Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Building YO Brand
Marketing Essentials
randall v. wong, m.d.
medical marketing enterprises, llc
aao 2014
Financial Disclosure
 I have the financial interests to disclose;
1. Medical Marketing Enterprises, LLC – Partner
2. Kiwi...
What is Marketing?
 Advertising
 Marketing – understanding the needs of your
customers
 Saturday hours
 Retina Special...
Marketing Essentials
 Website
 Social Media
 Twitter
 LinkedIn
 Google +
 Facebook
 Local Search
 Review Sites
Website
 “Customers” expect a website
 Can your “patients” find you or your goods and
services?
 If you can not be foun...
3 Types of Websites
1. Resource (static, doesn’t rank)
2. Marketing (dynamic, ranks with Google)
3. Interactive (ranks and...
Social Media
 Social media (however you define it) is simply a
preferred way to communicate and share
information
 Diffe...
Social Media Marketing
 Don’t bother with social media unless you have a
website
 Engaging social media prematurely simp...
Social Media Platforms
local search; friends
local search, savvy Internetters
professionals/colleagues
real-time news, e.g...
Local Search
 Internet search whereby the user inputs restricted
geographic constraints (e.g. city, county, zip code)
 Y...
Local Search
Marketing for YO’s
 Marketing is Expected
 Your next patients want:
 Transparency as a business (review sites)
 Person...
Thank YOu
Best of Luck!
Randall Wong, M.D.
Medical Marketing Enterprises, LLC
Randall.V.Wong@gmail.com
Upcoming SlideShare
Loading in …5
×

of

Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 1 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 2 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 3 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 4 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 5 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 6 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 7 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 8 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 9 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 10 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 11 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 12 Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong Slide 13
Upcoming SlideShare
HackU: IIT Madras: Hacking Yahoo! Social
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong

Download to read offline

This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology.

Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors.

Every medical practice needs to have a website. Websites are expected by your patients.

Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site.

Each social medial platform appeals to certain demographics and serves particular functions.

At the very least, a website must be created, now, to start your digital presence.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong

  1. 1. Building YO Brand Marketing Essentials randall v. wong, m.d. medical marketing enterprises, llc aao 2014
  2. 2. Financial Disclosure  I have the financial interests to disclose; 1. Medical Marketing Enterprises, LLC – Partner 2. Kiwi Splash, LLC - Partner
  3. 3. What is Marketing?  Advertising  Marketing – understanding the needs of your customers  Saturday hours  Retina Specialist  Website
  4. 4. Marketing Essentials  Website  Social Media  Twitter  LinkedIn  Google +  Facebook  Local Search  Review Sites
  5. 5. Website  “Customers” expect a website  Can your “patients” find you or your goods and services?  If you can not be found on the Internet, you basically don’t exist.
  6. 6. 3 Types of Websites 1. Resource (static, doesn’t rank) 2. Marketing (dynamic, ranks with Google) 3. Interactive (ranks and engages patients)  Doesn’t matter which you have – just have one.
  7. 7. Social Media  Social media (however you define it) is simply a preferred way to communicate and share information  Different platforms appeal to different people  vs
  8. 8. Social Media Marketing  Don’t bother with social media unless you have a website  Engaging social media prematurely simply highlights your lack of a website or….worse.
  9. 9. Social Media Platforms local search; friends local search, savvy Internetters professionals/colleagues real-time news, e.g. AAO
  10. 10. Local Search  Internet search whereby the user inputs restricted geographic constraints (e.g. city, county, zip code)  Your next patient will be using “local search” techniques to find your services. Where will you rank?
  11. 11. Local Search
  12. 12. Marketing for YO’s  Marketing is Expected  Your next patients want:  Transparency as a business (review sites)  Personal Transparency  Health Information  Information about your practice  Information about how you practice
  13. 13. Thank YOu Best of Luck! Randall Wong, M.D. Medical Marketing Enterprises, LLC Randall.V.Wong@gmail.com

This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology. Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors. Every medical practice needs to have a website. Websites are expected by your patients. Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site. Each social medial platform appeals to certain demographics and serves particular functions. At the very least, a website must be created, now, to start your digital presence.

Views

Total views

1,002

On Slideshare

0

From embeds

0

Number of embeds

152

Actions

Downloads

4

Shares

0

Comments

0

Likes

0

×