Nov 29, 2013 stevie presentation on pr tips and tricks

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Nov 29, 2013 stevie presentation on pr tips and tricks

  1. 1. HELLO My name is Stevie
  2. 2. NetSquared Vancouver
  3. 3. NetSquared Community Manager Workshops
  4. 4. Why do these two things go together so well ? Public Relations Community Managers Story Telling
  5. 5. How many friends do you have on facebook/Twitter/Linkedin ?
  6. 6. 1000 fans for $100,000
  7. 7. 1000 fans for $100,000 "A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living." -Kevin Kelly
  8. 8. PR Community Story Telling Story Telling
  9. 9. Key Learning's from • Crystal Henrickson from Invoke Media • Stephanie from WildFire Effects • Nicole Stewart from Nicole Stewart PR
  10. 10. What is a community ?
  11. 11. “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
  12. 12. 1. STRATEGIZE • • • • Make a plan Define your objectives Know your audience Define key messages
  13. 13. How to Build a community ? S W You S W
  14. 14. How to Build a community ? S W You W S You build real relationships
  15. 15. Your community Technology Technology Human Resource Human Resource OTHER Consulting OTHER Consulting Accounting Accounting Marketing Marketing Real Estate Real Estate Banking Banking Sales Sales You Technology Human Resource Technology OTHER Consulting Human Resource Accounting Marketing Real Estate Banking Sales Accounting OTHER Consulting Marketing Real Estate Banking Sales
  16. 16. How to Build a community ? S W You W S You build real relationships Including PR
  17. 17. 2. DO UNTO OTHERS… • • • • • • Treat your relationships like gold Make friends Push and pull! Don’t take rejection personally Help the media out even if it doesn’t help you Make the media a priority (time is money)
  18. 18. How to Build a community ? PR Community Story Telling Social media
  19. 19. How to Build a community online ? • Choose one social media platform to be on Wear one hat well • Be a connector • Take it offline Online Offline
  20. 20. Connect with people online but build relationships offline • Be a connector • Acknowledge everyone • Empower your super engaged supporters Let them be a part of it • Use Digital Story telling to take it back online
  21. 21. Online Offline
  22. 22. Offline Events 90% of people wont be engaged enough to do more 9% is somewhat engaged and would actively support 1% is super engaged and would want to do more
  23. 23. 90-9- 1 90% of people wont be engaged enough to do more 9% is somewhat engaged and would actively support 1% is super engaged and would want to do more
  24. 24. My Community/Network of Entrepreneurs and Nonprofits Technology Human Resource Accounting You Consulting Marketing Real Estate Banking Sales
  25. 25. FINDING COMMON GROUND SUCCESS = STRATEGY + CREATIVITY + STORYTELLING
  26. 26. 3. GET ON THE PRESS TRAIN • Know what is newsworthy & listen • Crawl before you walk • Understand the media outlets and their readers before you contact them • Great visuals – not some crummy iPhone pics (no offence!) • Be creative & tell stories
  27. 27. 4. PAY ATTENTION TO THE DETAILS • • • • • • • Watch out for spelling/grammar mistakes Avoid attachments Make use of your prime real estate Keep it simple Never expose your contacts Email is king (unless someone calls you first)! Think about your subject line
  28. 28. Digital Story Telling Online Offline
  29. 29. Story telling to grow your community
  30. 30. Your community Technology Technology Human Resource Human Resource OTHER Consulting OTHER Consulting Accounting Accounting Marketing Marketing Real Estate Real Estate Banking Banking Sales Sales You Technology Human Resource Technology OTHER Consulting Human Resource Accounting Marketing Real Estate Banking Sales Accounting OTHER Consulting Marketing Real Estate Banking Sales
  31. 31. Your community Technology Technology Human Resource Human Resource OTHER Consulting OTHER Consulting Accounting Accounting Marketing Marketing Real Estate Real Estate Banking Banking Sales Sales Online You Technology Human Resource Technology OTHER Consulting Human Resource Accounting Marketing Real Estate Banking Sales Accounting OTHER Consulting Marketing Real Estate Banking Sales
  32. 32. QUESTIONS?
  33. 33. Appendix
  34. 34. Digital Story telling tools • http://newgen.ca/knowledgecenter/articles/nonprofit-story-telling-7digital-story-telling-tools-for-nonprofits/
  35. 35. 5. LET’S GET PERSONAL… • Use them if you must but nobody loves generic email blasts • Think about how to work with the parameters of the outlet (online or off) to benefit both parties
  36. 36. 6. NOBODY LIKES A SPIN DOCTOR • Work with what you’ve got. Don’t fabricate stories. People want authenticity, not spin. And yes, journalists and bloggers are people too.
  37. 37. 7. COOL. WE GOT PRESS. • Thank people • Share the love • If applicable, PR the PR
  38. 38. 8. FOR BETTER OR WORSE… • Hope for the best, plan for the worst • “It takes 20 years to build a reputation and 5 minutes to ruin it.” – Warren Buffett • 5 Tips for Handling a PR Crisis: Assess, Admit, Address, Atone, Adapt
  39. 39. 8. FOR BETTER OR WORSE… • • • • • • Focus on trust Communicate early and often Listen for others’ concerns Share information Simplify Monitor all communication channels – always know what other people are saying about you!
  40. 40. What is Business Networking
  41. 41. What is Business Networking Technology Human Resource Accounting You Consulting Marketing Real Estate Banking Sales
  42. 42. Where are you currently ? S W You S W
  43. 43. Where do you want to be ? Technology Legal Accounting S Human Resource W You You W S Consulting Marketing Real Estate Banking Sales
  44. 44. Professional Network Technology Technology Human Resource Human Resource OTHER Consulting OTHER Consulting Accounting Accounting Marketing Marketing Real Estate Real Estate Banking Banking Sales Sales You Technology Human Resource Technology OTHER Consulting Human Resource Accounting Marketing Real Estate Banking Sales Accounting OTHER Consulting Marketing Real Estate Banking Sales
  45. 45. 1 COMMIT TO BEING THE BEST
  46. 46. 2 DON’T BE AFRAID TALK TO PEOPLE

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