Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How storytelling can enhance digital projects

67,132 views

Published on

A manifesto about the importance of sotrytelling in a new marketing environment.

Published in: Business
  • Sex in your area is here: ❶❶❶ http://bit.ly/2Y8gKsI ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❤❤❤ http://bit.ly/2Y8gKsI ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS/FILE INTO AVAILABLE FORMAT - (Unlimited) ......................................................................................................................... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes Christian, Classics, Comics, Contemporary, Cookbooks, Art, Biography, Business, Chick Lit, Children's, Manga, Memoir, Music, Science, Science Fiction, Self Help, History, Horror, Humor And Comedy, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD TH1S BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK Here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB EBOOK Here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK Here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB EBOOK Here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc EBOOK Here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

How storytelling can enhance digital projects

  1. No one can deny the importance of social network in our days.
  2. data proving its relevance are all around the web.
  3. The tools for social network are growing faster and faster as well.
  4. Social Network has changed marketing environment forever.
  5. Lets talk about stories?
  6. Stories are the essence of human experience.
  7. Stories give us context, and context help us to understand things.
  8. Stories inspire and motivate people to action.
  9. and stories have proven its value in all kinds of human activities.
  10. So the question becomes on how to apply story concepts at the social media environment
  11. First of all, you need to understand what stories your brand can attach to or tell.
  12. Then, you gotta track conversations that are attached to your brand’s values.
  13. Finally, you must find a way to make your brand fill the gap between stories that are being told and stories that you can tell.
  14. We believe there are TWO WAYS that you can do it.
  15. 1. Learning with the guys from filmmaking 2. Learning with the guys from game design.
  16. 1. Lessons from filmmaking. • • •
  17. Coca-Cola have done it beautifully
  18. And people reacted to their story! • • • •
  19. Gatorade also got a great story.
  20. And everyone enjoyed so much! • • • • •
  21. In both examples, we had:
  22. 2. Lessons from game design
  23. 2. Lessons from game design • • •
  24. PEPSI showed us how to inspire stories.
  25. Responses were amazing! • • • • •
  26. FIAT MIO invited adventurers for a journey
  27. And people got the cause. • • • •
  28. In both examples, we had:
  29. Social network is all about conversations. Storytelling is all about conversations.
  30. And every BRAND has stories to tell.
  31. So you just have to master the art of storytelling.
  32. What are you waiting to inspire people to share your brandstories?
  33. Hands on and let the adventure begins!

×