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"Live Website Analysis" was presented at the AAO 2016. There was a short presentation on what constitutes a good website. An evaluation of several websites submitted by various attendees followed.
A good website must be easily navigated, that is, information should be no more the 2-3 clicks. The home page should be free of clutter and quickly convey the goods and services your provide.
There are other attributes which are important. Pay attention to the Home, About and Contact page.
Do you want your website to rank? If so, it must be optimized.
User experience is fast becoming an optimization variable. If it takes too long for a reader to find what they are looking for, your user experience decreases - same goes for sites which are not mobile responsive (fit on any size screen).
Questions? Here's my email: firstname.lastname@example.org