1.
ADD LIFE TO YOUR WEBSITE
WEBSITE: NOW WHAT?
Randall V. Wong, M.D.
AAO 2017 | New Orleans | Tech 10

2.
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• RussandRandy.com

3.
Marketing
Solving the problems or answering the needs of your
customers/patients

4.
“Optimization”
The processes and tactics by which you “maximize”
your ability to be found on the Internet
Making it easy for the Search Engines to Find you.

5.
Content
• Search Engines Compare websites based upon
content…….

6.
Website : Now What?
• Video
• Podcast
• Webinar
• Presentations

7.
Alternatives to Web
• Different Learners
• Broaden Your Exposure
• Different Audience

8.
Video
• YouTube, Vimeo
• 2nd largest search engine
• Appeals to different learners
• Cost effective (cheap)
• Personal
• Avoid Professional Production

9.
YouTube “Channel”
• Cell phone
• Computer Camera
• DSLR
• Create Video
• Edit (iMovie)
• Upload
• Description
• Tags
• URL to website

10.
Podcast
• Appeals to different
learners
• Audio
• Very portable
• Grow exposure

11.
Podcast – “Radio”
• Record Audio Weekly
• Edit (Audacity)
• Libsyn.com ($5)
• Stitcher
• iTunes
• ReachMD.com

12.
Webinar
• Easy
• Record audio
• Record video
• Repurpose
• Educational
• Anywhere
• Demio
• GotoMeeting

13.
Hosting a Webinar
• Send invitation
• Website
• FaceBook
• Patients Register
• Login
• Audio/Video
• Presentation
• Q & A
• YouTube

14.
Slideshare
• Share Presentations
• Power Point
• Upload
• Embed

15.
AAO 2017 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology
Pavilion
Saturday | November 11, 2017
9:30 – 10:30 AM | TECH 01 | Tech Pav
Managing Your Online Reputation
1-4 PM | SPE06 | Rm: 335-336
“Marketing 101 – Kickstart Your Website, Social Media and Blog ”
Sunday | November 12, 2017
11:30 - Noon | TECH 10 | Tech Pav
”Add Life to Your Website”

16.
AAO 2017 | Schedule
Monday | November 13, 2017
4:30 – 5:30 PM | 475 | 291
“Live Website Analysis: Critique Your Own Website”

17.
Thank You
and
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
Randall.V.Wong@gmail.com