This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Every "great" website has a great theme (ease of use), navigates well (readers can find information fast and easily) and has been optimized (so it ranks with Google).
Optimization (SEO) includes both "on-page" optimization and "off-page" optimization.
For your website to rank well, it must be optimized, as well as its content. Make sure your website contains the requisite components (e.g. analytics, sitemap) required by Google, Bing and Yahoo to allow your website to rank.
Live Website Analysis:
Critique Your Website | Randall Wong, M.D.
AAO: Chicago | 2014 | KiwiSplash.com
Tuesday, 10/21 | 12:45 - 1:45 PM
I have the financial interests to disclose;
1. Medical Marketing Enterprises, LLC – Partner
2. Kiwi Splash, LLC - Partner
What Makes a Great
3 Types of Websites
“Resource” – known to only existing patients
Marketing – has high Google Rankings
Engaging – engages readers and converts to patients
A great website varies in its ability to market and grow
Design and Theme
Reflects your personal preferences
Mobile Responsive? **
Theme and design have no value in creating a great
The ease at which your visitor can find the information
3 Most important pages
Top Ten SEO Components
These are our “Top 10” that every website should have.
Does your website pass?
Download speed is critical to rankings
We just defined a variety of elements which can help you
define a “Great Website.”
Aesthetics are overrated. You now have concrete changes
which can transform your website into the most powerful
marketing tool possible.
Your website must be mobile responsive and rank well
with Google. You’ve now taken a huge first step!