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Use Blogging & Social Media to Super Charge Your Website

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Course SPE08

Lecture delivered at the American Academy of Ophthalmology (AAO) 2013 in New Orleans, LA.

Use of blogging is an essential not only to communicate with patients and customers, but is an easy way to add fresh and original content to your website.

CMS (content management systems) such as Wordpress.org are the keys to high rankings on Google and other search engines as they are coded to optimize the content of a website rather than focusing on design.

Design has no SEO value and does not help rankings whatsoever.

Published in: Marketing, Technology, Design
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Use Blogging & Social Media to Super Charge Your Website

  1. 1. Use Blogging & Social Networking to Super Charge Your Website Randall V. Wong, M.D. Medical Marketing Enterprises, LLC AAO 2013 New Orleans SPE 08
  2. 2. Financial Disclosure  I have the following financial interests or relationships to disclose:  Co-Founder:  Medical Marketing Enterprises, LLC
  3. 3. Content Management System (CMS)  Wordpress.com  Wordpress.org  Blogger  Others?
  4. 4. Hosted vs. Self-Hosted  Wordpress.org: The most popular CMS  Self-hosted  GoDaddy, Bluehost, Host Gator  Hosted Programs  Wordpress.com  Blogger
  5. 5. Wordpress.org  Most popular CMS  Extreme flexibility    Best for SEO Plugins Open-source
  6. 6. 3 Types of Websites  Resource (Static, No SEO)  Marketing (Dynamic, SEO)  Interactive (Dynamic, SEO, “Blog”)
  7. 7. Web = Blog  Modern website must be on CMS  Design is fully customizable and can look like any website  Can “add” function when you are ready  E.g.: Change a Resource site to Marketing site
  8. 8. Web Design  Obsolete from SEO perspective  Turn-key Themes  3rd Party Themes  Studiopress  Genesis  Thesis
  9. 9. SEO  Search Engine Optimization  SEO  Translating Content to a form understood by search engines to allow SERP based upon relevance…..whew!
  10. 10. Lab  Install Genesis  Install “child” theme  Use Plugins  Publish articles  Create Webpage
  11. 11. Genesis  Proprietary platform  CMS  Coded to maximize SEO/Optimization  Studiopress.com
  12. 12. Child Theme  Dozens of themes  Fits “on top” the Genesis “chassis”  Fully customizable  Change code  Use any WP plugin
  13. 13. Text Editor  Very similar to “Word”  Text editor within CMS  Content Marketing is the key to achieving and maintaining high SERP rankings  Write articles directly via CMS
  14. 14. PlugIns  Adds form and function to customize website  No need for programming  Limitless supply  3rd Party and almost always….free!
  15. 15. Components of Website  Content  Design  Function   Marketing   Resource Interactive Social Media
  16. 16. Thank You and To Your Success! Randall V. Wong, M.D. Medical Marketing Enterprises, LLC RWong@MedicalMarketingEnterprises.com

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