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Fort Lauderdale 
WordPress Development & Consulting 
WordPress Consulting 
WordPress Training 
Website Development 
Graphi...
Essential Components of an 
Engaging Blog/Magazine 
WordPress Website 
Presented by: 
BRETT NAPOLI 
WordPress Developer & ...
Your business can’t be 
something to everyone. It needs 
to be everything to someone. 
- Jon Taffer 
WWW.AMBITIONINSIGHT.C...
Golden Rule of Business: 
How to Make Money Anywhere 
Solve Problems 
Reduce Costs 
Create Value 
WWW.AMBITIONINSIGHT.COM
Golden Rule of Blogging 
Post Quality, Unique, 
Interesting Content 
Consistently Over Time 
WWW.AMBITIONINSIGHT.COM
Today’s Lessons 
• 10 Most Important Web Design Tips 
• What You Need to Get Started 
• Concept Development Checklist 
• 1...
Background: Brett Napoli 
• Founder/CEO of Ambition Insight, a Fort 
Lauderdale WordPress Development & 
Consulting Agency...
Blogging Experience 
• Primary Blogs include: thatDROP.com, CollegeCures.com 
• 300MM+ pageviews & 500MM+ ad impressions s...
10 Most Important Web Design Tips 
1. Websites are here to help you. 
2. Find the primary income source/message and 
make ...
What You Need to Get Started 
• A great, memorable .com domain name 
• A great idea, solution or purpose 
• Quality Web Ho...
Concept Development Checklist 
• Idea 
• Primary Focus  3 Target Keyword/Objectives 
• Identify the Market  How/Why Are ...
14 Key Blogging Practices 
Your blog/magazine site needs: 
1. Focused Categories/Sections 
2. Clear, concise, informative ...
Layout, Widget & Design Guide 
Important Layout/Design Guides 
2 column layout 
Keep logo/header small & simple 
Big, easy...
12 Key WordPress Plugins 
Use 5-15 Plugins, as few as possible 
1. Members / Roles 
2. WordPress SEO by 
Yoast 
3. Special...
Great Add Ons 
• CloudFlare 
Caching/Traffic Filtering 
• YesWare 
Email Templates 
• ManageWP 
Manage multiple sites 
• T...
Grow & Increase Pageviews 
• Post Multiple Page Posts 
<!--nextpage--> 
Link to next page by linking to article title + pa...
Primary Revenue Streams 
• Display Advertising 
– eCPM, CPC, Banner, 
Leaderboard, Popunder, 
Corner Tear, Pushover, High-...
Secondary Revenue Streams 
• Mobile Ads 
• Social Media Posts & 
Sponsorship 
• Email Blasts & Newsletters, 
Build a Datab...
Maximize Display Ad Revenue 
• Limit display ads to 2 per page 
• Use Premium ad agency/network for your vertical 
• Integ...
Questions? 
WWW.AMBITIONINSIGHT.COM
We can help with: 
WordPress Consulting 
WordPress Training 
Website Development 
Graphic Design 
Social Media 
SEO 
…and ...
Contact Ambition Insight 
Brett Napoli 
203-233-1686 
AmbitionInsight.com 
brett@ambitioninsight.com 
Also visit WebsiteSc...
Sometimes the questions are 
complicated and the answers 
are simple. 
- Dr. Seuss 
WWW.AMBITIONINSIGHT.COM
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Essential Components of an Engaging Blog/Magazine WordPress Website

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Learn the most crucial elements of an engaging blog or magazine website built in WordPress. Covering essential plugins and tactics, writing engaging posts, monetization, organizing content, managing multiple writers and more.

Published in: Internet
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Essential Components of an Engaging Blog/Magazine WordPress Website

  1. 1. Fort Lauderdale WordPress Development & Consulting WordPress Consulting WordPress Training Website Development Graphic Design Social Media SEO WWW.AMBITIONINSIGHT.COM
  2. 2. Essential Components of an Engaging Blog/Magazine WordPress Website Presented by: BRETT NAPOLI WordPress Developer & Web Consultant Founder & CEO of Ambition Insight Dean of WebsiteSchool.com WWW.AMBITIONINSIGHT.COM
  3. 3. Your business can’t be something to everyone. It needs to be everything to someone. - Jon Taffer WWW.AMBITIONINSIGHT.COM
  4. 4. Golden Rule of Business: How to Make Money Anywhere Solve Problems Reduce Costs Create Value WWW.AMBITIONINSIGHT.COM
  5. 5. Golden Rule of Blogging Post Quality, Unique, Interesting Content Consistently Over Time WWW.AMBITIONINSIGHT.COM
  6. 6. Today’s Lessons • 10 Most Important Web Design Tips • What You Need to Get Started • Concept Development Checklist • 14 Key Blogging Practices • Design, Layout & Widget Placement • 12 Key WordPress Plugins • 4 Software Add-Ons • Growing & Increasing Pageviews • Primary & Secondary Revenue Streams • Maximizing Display Ad Revenue WWW.AMBITIONINSIGHT.COM
  7. 7. Background: Brett Napoli • Founder/CEO of Ambition Insight, a Fort Lauderdale WordPress Development & Consulting Agency started in 2007 • Built 250+ WP sites, worked on 1000+ • Created WebsiteSchool.com, a WordPress Training Videos & Tutorials Website with over 130 Videos • First WP blog once reached 880,000 Pageviews in 24 hrs WWW.AMBITIONINSIGHT.COM
  8. 8. Blogging Experience • Primary Blogs include: thatDROP.com, CollegeCures.com • 300MM+ pageviews & 500MM+ ad impressions since 2011 Some of our blog advertisers include: CollegeCures.com Sony, Microsoft, Adobe, Vonage, Samsonite, Barnes & Noble, Best Buy, Chegg.com thatDROP.com Dr. Pepper, Levi’s, Coca Cola, Pepsi Co., Nike, Calvin Klein, McDonalds, Live Nation, Taco Bell, Dockers, the United States Marine Corps, HBO WWW.AMBITIONINSIGHT.COM
  9. 9. 10 Most Important Web Design Tips 1. Websites are here to help you. 2. Find the primary income source/message and make it ridiculously obvious 3. Simplify everything and focus only on key points 4. User experience is paramount 5. Websites are built around content 6. It’s all in the details 7. Photos are not an option 8. Flexibility is Essential 9. Quality Matters 10. The Future WWW.AMBITIONINSIGHT.COM
  10. 10. What You Need to Get Started • A great, memorable .com domain name • A great idea, solution or purpose • Quality Web Hosting • A Premium WordPress Theme • Premium WordPress Plugins • Simple Design • Responsive/Mobile Friendly • Quality, Unique, Interesting Content • Consistency • Social Presence • Collaboration • Time • Money WWW.AMBITIONINSIGHT.COM
  11. 11. Concept Development Checklist • Idea • Primary Focus  3 Target Keyword/Objectives • Identify the Market  How/Why Are Others Making Money • Competitors  Where Successful / Where to Improve • Differentiation from competition • Future • Potential • Benefits  On site vs. Off Site • Timeline  Total Investment over 24 Months • 7-12 month incubation period • Revenue Streams/Ideal Exposure WWW.AMBITIONINSIGHT.COM
  12. 12. 14 Key Blogging Practices Your blog/magazine site needs: 1. Focused Categories/Sections 2. Clear, concise, informative and captivating post titles “Tuna Casserole Recipe” vs. “Delicious Tuna Casserole Recipe in 5 Easy Steps” 3. H1, H2 + H3 tags 4. Bold text on key points 5. Avoid long paragraphs 6. Outbound/Inbound links 7. Use Photos - Caption & credit properly 8. Add rich media – infographics, YouTube videos, lists & questionnaires 9. Proofread and view live before posting 10. Post thumbnails 11. Short/no excerpt (depending on post frequency) 12. Schedule posts 13. React/Comment/Link to content on other sites 14. Use keyword rich permalinks that show blog title WWW.AMBITIONINSIGHT.COM
  13. 13. Layout, Widget & Design Guide Important Layout/Design Guides 2 column layout Keep logo/header small & simple Big, easy to read Titles Bright link color Include Post Date Use Post Thumbnails Clean + Uncluttered Suggested Pages/Sections Advertise Join the Team Best Of Submit Contact About Privacy Policy Key sidebar placements Mailing List Calendar Recent Posts Graphics Highlighting Key Pages/Areas Search Area Browse by Category Archives Tag Cloud Keep “lightweight”/limited sidebar Key footer placements Logo Thumbnail Tagline Focal Points/Site Description Social Media Links Less Important sections (Join the Team, Privacy Policy, Contact) WWW.AMBITIONINSIGHT.COM
  14. 14. 12 Key WordPress Plugins Use 5-15 Plugins, as few as possible 1. Members / Roles 2. WordPress SEO by Yoast 3. Special Recent Posts 4. MailChimp 5. Batcache 6. Disqus 7. Gravity Forms 8. Pippity or OptInMonster 9. WP PageNavi 10. WP Touch Pro 11. AddThis 12. s2Member WWW.AMBITIONINSIGHT.COM
  15. 15. Great Add Ons • CloudFlare Caching/Traffic Filtering • YesWare Email Templates • ManageWP Manage multiple sites • Tynt Content attribution WWW.AMBITIONINSIGHT.COM
  16. 16. Grow & Increase Pageviews • Post Multiple Page Posts <!--nextpage--> Link to next page by linking to article title + page # http://www.yourblog.com/blog-post/2 • Analyze Key Metrics over time w/ Google Analytics – Site Entrances – Traffic Sources – Time on site/page – Popular content/posts/pages – Popular categories – Mobile performance • Make layout adjustments & troubleshoot regularly (weekly) – Rearrange widgets, menu, plugins • Order navigation menu by top performing WWW.AMBITIONINSIGHT.COM
  17. 17. Primary Revenue Streams • Display Advertising – eCPM, CPC, Banner, Leaderboard, Popunder, Corner Tear, Pushover, High- Impact, Background Takeover – Lijit (sovrn.com), Google AdSense, AdMedia.com, Advertising.com, Chitika.com, Admedia.com, SpecificMedia.com, Sonobi.com – Partner with an Ad Network • Branded Content • Advertorial & Press Release • Video Preroll • Reviews & Giveaways • Related Posts – Content.ad, Gravity.com, Taboola.com, nrelate.com • Text link units/plugins – Media.net, Disqus.com • Affiliate Ads & CPA – Amazon Affiliates, CJ.com, LinkShare.com WWW.AMBITIONINSIGHT.COM
  18. 18. Secondary Revenue Streams • Mobile Ads • Social Media Posts & Sponsorship • Email Blasts & Newsletters, Build a Database • Google Custom Search (Search Results) • Message Board or Forum • Directory / Classifieds • Sell Products • Sub-Domain Affiliates • Job Board • Merchandise • Membership Site – Access to info product, Resources, Recurring Billing, Per-Page or Per-Post Access • Music or Digital Delivery Goods – eBooks, Webinars, Interviews • Lead Generation WWW.AMBITIONINSIGHT.COM
  19. 19. Maximize Display Ad Revenue • Limit display ads to 2 per page • Use Premium ad agency/network for your vertical • Integrate Video – Video eCPMs ~ 2-3X • Prominently display high impact ads • Place primary ATF ad before any design/layout components. Just below <head> tags • “Creative Ads” are probably worth more money • Intrinsic value of Freebies and other offerings comes first • Understand ATF and BTF ad inventory • Be Creative with Advertisers • Use Ads/Sponsorships to Create Value for Brands WWW.AMBITIONINSIGHT.COM
  20. 20. Questions? WWW.AMBITIONINSIGHT.COM
  21. 21. We can help with: WordPress Consulting WordPress Training Website Development Graphic Design Social Media SEO …and much more WWW.AMBITIONINSIGHT.COM
  22. 22. Contact Ambition Insight Brett Napoli 203-233-1686 AmbitionInsight.com brett@ambitioninsight.com Also visit WebsiteSchool.com WWW.AMBITIONINSIGHT.COM
  23. 23. Sometimes the questions are complicated and the answers are simple. - Dr. Seuss WWW.AMBITIONINSIGHT.COM

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