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This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology.
Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors.
Every medical practice needs to have a website. Websites are expected by your patients.
Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site.
Each social medial platform appeals to certain demographics and serves particular functions.
At the very least, a website must be created, now, to start your digital presence.