Building YO Brand | Young Ophthalmologists | AAO 2014 | Wong
Building YO Brand
randall v. wong, m.d.
medical marketing enterprises, llc
I have the financial interests to disclose;
1. Medical Marketing Enterprises, LLC – Partner
2. Kiwi Splash, LLC - Partner
What is Marketing?
Marketing – understanding the needs of your
“Customers” expect a website
Can your “patients” find you or your goods and
If you can not be found on the Internet, you
basically don’t exist.
3 Types of Websites
1. Resource (static, doesn’t rank)
2. Marketing (dynamic, ranks with Google)
3. Interactive (ranks and engages patients)
Doesn’t matter which you have – just have one.
Social media (however you define it) is simply a
preferred way to communicate and share
Different platforms appeal to different people
Social Media Marketing
Don’t bother with social media unless you have a
Engaging social media prematurely simply
highlights your lack of a website or….worse.
Social Media Platforms
local search; friends
local search, savvy Internetters
real-time news, e.g. AAO
Internet search whereby the user inputs restricted
geographic constraints (e.g. city, county, zip code)
Your next patient will be using “local search”
techniques to find your services. Where will you
Marketing for YO’s
Marketing is Expected
Your next patients want:
Transparency as a business (review sites)
Information about your practice
Information about how you practice
Best of Luck!
Randall Wong, M.D.
Medical Marketing Enterprises, LLC