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Live Website Analysis | AAO 672

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"Live Website Analysis" was presented at the AAO 2016. There was a short presentation on what constitutes a good website. An evaluation of several websites submitted by various attendees followed.

A good website must be easily navigated, that is, information should be no more the 2-3 clicks. The home page should be free of clutter and quickly convey the goods and services your provide.

There are other attributes which are important. Pay attention to the Home, About and Contact page.

Do you want your website to rank? If so, it must be optimized.

User experience is fast becoming an optimization variable. If it takes too long for a reader to find what they are looking for, your user experience decreases - same goes for sites which are not mobile responsive (fit on any size screen).

Questions? Here's my email: randall.v.wong@gmail.com

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Live Website Analysis | AAO 672

  1. 1. LIVE WEBSITE ANALYSIS Randall V. Wong, M.D. AAO 2016 | Chicago | 672 9-10 AM | October 18
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  3. 3. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Website Rankings • SEO and Social Media • Reputation • Father of Five (Combined) • Duncan Donuts Coffee • Tennis not Golf
  4. 4. What Makes a Great Website? • Design • Navigation • Optimized • Content • User Experience
  5. 5. Content | 3 Most Important Pages • Home • About • Contact • Enlarge Font • Footer • Title Tag • Optimization Tips • Privacy Policy/Terms of Use
  6. 6. “About”
  7. 7. About • I am a father of five. Now that we are now empty nesters and no longer manage youth ice hockey teams, I have more time to play competitive tennis. • Believe it or not, I do not play golf, but I do love to watch it on TV. I love Dunkin’ Donuts coffee (black please), but not Starbucks.
  8. 8. About You Who? • 1st Person • Hobbies • Family • Sports What? • 1st Person • Elite college • Elite medical school • Elite training • Elite diseases • ..still awake?
  9. 9. To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com Randall.V.Wong@gmail.com

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