Double digit growth in 2013
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Webinar published January 2013. Randall Wong, M.D. discusses content marketing strategies to elevate website rankings for health care providers. Optimizing great content written in the correct context and providing value will tern your readers into patients making your website a great marketing tool.
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Double digit growth in 2013
- 1. Double Digit Growth for Your Medical Practice in 2013 Medical Marketing Enterprises, LLC Randall V. Wong, M.D. / January 2013
- 2. AGENDA ❶ Trust Based Marketing ❷ What Do Patients Want? ❸ Your Social Media Strategy 2
- 3. SUCCESS? Break Humanize Traditional Medicine Barriers 3
- 4. Trust Based Marketing ❶ Helpful Information ❷ Insight to their problems Conversations ❸ Forms/ Useful Information ❹ Credibility 4
- 5. What are Patients Researching? 21% 20% Research Pew Research Research Medical Facilities Doctors July 12, 2012 38% Research 88% Drugs or of caregivers Treatment look online 5
- 6. WHERE ARE YOU HEADING?
- 7. 3 Keys to Succes (The Basics) SOCIAL LOCAL/GOOGLE+ MOBILE Know the Make sure your Mobile Friendly conversations that are medical practice is taking place on Google+ Places 7
- 8. TIMELINE Success Conversation Context Content *Consistency 8
- 9. PROCESS Relevant Topic Keywords Create Content that Matters Publish Optimize Comments Content 9
- 10. Pros Advertising on Demand Only Expense is Time Cons Privacy and HIPAA Compliance Continuity- Time Management 10
- 11. Content Strategy Your 2013 Strategy Be device Tablet indifferent…. Mobil Mobile, Tablet, Lapto e p 11
- 12. 90 Day Plan Month 1: Develop your strategy Month 2: Write and optimize content Month 3: Comment/ Engage 12
- 13. Month 1 Go to analyzer.pearanalytics.com ***Fix any errors found on site*** Print Medical Marketing Plan 2013 from MME and Complete Assign personnel and tasks 13
- 14. Example Web Site People Time Create Plan/Strategy Check Website/Correct Errors www.pearanalytics.com Research Keywords for Article https://adwords.google.com/o/K eywordTool Optimize Article Publish/Comment 14
- 15. Month 2 Pick one topic and four related subtopics. Research topic and subtopics Write and post four articles. Each article should be 300- 600 words. 15
- 16. Keywords 16
- 17. Month 3 Continue to post one article a week. Engage with your community by responding to comments Monitor your reputation and respond accordingly 17
- 18. POINTERS . It Takes Time to Gain Visibility and a Following Don’t Wait for Everything Be Patient to be Perfect. Ask for Action…. Be Yourself - comments or recommendations, etc… 18
- 19. YES YOU CAN or…… We can help! 19
- 20. CONTACT @retinadoc facebook.com/Randall.V.WongMD 240-230-7353 rvwong@medicalmarketingenterprises.com 20
- 21. QUESTIONS ? 21
Editor's Notes
- When you make yourself available you break traditional barriers of medicine.