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Social Media: Going Viral - Who's talking about you?
The document provides tips for building a loyal community by spreading meaningful stories. It advises starting with existing connections who care about you, focusing on others' interests and needs rather than self-promotion, and creating easy ways for people to help in a way that benefits both them and the community. The ultimate goal is developing long-term relationships through community, not just short-term campaigns.
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Social Media: Going Viral - Who's talking about you?
- 1. Who’s Talking about You? Spread a Story, Build a Fiercely Loyal Community
- 2.
- 3. Who’s Already Listening? • Build your network before you need it. • Start with the folks who love you now.
- 4.
- 5. Got meaning? • Come out from behind the curtain. • Connect people to people with solutions.
- 6. Replace that pitch with an invitation!
- 7. Will They PAYAttention? • Make it about them. • Use the art of persuasion. • Match the offer to your relationship.
- 8.
- 9. Why Would TheyHelp You? • Make it easy, fast, and meaningful. • Show them how sharing it will make them a star.
- 10. Reward and Celebrate your Heroes!
- 11. Loyalty is arelationship. • Campaigns make sales. • Community building makes long-term relationships.
- 12. Liz Strauss Liz @LizStrauss . com 773. 619.0371