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Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong

This presentation was delivered at the Young Ophthalmologists meeting during the 2014 American Academy of Ophthalmology. Marketing is different than advertising. Doctors must learn to market - to understand the needs of their patients. Patients are looking for health related information and to learn about their doctors. Every medical practice needs to have a website. Websites are expected by your patients. Social media may or may not help your marketing efforts. If you choose to engage social media - make sure your website is current and functional before drawing attention to your site. Each social medial platform appeals to certain demographics and serves particular functions. At the very least, a website must be created, now, to start your digital presence.

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Building YO Brand
Marketing Essentials
randall v. wong, m.d.
medical marketing enterprises, llc
aao 2014
Financial Disclosure
 I have the financial interests to disclose;
1. Medical Marketing Enterprises, LLC – Partner
2. Kiwi Splash, LLC - Partner
What is Marketing?
 Advertising
 Marketing – understanding the needs of your
customers
 Saturday hours
 Retina Specialist
 Website
Marketing Essentials
 Website
 Social Media
 Twitter
 LinkedIn
 Google +
 Facebook
 Local Search
 Review Sites
Website
 “Customers” expect a website
 Can your “patients” find you or your goods and
services?
 If you can not be found on the Internet, you
basically don’t exist.
3 Types of Websites
1. Resource (static, doesn’t rank)
2. Marketing (dynamic, ranks with Google)
3. Interactive (ranks and engages patients)
 Doesn’t matter which you have – just have one.

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Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong

  • 1. Building YO Brand Marketing Essentials randall v. wong, m.d. medical marketing enterprises, llc aao 2014
  • 2. Financial Disclosure  I have the financial interests to disclose; 1. Medical Marketing Enterprises, LLC – Partner 2. Kiwi Splash, LLC - Partner
  • 3. What is Marketing?  Advertising  Marketing – understanding the needs of your customers  Saturday hours  Retina Specialist  Website
  • 4. Marketing Essentials  Website  Social Media  Twitter  LinkedIn  Google +  Facebook  Local Search  Review Sites
  • 5. Website  “Customers” expect a website  Can your “patients” find you or your goods and services?  If you can not be found on the Internet, you basically don’t exist.
  • 6. 3 Types of Websites 1. Resource (static, doesn’t rank) 2. Marketing (dynamic, ranks with Google) 3. Interactive (ranks and engages patients)  Doesn’t matter which you have – just have one.
  • 7. Social Media  Social media (however you define it) is simply a preferred way to communicate and share information  Different platforms appeal to different people  vs
  • 8. Social Media Marketing  Don’t bother with social media unless you have a website  Engaging social media prematurely simply highlights your lack of a website or….worse.
  • 9. Social Media Platforms local search; friends local search, savvy Internetters professionals/colleagues real-time news, e.g. AAO
  • 10. Local Search  Internet search whereby the user inputs restricted geographic constraints (e.g. city, county, zip code)  Your next patient will be using “local search” techniques to find your services. Where will you rank?
  • 12. Marketing for YO’s  Marketing is Expected  Your next patients want:  Transparency as a business (review sites)  Personal Transparency  Health Information  Information about your practice  Information about how you practice
  • 13. Thank YOu Best of Luck! Randall Wong, M.D. Medical Marketing Enterprises, LLC Randall.V.Wong@gmail.com