1. Use Blogging & Social
Networking to Super Charge
Your Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO 2014
Chicago, IL
SPE 07

2. Financial Disclosure
 I have the following financial interests or relationships to disclose:
 Co-Founder:
 Medical Marketing Enterprises, LLC
 Kiwi Splash, LLC

3. Goals for Today
 Every Website should be a Blog
 Types of Websites
 Components of Website
 Content Marketing is the only way to achieve and maintain high rankings
 What is SEO?

5. Website
 Static
 Navigation
 Graphics
 Logos
 “Website” is based upon design – no ability to rank.

6. Blog
 Customized Design
 Coded for Optimization (SEO)
 Dynamically add content, add function gradually
 Has Marketing Value (i.e. ranks with Google)
 ALL websites in 2014 should be constructed on “blogging software”

7. 3 Types of Websites
 Resource (Static, No SEO) – won’t rank
 Marketing (Dynamic, SEO) - ranks
 Interactive (Dynamic, SEO, “Blog”) – ranks & engages
 Websites differ based upon content…….

8. Components of Website
 Design
 Content
 Function
 Resource
 Marketing
 Interactive
 Social Media

9. Design
 Visual Appeal
 Colors
 Graphics
 Video
 Logos
 Ease of Navigation
 Mobile Responsive?
 Website design is obsolete – it has no value for Google rankings.

10. Content Management System (CMS)
 CMS = “Blogging Software”
 Wordpress.com
 Wordpress.org – the best
 Blogger
 Drupal, Joomla

11. Hosted vs. Self-Hosted
 Wordpress.org: The most popular CMS
 Self-hosted
 GoDaddy, Bluehost, Host Gator
 Hosted Programs
 Wordpress.com
 Blogger

12. Wordpress.org
 Most popular CMS
 Extreme flexibility
 Best for SEO
 Plugins
 Open-source

13. Best Website?
 Self Hosted
 CMS – e.g. Wordpress.org
 Design
 Content – Optimized (marketing value)
 CMS or “Blogs” offer both design….and the best optimization.

14. What is Optimization?
 Search Engine Optimization (SEO)
 The process of translating the content of your web page to a format easily
understood by search engines (Google, Bing, Yahoo)
 SEO only applies to websites with content.
 SEO only applies to content marketing.
 SEO is fundamental to anyone marketing a service or sales.
 Optimization allows your webpage to get ranked so it may serve as a
marketing tool!

15. What Gets “Optimized?”
 Web site
 Web page (each article)
 Off-Page
 Social Media
 Local Search
 Review Sites

19. Lab – Optimize Website
 Title of the Website
 Optimize Article (Post) – About “Randall Wong, M.D.”

20. AAO 2014
Sunday: 10/19, 12:50 PM
“Building YO Brand- Marketing Essentials”
SPEO8 | S101AB
Tuesday: 10/21, 12:45 PM
“Live Website Analysis | Critique Your Website”
Session 570 | S501D
AAOE
Randall.V.Wong@gmail.com

21. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
Randall.V.Wong@gmail.com