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This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites.
There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader.
Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo.
Content marketing is the only way to achieve and maintain high Internet rankings with the search engines.
How does your medical practice website rank?