Be the first to like this
This lecture was presented at AAO 2017 (American Academy of Ophthalmology) in New Orleans, Louisiana, USA by Randall Wong.
This lecture offers alternatives to a website to improve marketing exposure using podcasts, webinars, video and slide presentations.
Video is the fastest growing medium. YouTube is the second largest search engine in the world (2nd to Google). Many patients prefer to learn from video versus a website. Patient education videos require only a computer/Internet camera. Creating a YouTube channel is free and offers exposure to an audience that prefers to learn from video and audio.
Podcasts appeal to patients who like to learn from audio. Podcast episodes can be downloaded and played (consumed) whenever and wherever convenient to the listener, e.g. commuting to work. For the practitioner, podcasting can be very inexpensive and offers a great alternative to writing website articles and posts.
Webinars may conducted from your home or office. Attendees simply login from any Internet connection to participate in the webinar. Webinar episodes can be recorded and then uploaded to YouTube and embedded on your website to increase exposure.
Slideshare.net is a great platform to share Power Point slide decks. Most healthcare providers are well versed with Power Point. Slideshare then allows your patient education presentations to be embedded on your website.
If you have questions or concerns, please visit our website or email me.
Randall Wong, M.D.