentation, material and links. </li></ul><ul><li>After the webinar, you can ask follow-up questions in our Community Forum: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Twitter hashtags: # tsdigs </li></ul>
    4. 4. How To Tell Your Digital Story Empowering learners to constructively share their voices on the global stage! This work is licensed under a Creative Commons Attribution- NonCommercial-NoDerivs 3.0 Unported License .
    5. 5. We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.
    6. 8. Today’s Speakers Michael Margolis GetStoried Facilitator: Kami Griffiths , TechSoup Global Assisting with chat questions: Kevin Lo, Evonne Heyning & TechSoup Online Community and Social Media team Rob Kershaw Center for Digital Storytelling
    7. 9. Poll: What motivates you to take on the digital storytelling challenge? <ul><li>Raising money </li></ul><ul><li>Growing membership </li></ul><ul><li>Shifting public perception </li></ul><ul><li>Creating staff/internal alignment </li></ul><ul><li>Engaging tribe of supporters </li></ul>
    8. 10. TWITTER: @techsoup @storycenter @getstoried #tsdigs
    9. 11. Introduces 15 storytelling axioms that will change how you “think in story”. Join thousands who have downloaded their free digital copy.
    10. 12. DEFINE
    11. 13. “ The universe is made up of stories not atoms” – Muriel Rukeyser, 20 th Century American Poet
    12. 14. Story “ A fact, wrapped in an emotion that compels us to take an action that transforms our world.” – Robert Dickman
    13. 15.
    14. 16. Digital storytelling allows you to tell, package, and share your story - so it can travel, while you sleep .
    15. 18. CHALLENGE
    16. 19. People aren’t believing, identifying, and buying into the old stories anymore.
    17. 20. Stop Shilling!
    18. 21. <ul><li>“ Numbers numb, jargon jars, and nobody ever marched onto Washington because of a pie chart.” </li></ul><ul><li> – Andy Goodman </li></ul>
    19. 22. Invite people to be a part of something
    20. 23. WHAT MAKES A STORY COMPELLING? “A good story often comes from looking at the familiar in a new way with new meaning” Joe Lambert Founder and Executive Director Center for Digital Storytelling
    21. 34. WHAT BRINGS A (digital) STORY TO LIFE?
    22. 35. A story that comes from the soul cannot be denied.
    23. 36. i see you
    24. 37. Tell a story people can identify with as their own, and the need to persuade, convince, or sell them on anything disappears.
    25. 38. <ul><li>$5MM biz transformation of community nonprofit </li></ul><ul><li>Re-invented story, linking past/future into relevance </li></ul><ul><li>Story: what it means to be a working woman </li></ul>Hawai’i Women’s Org The multi-million dollar renovation of Laniākea into a Downtown Women’s Club “with a mission” broadened the appeal and benefits of membership
    26. 39. < HOW to tell the story > Having a story that’s WORTH telling
    27. 40. Help people locate themselves in the story
    28. 41. As a storyteller, you are forever at the mercy of your audience.
    29. 42. Your Audience <ul><li>Who are they really ? </li></ul><ul><li>Why would they relate ? </li></ul><ul><li>What gift can you offer? </li></ul>
    31. 44. Every Story Needs a Set-up - LCD L ocation C haracter D rama
    32. 45. Go Capture The Energy Ask the Right Story Prompts: - Why are you involved? - How do you relate to this cause? - What motivates you? - What have you learned or gained? - How is your life different? - What does it mean to be part of this? - What role does this org play in your life? - How has your view of things changed?
    33. 46. Start with a small idea, something that is truly meaningful to you. Look at important and relevant images and make notes to yourself. Write a 250-350 word script. Make a Storyboard.
    34. 47. Be patient and compassionate with yourself. Rarely are we given the opportunity, or give ourselves permission to be creative, to find and use our voice.
    35. 48. Questions? Submit your questions using the chat box.
    36. 49. Upcoming Webinar <ul><li>Tools for Digital Storytelling </li></ul><ul><ul><li>Thursday, January 20, 11 a.m. Pacific time </li></ul></ul>
    37. 51. Thank You! Kami Griffiths,, 415-633-9392 Please complete the post event survey!