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Encouraging Community Collaboration

SF Online Community MeetUp is the free monthly gathering of online community managers, enthusiasts, and innovators to meet and discuss tools and strategies for building and managing effective communities.

Our guest speaker this month will be Jeska Dzwigalski. Jeska Dzwigalski is the Director of Content for Wikia Inc. where she oversees marketing, content and community development for their many active wiki communities. Previously, she spent 6 years at Linden Lab leading Community and Product development projects within the virtual world of Second Life. Visit for more info. Jeska will do a brief presentation on Encouraging Community Collaboration, followed by guided discussion on that and other large community management challenges.

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Encouraging Community Collaboration

  1. 1. Encouraging Community Collaboration<br />Three things Community Managers can do to help communities be heard<br />Jeska Dzwigalski<br />Community Meet Up<br />3/23/2011<br />
  2. 2. Communities are Made of People<br />It’s made of people…<br />
  3. 3. Large <br /> Communities <br /> are made up of many, many, many<br />small communities<br />
  4. 4. That’s a lot of people…<br />
  5. 5. How do companies engage their users without getting lost in the noise? <br />
  6. 6.
  7. 7. 1. Identify Small Groups<br />Wants to find new people…<br />Wishes they had bigger fonts…<br />Wants easier login process… <br />Wants no change<br />
  8. 8. And talk to them.<br />
  9. 9. Not all features are for all users<br />Find smaller groups with shared passions, values and needs<br />Frame and focus your conversations<br />Cultivate feedback loops<br />Most of all… <br />
  10. 10. Listen.<br />
  11. 11. 2. Don’t Second Guess Yourself<br />Listen, make decisions, communicate, gather feedback then…<br />wait<br />
  12. 12. Give your decisions room to<br />succeed <br />or fail<br />
  13. 13. Don't be afraid to evolve policies as community grows or things change<br />
  14. 14. Caveat: Sometimes you will be wrong.<br /><ul><li> Keep moving
  15. 15. Don’t feed the trolls
  16. 16. Determine the next steps
  17. 17. Don’t be afraid to say you’re sorry</li></li></ul><li>3. Lead by Example<br />Mentor your best contributors<br />
  18. 18. Celebrate individual and group successes<br />
  19. 19. Bring it Offline <br />Hold meet-ups, go to fan gatherings, conventions, talk to everyone you can.<br />
  20. 20. Encourage real relationships<br />
  21. 21. What’s worked for you?<br />
  22. 22. Contact me: <br />Website:<br />Twitter: JeskaD<br />Second Life: Jeska Dzwigalski <br />Email:<br />