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Use Blogging & Social
Networking to Super Charge
Your Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO 2013
New Orleans
SPE 08
Financial Disclosure


I have the following financial interests or relationships to disclose:


Co-Founder:



Medical Marketing Enterprises, LLC
Content Management System (CMS)


Wordpress.com



Wordpress.org



Blogger



Others?
Hosted vs. Self-Hosted


Wordpress.org: The most popular CMS



Self-hosted



GoDaddy, Bluehost, Host Gator



Hosted Programs



Wordpress.com



Blogger
Wordpress.org


Most popular CMS



Extreme flexibility





Best for SEO
Plugins

Open-source
3 Types of Websites


Resource (Static, No SEO)



Marketing (Dynamic, SEO)



Interactive (Dynamic, SEO, “Blog”)
Web = Blog


Modern website must be on CMS



Design is fully customizable and can look like any website



Can “add” function when you are ready



E.g.: Change a Resource site to Marketing site
Web Design


Obsolete from SEO perspective



Turn-key Themes



3rd Party Themes



Studiopress



Genesis



Thesis
SEO


Search Engine Optimization



SEO



Translating Content to a form understood by search engines to allow SERP
based upon relevance…..whew!
Lab


Install Genesis



Install “child” theme



Use Plugins



Publish articles



Create Webpage
Genesis


Proprietary platform



CMS



Coded to maximize SEO/Optimization



Studiopress.com
Child Theme


Dozens of themes



Fits “on top” the Genesis “chassis”



Fully customizable



Change code



Use any WP plugin
Text Editor


Very similar to “Word”



Text editor within CMS



Content Marketing is the key to achieving and maintaining high SERP
rankings



Write articles directly via CMS
PlugIns


Adds form and function to customize website



No need for programming



Limitless supply



3rd Party and almost always….free!
Components of Website


Content



Design



Function



Marketing





Resource
Interactive

Social Media
Thank You
and
To Your Success!

Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
RWong@MedicalMarketingEnterprises.com

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Use Blogging & Social Media to Super Charge Your Website

Editor's Notes

  1. Medical Marketing Enterprises, LLC was started to teach medical professionals the importance and techniques of website marketing for their medical practices.I am a retina specialist practicing in Fairfax, Virginia.
  2. At the heart of a modern website is the CMS, aka content management system. It’s basically the “program” which builds websites. There are free versions such as Wordpress.com and Blogger.I’ll recommend why the only platform to use is Wordpress.org..com vs. .org…..very similar, but .com has more limitations, but is free and is hosted.
  3. Wordpress.org gives you the most freedom in terms of design and function.You have to be responsible for hosting versus the .com version is hosted on “their” servers.Not to worry, buying hosting for a medical practice website is really, really cheap. Say, < $10/month!
  4. We are going to build a website on Wordpress.org.We’ll create some content.Optimize and publish.Add some 3rd party plugins, too.
  5. One advantage of using a CMS such as WP.org is that you can easily change your website depending upon your needs.Most practices have a “resource” type site; hours of operation, about pages, directions, insurance information, etc.No marketing value, but at least a footprint on the web.With time, you may want to change or add function….no problem with CMS such as Wordpress (really anything blog).
  6. Web design is history. No value from SEO perspective.We’ll talk about turn-key themes; easy and cheap ways alternatives to expensive webpage desigers.We use Studiopress frameworks and themes.I’ll tell you why you shouldn’t use anything else!Affordable, coded for SEO to name a couple!
  7. I hope to create a website in an hour or so as a group.You’ll see how easy it is to install these components on a website…just as you can do on your own.
  8. The theme is the same as “design.” Themes are much easier to change than custom coding each page!
  9. The most important part about content marketing, that strategy for you to attain and maintain high rankings, is the publishing of content.We’ll do this in real time for our web page!
  10. “PlugIns” are really little packaged programs adding to the functionality of your website.Not too different than “Apps” for your smartphone.Wordpress.org is open source. It has the most plugins available
  11. In conclusion, we’ll develop our own site and experience how easy is to create content, design a website and add function. If needed….maybe we can integrate social media too!