Use Blogging & Social Media to Super Charge Your Website


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Course SPE08

Lecture delivered at the American Academy of Ophthalmology (AAO) 2013 in New Orleans, LA.

Use of blogging is an essential not only to communicate with patients and customers, but is an easy way to add fresh and original content to your website.

CMS (content management systems) such as are the keys to high rankings on Google and other search engines as they are coded to optimize the content of a website rather than focusing on design.

Design has no SEO value and does not help rankings whatsoever.

Published in: Marketing, Technology, Design
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  • Medical Marketing Enterprises, LLC was started to teach medical professionals the importance and techniques of website marketing for their medical practices.I am a retina specialist practicing in Fairfax, Virginia.
  • At the heart of a modern website is the CMS, aka content management system. It’s basically the “program” which builds websites. There are free versions such as and Blogger.I’ll recommend why the only platform to use is vs. .org…..very similar, but .com has more limitations, but is free and is hosted.
  • gives you the most freedom in terms of design and function.You have to be responsible for hosting versus the .com version is hosted on “their” servers.Not to worry, buying hosting for a medical practice website is really, really cheap. Say, < $10/month!
  • We are going to build a website on’ll create some content.Optimize and publish.Add some 3rd party plugins, too.
  • One advantage of using a CMS such as is that you can easily change your website depending upon your needs.Most practices have a “resource” type site; hours of operation, about pages, directions, insurance information, etc.No marketing value, but at least a footprint on the web.With time, you may want to change or add function….no problem with CMS such as Wordpress (really anything blog).
  • Web design is history. No value from SEO perspective.We’ll talk about turn-key themes; easy and cheap ways alternatives to expensive webpage desigers.We use Studiopress frameworks and themes.I’ll tell you why you shouldn’t use anything else!Affordable, coded for SEO to name a couple!
  • I hope to create a website in an hour or so as a group.You’ll see how easy it is to install these components on a website…just as you can do on your own.
  • The theme is the same as “design.” Themes are much easier to change than custom coding each page!
  • The most important part about content marketing, that strategy for you to attain and maintain high rankings, is the publishing of content.We’ll do this in real time for our web page!
  • “PlugIns” are really little packaged programs adding to the functionality of your website.Not too different than “Apps” for your is open source. It has the most plugins available
  • In conclusion, we’ll develop our own site and experience how easy is to create content, design a website and add function. If needed….maybe we can integrate social media too!
  • Use Blogging & Social Media to Super Charge Your Website

    1. 1. Use Blogging & Social Networking to Super Charge Your Website Randall V. Wong, M.D. Medical Marketing Enterprises, LLC AAO 2013 New Orleans SPE 08
    2. 2. Financial Disclosure  I have the following financial interests or relationships to disclose:  Co-Founder:  Medical Marketing Enterprises, LLC
    3. 3. Content Management System (CMS)    Blogger  Others?
    4. 4. Hosted vs. Self-Hosted  The most popular CMS  Self-hosted  GoDaddy, Bluehost, Host Gator  Hosted Programs   Blogger
    5. 5.  Most popular CMS  Extreme flexibility    Best for SEO Plugins Open-source
    6. 6. 3 Types of Websites  Resource (Static, No SEO)  Marketing (Dynamic, SEO)  Interactive (Dynamic, SEO, “Blog”)
    7. 7. Web = Blog  Modern website must be on CMS  Design is fully customizable and can look like any website  Can “add” function when you are ready  E.g.: Change a Resource site to Marketing site
    8. 8. Web Design  Obsolete from SEO perspective  Turn-key Themes  3rd Party Themes  Studiopress  Genesis  Thesis
    9. 9. SEO  Search Engine Optimization  SEO  Translating Content to a form understood by search engines to allow SERP based upon relevance…..whew!
    10. 10. Lab  Install Genesis  Install “child” theme  Use Plugins  Publish articles  Create Webpage
    11. 11. Genesis  Proprietary platform  CMS  Coded to maximize SEO/Optimization 
    12. 12. Child Theme  Dozens of themes  Fits “on top” the Genesis “chassis”  Fully customizable  Change code  Use any WP plugin
    13. 13. Text Editor  Very similar to “Word”  Text editor within CMS  Content Marketing is the key to achieving and maintaining high SERP rankings  Write articles directly via CMS
    14. 14. PlugIns  Adds form and function to customize website  No need for programming  Limitless supply  3rd Party and almost always….free!
    15. 15. Components of Website  Content  Design  Function   Marketing   Resource Interactive Social Media
    16. 16. Thank You and To Your Success! Randall V. Wong, M.D. Medical Marketing Enterprises, LLC