Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
ADD LIFE TO YOUR WEBSITE WEBSITE: NOW WHAT? Randall V. Wong, M.D. AAO 2017 | New Orleans | Tech 10
Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Mark...
Marketing Solving the problems or answering the needs of your customers/patients
“Optimization” The processes and tactics by which you “maximize” your ability to be found on the Internet Making it easy f...
Content • Search Engines Compare websites based upon content…….
Website : Now What? • Video • Podcast • Webinar • Presentations
Alternatives to Web • Different Learners • Broaden Your Exposure • Different Audience
Video • YouTube, Vimeo • 2nd largest search engine • Appeals to different learners • Cost effective (cheap) • Personal • A...
YouTube “Channel” • Cell phone • Computer Camera • DSLR • Create Video • Edit (iMovie) • Upload • Description • Tags • URL...
Podcast • Appeals to different learners • Audio • Very portable • Grow exposure
Podcast – “Radio” • Record Audio Weekly • Edit (Audacity) • Libsyn.com ($5) • Stitcher • iTunes • ReachMD.com
Webinar • Easy • Record audio • Record video • Repurpose • Educational • Anywhere • Demio • GotoMeeting
Hosting a Webinar • Send invitation • Website • FaceBook • Patients Register • Login • Audio/Video • Presentation • Q & A ...
Slideshare • Share Presentations • Power Point • Upload • Embed
AAO 2017 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | No...
AAO 2017 | Schedule Monday | November 13, 2017 4:30 – 5:30 PM | 475 | 291 “Live Website Analysis: Critique Your Own Websit...
Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com Randall.V.Wong@gmail.com
Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10
Upcoming SlideShare
Loading in …5
×

of

Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 1 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 2 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 3 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 4 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 5 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 6 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 7 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 8 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 9 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 10 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 11 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 12 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 13 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 14 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 15 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 16 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 17 Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10 Slide 18
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.
Marketing
Nov. 24, 2017
368 views

0 Likes

Share

Download to read offline

Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

Download to read offline

Marketing
Nov. 24, 2017
368 views

This lecture was presented at AAO 2017 (American Academy of Ophthalmology) in New Orleans, Louisiana, USA by Randall Wong.

This lecture offers alternatives to a website to improve marketing exposure using podcasts, webinars, video and slide presentations.

Video is the fastest growing medium. YouTube is the second largest search engine in the world (2nd to Google). Many patients prefer to learn from video versus a website. Patient education videos require only a computer/Internet camera. Creating a YouTube channel is free and offers exposure to an audience that prefers to learn from video and audio.

Podcasts appeal to patients who like to learn from audio. Podcast episodes can be downloaded and played (consumed) whenever and wherever convenient to the listener, e.g. commuting to work. For the practitioner, podcasting can be very inexpensive and offers a great alternative to writing website articles and posts.

Webinars may conducted from your home or office. Attendees simply login from any Internet connection to participate in the webinar. Webinar episodes can be recorded and then uploaded to YouTube and embedded on your website to increase exposure.

Slideshare.net is a great platform to share Power Point slide decks. Most healthcare providers are well versed with Power Point. Slideshare then allows your patient education presentations to be embedded on your website.

If you have questions or concerns, please visit our website or email me.

Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
randall.v.wong@gmail.com
https://www.linkedin.com/in/randallvwongmd/

Recommended

Related Books

Free with a 30 day trial from Scribd

See all
Ogilvy on Advertising in the Digital Age Miles Young
(5/5)
Free
Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches C. Hayden
(0/5)
Free
Propaganda Edward Bernays
(0/5)
Free
Phishing for Phools: The Economics of Manipulation and Deception George A. Akerlof
(3.5/5)
Free
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Kindra Hall
(5/5)
Free
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Thomas Frank
(4.5/5)
Free
Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone
(4.5/5)
Free
Pogue's Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System David Pogue
(4/5)
Free
Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller
(4.5/5)
Free
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art Don Thompson
(3.5/5)
Free
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
(5/5)
Free
Influencer: Building Your Personal Brand in the Age of Social Media Brittany Hennessy
(3.5/5)
Free
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
(4.5/5)
Free
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Al Ries
(4.5/5)
Free
Secondhand: Travels in the New Global Garage Sale Adam Minter
(4/5)
Free
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Patrick Renvoise
(4/5)
Free

Related Audiobooks

Free with a 30 day trial from Scribd

See all
Overdressed: The Shockingly High Cost of Cheap Fashion Elizabeth L. Cline
(4.5/5)
Free
The 22 Immutable Laws of Marketing Al Ries
(4.5/5)
Free
Inside the Tornado Geoffrey A. Moore
(4/5)
Free
Wanting: The Power of Mimetic Desire in Everyday Life Luke Burgis
(5/5)
Free
Unleashing the Idea Virus Seth Godin
(4.5/5)
Free
Contagious: Why Things Catch On Jonah Berger
(4.5/5)
Free
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
(4.5/5)
Free
Alchemy: The Dark Art And Curious Science Of Creating Magic In Brands, Business, And Life Rory Sutherland
(4.5/5)
Free
Influence: The Psychology of Persuasion Robert B. Cialdini, PhD
(4.5/5)
Free
Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
(4.5/5)
Free
Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein
(4.5/5)
Free
Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely
(4.5/5)
Free
Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller
(5/5)
Free
22 Immutable Laws of Branding Al Ries
(4.5/5)
Free
Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
(5/5)
Free
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves Adam L. Penenberg
(3/5)
Free

  • Be the first to like this

Add Life to Your Website | Alternative Digital Platforms to Market Your Practice | Wong | AAO 2017 Tech 10

  1. 1. ADD LIFE TO YOUR WEBSITE WEBSITE: NOW WHAT? Randall V. Wong, M.D. AAO 2017 | New Orleans | Tech 10
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  3. 3. Marketing Solving the problems or answering the needs of your customers/patients
  4. 4. “Optimization” The processes and tactics by which you “maximize” your ability to be found on the Internet Making it easy for the Search Engines to Find you.
  5. 5. Content • Search Engines Compare websites based upon content…….
  6. 6. Website : Now What? • Video • Podcast • Webinar • Presentations
  7. 7. Alternatives to Web • Different Learners • Broaden Your Exposure • Different Audience
  8. 8. Video • YouTube, Vimeo • 2nd largest search engine • Appeals to different learners • Cost effective (cheap) • Personal • Avoid Professional Production
  9. 9. YouTube “Channel” • Cell phone • Computer Camera • DSLR • Create Video • Edit (iMovie) • Upload • Description • Tags • URL to website
  10. 10. Podcast • Appeals to different learners • Audio • Very portable • Grow exposure
  11. 11. Podcast – “Radio” • Record Audio Weekly • Edit (Audacity) • Libsyn.com ($5) • Stitcher • iTunes • ReachMD.com
  12. 12. Webinar • Easy • Record audio • Record video • Repurpose • Educational • Anywhere • Demio • GotoMeeting
  13. 13. Hosting a Webinar • Send invitation • Website • FaceBook • Patients Register • Login • Audio/Video • Presentation • Q & A • YouTube
  14. 14. Slideshare • Share Presentations • Power Point • Upload • Embed
  15. 15. AAO 2017 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | November 11, 2017 9:30 – 10:30 AM | TECH 01 | Tech Pav Managing Your Online Reputation 1-4 PM | SPE06 | Rm: 335-336 “Marketing 101 – Kickstart Your Website, Social Media and Blog ” Sunday | November 12, 2017 11:30 - Noon | TECH 10 | Tech Pav ”Add Life to Your Website”
  16. 16. AAO 2017 | Schedule Monday | November 13, 2017 4:30 – 5:30 PM | 475 | 291 “Live Website Analysis: Critique Your Own Website”
  17. 17. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com Randall.V.Wong@gmail.com

This lecture was presented at AAO 2017 (American Academy of Ophthalmology) in New Orleans, Louisiana, USA by Randall Wong. This lecture offers alternatives to a website to improve marketing exposure using podcasts, webinars, video and slide presentations. Video is the fastest growing medium. YouTube is the second largest search engine in the world (2nd to Google). Many patients prefer to learn from video versus a website. Patient education videos require only a computer/Internet camera. Creating a YouTube channel is free and offers exposure to an audience that prefers to learn from video and audio. Podcasts appeal to patients who like to learn from audio. Podcast episodes can be downloaded and played (consumed) whenever and wherever convenient to the listener, e.g. commuting to work. For the practitioner, podcasting can be very inexpensive and offers a great alternative to writing website articles and posts. Webinars may conducted from your home or office. Attendees simply login from any Internet connection to participate in the webinar. Webinar episodes can be recorded and then uploaded to YouTube and embedded on your website to increase exposure. Slideshare.net is a great platform to share Power Point slide decks. Most healthcare providers are well versed with Power Point. Slideshare then allows your patient education presentations to be embedded on your website. If you have questions or concerns, please visit our website or email me. Randall Wong, M.D. www.MedicalMarketingEnterprises.com randall.v.wong@gmail.com https://www.linkedin.com/in/randallvwongmd/

Views

Total views

368

On Slideshare

0

From embeds

0

Number of embeds

206

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×