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Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

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This lecture was presented at AAO 2017 (American Academy of Ophthalmology) in New Orleans, Louisiana, USA by Randall Wong.

This lecture offers alternatives to a website to improve marketing exposure using podcasts, webinars, video and slide presentations.

Video is the fastest growing medium. YouTube is the second largest search engine in the world (2nd to Google). Many patients prefer to learn from video versus a website. Patient education videos require only a computer/Internet camera. Creating a YouTube channel is free and offers exposure to an audience that prefers to learn from video and audio.

Podcasts appeal to patients who like to learn from audio. Podcast episodes can be downloaded and played (consumed) whenever and wherever convenient to the listener, e.g. commuting to work. For the practitioner, podcasting can be very inexpensive and offers a great alternative to writing website articles and posts.

Webinars may conducted from your home or office. Attendees simply login from any Internet connection to participate in the webinar. Webinar episodes can be recorded and then uploaded to YouTube and embedded on your website to increase exposure.

Slideshare.net is a great platform to share Power Point slide decks. Most healthcare providers are well versed with Power Point. Slideshare then allows your patient education presentations to be embedded on your website.

If you have questions or concerns, please visit our website or email me.

Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
randall.v.wong@gmail.com
https://www.linkedin.com/in/randallvwongmd/

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Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

  1. 1. ADD LIFE TO YOUR WEBSITE WEBSITE: NOW WHAT? Randall V. Wong, M.D. AAO 2017 | New Orleans | Tech 10
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  3. 3. Marketing Solving the problems or answering the needs of your customers/patients
  4. 4. “Optimization” The processes and tactics by which you “maximize” your ability to be found on the Internet Making it easy for the Search Engines to Find you.
  5. 5. Content • Search Engines Compare websites based upon content…….
  6. 6. Website : Now What? • Video • Podcast • Webinar • Presentations
  7. 7. Alternatives to Web • Different Learners • Broaden Your Exposure • Different Audience
  8. 8. Video • YouTube, Vimeo • 2nd largest search engine • Appeals to different learners • Cost effective (cheap) • Personal • Avoid Professional Production
  9. 9. YouTube “Channel” • Cell phone • Computer Camera • DSLR • Create Video • Edit (iMovie) • Upload • Description • Tags • URL to website
  10. 10. Podcast • Appeals to different learners • Audio • Very portable • Grow exposure
  11. 11. Podcast – “Radio” • Record Audio Weekly • Edit (Audacity) • Libsyn.com ($5) • Stitcher • iTunes • ReachMD.com
  12. 12. Webinar • Easy • Record audio • Record video • Repurpose • Educational • Anywhere • Demio • GotoMeeting
  13. 13. Hosting a Webinar • Send invitation • Website • FaceBook • Patients Register • Login • Audio/Video • Presentation • Q & A • YouTube
  14. 14. Slideshare • Share Presentations • Power Point • Upload • Embed
  15. 15. AAO 2017 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | November 11, 2017 9:30 – 10:30 AM | TECH 01 | Tech Pav Managing Your Online Reputation 1-4 PM | SPE06 | Rm: 335-336 “Marketing 101 – Kickstart Your Website, Social Media and Blog ” Sunday | November 12, 2017 11:30 - Noon | TECH 10 | Tech Pav ”Add Life to Your Website”
  16. 16. AAO 2017 | Schedule Monday | November 13, 2017 4:30 – 5:30 PM | 475 | 291 “Live Website Analysis: Critique Your Own Website”
  17. 17. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com Randall.V.Wong@gmail.com

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