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Social media for business ppt

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Introductory presentation for Social Media in Business course.

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Social media for business ppt

  1. 1. Social Media for Business Tutor - Tom Walter Twitter – tomwalter [email_address] www.flickr.com/tomwalter
  2. 2. <ul><li>Please write down the following: </li></ul><ul><li>Your name </li></ul><ul><li>A little bit about yourself, your work/ business </li></ul><ul><li>What are your interests/ passions in life? </li></ul><ul><li>What’s something most people don’t know about you? </li></ul>
  3. 4. Tag clouds are a great way to display search terms
  4. 7. <ul><li>It’s worth trying to make sense of the principles behind social media before diving in! </li></ul><ul><li>Making the decision to enter and navigate through an often complex and confusing world can be quite confronting for a digital immigrant </li></ul><ul><li>What’s a digital immigrant? </li></ul>
  5. 8. <ul><li>Mark Prensky coined the term in his work Digital Natives, Digital Immigrants in 2001 </li></ul><ul><li>Natives - born when digital technologies were already prevalent, speak the ‘digital language’ </li></ul><ul><li>Immigrants - born before the existence of digital technology and adopted it to some extent later </li></ul><ul><li>Where do you think you are? </li></ul>
  6. 9. <ul><li>In the same way there are rules and norms in the regular world, a similar set of rules applies to all on line communities </li></ul>
  7. 13. <ul><li>‘tune in’ to what is going on around you by listening to some conversations first! </li></ul><ul><li>Look at what people are posting in that space </li></ul><ul><li>Most online communities have their own rules and are self-regulating. It’s worth abiding by them or you may not get the level of engagement you seek. </li></ul><ul><li>Play nice – insults and bullying aren’t tolerated in the ‘real world’ and are not in these spaces either </li></ul>
  8. 14. <ul><li>What stories do you have to tell? </li></ul><ul><li>People are generally more interested in the experience you offer, more than the product you sell. The product is the flow-down result </li></ul><ul><li>Social media allows you to create a high-value proposition, often at low cost. </li></ul><ul><li>Try to make it fun - if it’s not fun, it’s probably not worth doing… </li></ul>
  9. 16. <ul><li>A unique, humorous and well-told story and it’s relevance to social media </li></ul><ul><li>TED talk by Rory Sutherland </li></ul>
  10. 25. Digital Natives and Generation C
  11. 27. <ul><li>&quot;The only thing constant in the world is change.
That's why today I take life as it comes.” </li></ul><ul><li>India Arie </li></ul><ul><li>In the social media realm, it’s important to embrace change because nothing stays the same for long! </li></ul>
  12. 28. <ul><li>Dan Pankraz, a youth planning specialist for a digital marketing agency in Sydney, Australia, has created a great presentation, posted on Slideshare </li></ul><ul><li>Let’s have a look-see… </li></ul>
  13. 29. Generation C By Dan Pankraz
  14. 30. C for…..?
  15. 31. Content Creators Connected Co-creation Customise Community Curious Control ‘C’
  16. 32. “ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
  17. 33. 5 THINGS TO KNOW ABOUT GEN C <ul><li>They love creating and ‘mashing’ content </li></ul><ul><li>They are not passive, they form ‘active communities’ </li></ul><ul><li>They thrive on social media sites where they can get involved in ideas and cultural conversations </li></ul><ul><li>They’re in control of their own lives and are happy with complexity </li></ul><ul><li>Gen C aspire to work in more creative industries with less rigid social structures </li></ul>
  18. 34. MYTH: Gen C is exclusively teenagers
  19. 35. … is the age Gen C most wish to be
  20. 37. THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES <ul><li>96% of wired Aussies under 21 have joined a social networking site </li></ul>Source: Universal McCann Global study on social media trends April 2008
  21. 38. WHO LOVE THEIR ‘15 SECONDS OF FAME’
  22. 39. And crave constant stimulation… … there is NO OFF SWITCH
  23. 40. THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
  24. 41. iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-) File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
  25. 43. THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
  26. 44. AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
  27. 45. THEY HAVE A PASSION FOR LEARNING NEW SKILLS <ul><li>Comical instructional footage on how to improve your photoshop skills </li></ul>WHILE NOT TAKING THEMSELVES TOO SERIOUSLY
  28. 46. AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
  29. 47. LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
  30. 48. EVERYTHING HAS TO BE CUSTOMISABLE
  31. 49. AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
  32. 50. LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
  33. 51. Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
  34. 52. Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
  35. 53. GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
  36. 54. BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
  37. 55. OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
  38. 56. THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST PERMANENT HUMAN COLONY ON MARS
  39. 57. GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
  40. 58. Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
  41. 59. THE GEN C LOOK IN 2008/09 Casual cool Fluid Unisex Understated Anti-colour Industrie
  42. 60. Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
  43. 61. 10 THINGS TO TAKEAWAY <ul><li>Focus on sparking conversations in culture, not on one way messages </li></ul><ul><li>Foster their creativity and allow for participation/co-creation in all your ideas </li></ul><ul><li>Treat Gen C as ‘active communities’ who can spread your message NOT target audiences you’re aiming to hit </li></ul><ul><li>Make sure your brand is always in BETA mode..never fixed or static </li></ul><ul><li>Plan for content you don’t create, building flexibility into your marketing programs </li></ul><ul><li>Create useful stuff like widgets and applications that’s relevant to their lives. </li></ul><ul><li>Treat real and virtual worlds as one..ensuring ideas live seamlessly across all platforms </li></ul><ul><li>Don’t treat your brand too seriously…stick to a core idea, but allow for lots of different manifestations to keep Gen C interested </li></ul><ul><li>Don’t be scared of complex ideas which ‘build’ across different media platforms….don’t just plaster one message everywhere </li></ul><ul><li>Think about how your brand can make a meaningful contribution to gaming culture </li></ul>
  44. 62. THANKYOU [email_address]
  45. 63. <ul><li>a love of content creation and 'mashing’ </li></ul><ul><li>the tendency to form active communities rather than remain passive </li></ul><ul><li>a gravitation toward social media sites where they can participate in discussions about different ideas and get involved in cultural conversations </li></ul><ul><li>a desire to be in control of their own lives, and a contentedness with complexity </li></ul><ul><li>a desire to work in more creative industries and be less restricted by rigid social structures. </li></ul>
  46. 64. http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html
  47. 72. <ul><li>Decide what sort of participant you are before launching your social media strategy – are one of the 90%, the 9% or the 1%? </li></ul><ul><li>Spend a decent chunk of time listening and ‘tuning in’ at the outset </li></ul><ul><li>Concentrate on what you’re best at from the beginning, you’ll stay motivated that way </li></ul><ul><li>Find your niche and do it well </li></ul><ul><li>Collaboration and community are key </li></ul>

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