Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

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Randall V. Wong discusses ways to add content to a website to keep visitors engaged and optimize search engine results. He recommends adding video, podcasts, webinars and presentations to appeal to different learners and broaden exposure. Specifically, he suggests creating a YouTube channel by recording with a phone, computer or DSLR camera and uploading videos with descriptions and tags. Podcasts can be recorded weekly using audio software and uploaded to platforms like iTunes. Webinars allow for remote educational presentations with video, audio and Q&A. Slideshare allows sharing presentations. The document also lists Wong's schedule and courses at the upcoming AAO conference on marketing and website optimization.

Marketing

ADD LIFE TO YOUR WEBSITE
WEBSITE: NOW WHAT?
Randall V. Wong, M.D.
AAO 2017 | New Orleans | Tech 10

Marketing
Solving the problems or answering the needs of your
customers/patients

“Optimization”
The processes and tactics by which you “maximize”
your ability to be found on the Internet
Making it easy for the Search Engines to Find you.

Content
• Search Engines Compare websites based upon
content…….

Website : Now What?
• Video
• Podcast
• Webinar
• Presentations

Alternatives to Web
• Different Learners
• Broaden Your Exposure
• Different Audience

Video
• YouTube, Vimeo
• 2nd largest search engine
• Appeals to different learners
• Cost effective (cheap)
• Personal
• Avoid Professional Production

YouTube “Channel”
• Cell phone
• Computer Camera
• DSLR
• Create Video
• Edit (iMovie)
• Upload
• Description
• Tags
• URL to website

Podcast
• Appeals to different
learners
• Audio
• Very portable
• Grow exposure

Podcast – “Radio”
• Record Audio Weekly
• Edit (Audacity)
• Libsyn.com ($5)
• Stitcher
• iTunes
• ReachMD.com

Webinar
• Easy
• Record audio
• Record video
• Repurpose
• Educational
• Anywhere
• Demio
• GotoMeeting

Hosting a Webinar
• Send invitation
• Website
• FaceBook
• Patients Register
• Login
• Audio/Video
• Presentation
• Q & A
• YouTube

Slideshare
• Share Presentations
• Power Point
• Upload
• Embed

AAO 2017 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology
Pavilion
Saturday | November 11, 2017
9:30 – 10:30 AM | TECH 01 | Tech Pav
Managing Your Online Reputation
1-4 PM | SPE06 | Rm: 335-336
“Marketing 101 – Kickstart Your Website, Social Media and Blog ”
Sunday | November 12, 2017
11:30 - Noon | TECH 10 | Tech Pav
”Add Life to Your Website”

AAO 2017 | Schedule
Monday | November 13, 2017
4:30 – 5:30 PM | 475 | 291
“Live Website Analysis: Critique Your Own Website”

Thank You
and
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
Randall.V.Wong@gmail.com

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Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

1. ADD LIFE TO YOUR WEBSITE WEBSITE: NOW WHAT? Randall V. Wong, M.D. AAO 2017 | New Orleans | Tech 10

2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com

3. Marketing Solving the problems or answering the needs of your customers/patients

4. “Optimization” The processes and tactics by which you “maximize” your ability to be found on the Internet Making it easy for the Search Engines to Find you.

5. Content • Search Engines Compare websites based upon content…….

7. Website : Now What? • Video • Podcast • Webinar • Presentations

8. Alternatives to Web • Different Learners • Broaden Your Exposure • Different Audience

9. Video • YouTube, Vimeo • 2nd largest search engine • Appeals to different learners • Cost effective (cheap) • Personal • Avoid Professional Production

10. YouTube “Channel” • Cell phone • Computer Camera • DSLR • Create Video • Edit (iMovie) • Upload • Description • Tags • URL to website

11. Podcast • Appeals to different learners • Audio • Very portable • Grow exposure

12. Podcast – “Radio” • Record Audio Weekly • Edit (Audacity) • Libsyn.com ($5) • Stitcher • iTunes • ReachMD.com

13. Webinar • Easy • Record audio • Record video • Repurpose • Educational • Anywhere • Demio • GotoMeeting

14. Hosting a Webinar • Send invitation • Website • FaceBook • Patients Register • Login • Audio/Video • Presentation • Q & A • YouTube

15. Slideshare • Share Presentations • Power Point • Upload • Embed

17. AAO 2017 | Schedule Monday | November 13, 2017 4:30 – 5:30 PM | 475 | 291 “Live Website Analysis: Critique Your Own Website”

18. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com Randall.V.Wong@gmail.com

Editor's Notes

Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
One advantage of using a CMS such as WP.org is that you can easily change your website depending upon your needs. Most practices have a “resource” type site; hours of operation, about pages, directions, insurance information, etc. No marketing value, but at least a footprint on the web. With time, you may want to change or add function….no problem with CMS such as Wordpress (really anything blog).

Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

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Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

Editor's Notes