In a world where anyone can be a publisher, you have to fight for the most valuable asset of all, people's attention. Every day it gets more difficult to stand out, but every day you have an opportunity to stand out.
When it comes to Social media don’t forget the social part of it. No one cares about you until you care about them. Engage, interact, retweet, like, and share. Help others and eventually they will help you.
People only go online for two reasons, to solve a problem or to entertain themselves, nothing else. Remember this when you’re publishing on your website and sending email.
I would do anything for a like, but I won’t do that.
What do we share?
The absolutely, positively, without a doubt best things about our school are:__________.
We could interact with ___________________ on Twitter, ___________________ too, as well as ___________________. A good list to follow would be ___________________ and ___________________ would be a great hash tag to search.
On Twitter we could do a really cool ___________________ contest to give away __________________ to our friends.
We could do a really cool ___________________ contest to give away __________________ to our fans. Remember, Facebook only allows 10-12% of your fans to see your posts, bump up liberally. We could start a weekly __________________ to engage people on our page.
People would really want to see ___________________ at our school, as well as ___________________ and ___________________.
We could do a really cool ___________________ contest to give away __________________ to our friends.
People want to follow us on social media because _________________________.
Don’t tell people to like your institution, give people reason to like it.
Don’t tell people to follow you online, give people a reason to like you online.
Don’t tell people to share something, give people a reason to share what you are doing.