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WordPress: More-than-blog-software

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A presentation on the strength and value of WordPress as a content management system (CMS). Delivered as part of a webinar to non-profits (organized by Tech Impact).

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WordPress: More-than-blog-software

  1. 1. WordPress More Than Blog Software @liamdempsey
  2. 2. ABOUT YOU •  Director of non-profit or charity •  Work for a charity •  Eager to deepen your understanding of online marketing •  Want to increase effectiveness of online marketing efforts – primarily through your website
  3. 3. ABOUT LIAM •  Director + Owner, LBDesign •  Online marketing + design since 2000 •  Work with non-profits in the US, UK + Africa •  Has built hundreds of websites using WordPress
  4. 4. WHAT WE’LL COVER •  The state of WordPress in 2015 •  The case for WordPress as a content management system of choice •  Tips on approaching WordPress projects
  5. 5. WHAT WE WON’T COVER •  Technical finer points of WordPress – no talking code! •  Design or development best practices •  Suitable design concepts for any single charity
  6. 6. GO!
  7. 7. YOUR SITE = BEST TOOL •  You control the look and feel •  You determine the functionality •  You can edit and publish in real time •  You can scale to your needs •  You own the content
  8. 8. WordPress: NOT JUST FOR BLOGGING
  9. 9. The State of WordPress •  7.7 million sites run on WordPress •  ~51.9% of the top 1 million websites run on WordPress •  Examples: CNN, TED, Rolling Stones, Google Ventures and Tech Impact •  Supported by the WordPress Community, the WordPress Foundation and Automattic
  10. 10. What’s the difference? wordpress.com vs. wordpress.org
  11. 11. §  Flexible §  Scalable §  Easy for content managers to use §  Loads of quality plugins §  Very popular – so loads of great designers and developers know it Why Use WordPress?
  12. 12. SO, WHAT CAN WORDPRESS DO?
  13. 13. •  Collect donations •  Recruit volunteers and staff •  Post staff and board bios •  Allow multiple site administrators with different permissions •  Post blogs, videos, podcasts + more •  Coordinate social networks and online communities WordPress can …
  14. 14. WordPress is SEO friendly •  Customizable permalinks = SEO friendly URLs •  Editable slugs •  Plenty of SEO/content strategy plugins •  Even sliders are SEO friendly
  15. 15. WordPress Themes
  16. 16. What Are Themes? •  Add a mixture of design and functionality •  Three basic types: •  Free •  Premium •  Starter/Custom
  17. 17. Thinking About Themes •  Lots of themes are completely free •  Not all themes are created equal •  Some are more flexible and robust •  Some are easier to use for end- clients •  Some are downright scary! •  iThemes + Woo Themes are reliable and safe
  18. 18. WordPress Plugins
  19. 19. What Are Plugins? •  Software add-ons that deliver expanded functionality •  Plugins address many needs: •  SEO and blogging •  User permissions •  Events •  Digital Downloads •  Membership subscriptions
  20. 20. Plugin Considerations •  Not all plugins are created equal •  User-interface varies greatly •  Shoddy plugins can be inefficient or present security issues •  Some plugins don’t play nicely with others •  Don’t always “think plugins first” •  Don’t be afraid to use solid plugins
  21. 21. Recommended Plugins I •  SEO: WordPress SEO by Yoast •  Contact forms, sign-up forms + more: Gravity Forms •  Slider: Soliloquy •  Digital Downloads: Easy Digital Downloads •  Donations: Gravity Forms
  22. 22. Recommended Plugins II •  Podcasts: Blubrry Power Press •  Membership: Paid Memberships Pro, S2 Member •  Customization: Advanced Custom Fields
  23. 23. Custom Post Types
  24. 24. Custom Post Types (CPT) •  Used for any content type with a need for repeated instances – e.g., Staff, Events, Programs, etc. •  The custom post type and fields are customized •  Data from CPT can be displayed across the site with ease
  25. 25. Why Use CPT? •  Allows content managers to focus on content – without worrying about design •  Can be very SEO friendly •  Allows for a richer user experience as content is consistent across the site
  26. 26. WordPress Security
  27. 27. •  Think “Safety first!” •  Back up, back up, back up •  WordPress is popular, ergo it’s a target for hackers •  Still a very secure platform •  Pay for good hosting and keep the software up-to-date Custom Post Types (CPT)
  28. 28. THE TAKEAWAYS •  Your site is the most versatile + easily- managed online marketing tool •  WordPress is a top CMS for any site – it is flexible, scalable + easy to use •  Use plugins and custom post types to expand site functionality •  Keep your site safe + secure
  29. 29. Questions? @liamdempsey @LBDesign http://lbdesign.tv

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