2006 was about “What is social media” and “Why does it matter”. 2007 is about “How do I deploy social media”. Companies started to test it. 2008 was all about testing, failing and testing again to become wiser. Social Media is appearing in every industry. Dell came out as the winner. In 2009 I believe that web marketing and social media is not about draining your budget or creating complicated strategies. It's about engaging your customers to improve sales. It's just that simple.

1. 10 Social Media Myths Any Local Government Should Know By: Chris Bjorklund www.LincIntegrated.com

3. What do they have in common? http://www.flickr.com/photos/allybeag/201313147/

5. Millions blog each day

6. ½ billion members

7. Billions of instant msg

9. Start identifying the goal. Not what tools to use.

11. 22% are 40 – 64 yrs

13. Listen to people

14. Understand people

16. No coding needed.

17. Ask people for help.

19. Dedicate a person.

20. It’s ok to make a mistake.

21. Make small wins. Daily.

23. Step 2 – Is there truth to it?

24. 99% are good people

25. People will stand up for you

26. Show them you care

28. Listen and learn

29. Create a strategy

30. Execute properly

31. Measure and optimiseRemember the Internet was built to allow people to communicate more freely…

33. Find employees’ passions

34. Ask for help. People will come

35. Watch out for “wanna-be’s”

36. Hire on a “per need” basis

38. People change. Have you?

39. Cheaper and more effective.

42. What do they think?

43. Where we went wrong?

44. What can we change?

45. How to change?“If the baristas were able to have tattoos would you still come?”

48. 60,000 ideas submitted

49. 100,000s of comments

50. 460,000 voted

52. Recognise & reward your community CASUAL  CONNECTED COMMITTED CATALYST More numbers More rewards

54. You’re in control of your brand

55. You decide your own path

56. Stay connected

57. Get more business

58. Have fun

59. Be an industry leader75,089,255 + views