I Would Do Anything For A Like But I Won't Do That

Jeph Maystruck
Jeph MaystruckChief Interrupting Officer at Strategy Lab Marketing
I would do anything
for a like
but I won’t do thatSocial Media for Post-secondary institutions
I Would Do Anything For A Like But I Won't Do That
Who is it?
A game-changing company that reinvented
communication.
It invented the spell checker, grammar
checker, and laptop word-processor
In 1989 they earned $500 million in revenue
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
“Many people believe that the
typewriter and word-processor
business is a buggy-whip industry,
which is far from true. There is still a
strong market for our products in the
United States and the world.”
	
  
let’s start a
business
you don’t need to
go to a bank for
financing
I Would Do Anything For A Like But I Won't Do That
you don’t need an expensive
credit card terminal
I Would Do Anything For A Like But I Won't Do That
you don’t need to hire
people
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
you don’t need a building
or pay for an entire
office
I Would Do Anything For A Like But I Won't Do That
now lets
celebrate!
we don’t need a
taxi
I Would Do Anything For A Like But I Won't Do That
we don’t need to
stay at a hotel
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
we don’t have to go to a
restaurant
I Would Do Anything For A Like But I Won't Do That
The Movie industry
has been disrupted
	
  
I Would Do Anything For A Like But I Won't Do That
The fashion
industry has been
disrupted
I Would Do Anything For A Like But I Won't Do That
The education
industry has been
disrupted
	
  
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
The dating industry
has been disrupted
	
  
I Would Do Anything For A Like But I Won't Do That
our world has been
disrupted
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
80,000 text
messages
35,000,000
missed phones
calls
I Would Do Anything For A Like But I Won't Do That
the pope’s inauguration
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
 	
  
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
Capture event hashtags
using Storify	
  
Sticks don’t work
anymore Try Carrots
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
A campaign to try and
reduce drug use did the
opposite. Don’t tell
people what to do.
I Would Do Anything For A Like But I Won't Do That
I Would Do
Anything For a Like
But I won’t Do That
I Would Do Anything For A Like But I Won't Do That
People only go online for two reasons;
to solve a problem
or to entertain
themselves.
I Would Do Anything For A Like But I Won't Do That
Quit telling people to
share what you create.
Create something
people want to share.
	
  
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
Youtube
What could you share?
	
  
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
Twitter
How will you engage
with people?
	
  
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
Who would be smart to
talkto on Twitter?
	
  
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
What hashtags should
you be searching?
	
  
Facebook
What reason to people
have to like you?
	
  
The secret to
Facebook? Allow
people to waste time
on your page.
	
  
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
What kind of contest
would you run?
What can you give
away?
	
  
Instagram
What reason do people
have to follow you?
	
  
What’s the best
part of your school
that you could take
a picture of?
	
  
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
I Would Do Anything For A Like But I Won't Do That
What kind of
contest could you
run on Instagram?
	
  
Our school will be
known for
________________
	
  
I Would Do Anything For A Like But I Won't Do That
http://mycollegeguide.org/blog/04/2015/60-colleges-
universities-instagram/
http://www.uversity.com/blog/public-universities-
and-their-quest-for-the-perfect-social-media-
campaign/
www.strategylab.ca
Twitter : @jephmaystruck
Instagram: @Stratlab
1 of 112

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