1.
Building YO Brand
Marketing Essentials
randall v. wong, m.d.
medical marketing enterprises, llc
aao 2014

2.
Financial Disclosure
 I have the financial interests to disclose;
1. Medical Marketing Enterprises, LLC – Partner
2. Kiwi Splash, LLC - Partner

3.
What is Marketing?
 Advertising
 Marketing – understanding the needs of your
customers
 Saturday hours
 Retina Specialist
 Website

4.
Marketing Essentials
 Website
 Social Media
 Twitter
 LinkedIn
 Google +
 Facebook
 Local Search
 Review Sites

5.
Website
 “Customers” expect a website
 Can your “patients” find you or your goods and
services?
 If you can not be found on the Internet, you
basically don’t exist.

6.
3 Types of Websites
1. Resource (static, doesn’t rank)
2. Marketing (dynamic, ranks with Google)
3. Interactive (ranks and engages patients)
 Doesn’t matter which you have – just have one.

7.
Social Media
 Social media (however you define it) is simply a
preferred way to communicate and share
information
 Different platforms appeal to different people
 vs

8.
Social Media Marketing
 Don’t bother with social media unless you have a
website
 Engaging social media prematurely simply
highlights your lack of a website or….worse.

9.
Social Media Platforms
local search; friends
local search, savvy Internetters
professionals/colleagues
real-time news, e.g. AAO

10.
Local Search
 Internet search whereby the user inputs restricted
geographic constraints (e.g. city, county, zip code)
 Your next patient will be using “local search”
techniques to find your services. Where will you
rank?

11.
Local Search

12.
Marketing for YO’s
 Marketing is Expected
 Your next patients want:
 Transparency as a business (review sites)
 Personal Transparency
 Health Information
 Information about your practice
 Information about how you practice

13.
Thank YOu
Best of Luck!
Randall Wong, M.D.
Medical Marketing Enterprises, LLC
Randall.V.Wong@gmail.com