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A Social Media Primer for Non-Profits

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This slide deck shares the most basic information for nonprofit leaders new to social media. For more tips, visit http://www.thewordfactory.com/category/social-media-2/.

Download the two-page handout: https://ttms.box.com/s/l7h74pxxqmoro9h9asl86re64suesoj1

Published in: Social Media
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A Social Media Primer for Non-Profits

  1. 1. © 2017 Teaching That Makes Sense, Inc. | The Word Factory. All rights reserved.
  2. 2. There's a lot of noise out there.
  3. 3. People love social content that is Relevant Timely Helpful Moving Easy to consume SUCCESSFUL CONTENT • Is as concise as possible • Links to other relevant info • Uses strong photos & videos • Solves problems or provides insight • Is conversational & inviting
  4. 4. OPINION WRITING • Reaches in print & online • Informs media coverage • Is an easy task for your board • Matters to elected officials & policymakers
  5. 5. WEBSITE • Post news, appeals & events • Enable online donations • Share impact & outcomes • Post annual reports, 990s, etc. • Promote social channels BLOGS • Share unique stories • Showcase impact & outcomes • Introduce clients, staff, donors • Offer advice & explain processes • Share photos, videos & slides • Extend reach with guest posts INFOGRAPHICS • Make compiles data accessible • Visualize problems • Show impact and outcomes • Are frequently shared socially • Provide a snapshot of your progress TWITTER • Give quick updates & reminders • Point traffic to longer content • Share visual content • Listen & learn • Post impact & outcomes data points • Use promoted tweets for campaigns
  6. 6. FACEBOOK • Share news, photos & videos • Leverage Facebook Live • Show off impact & outcomes • Attract prospects • Create event pages • Utilize promoted posts for campaigns
  7. 7. LINKEDIN • Make connections • Research prospects & board members • Get referrals & suggestions • Write thought leadership posts • Share impact & outcomes • Form & join groups
  8. 8. YOUTUBE • Show your work in action • Share testimonials & case studies • Record & share special events • Capture the power of search • Leverage nonprofit program
  9. 9. INSTAGRAM • Tell your story in photos & memes • Engage with contests, challenges & takeovers • Crowdsource images • Write detailed captions • Use, tags, hashtags & emojis • Create videos & collages
  10. 10. PINTEREST • Share ideas, impact & outcomes • Post compelling photos • Amplify your other visual content • Curate pins from other orgs • Promote branded merchandise
  11. 11. SNAPCHAT • Share as it happens • Engage a younger audience • Enable donations with SnapCash • Show impact & outcomes with stories • Create geofilters for events
  12. 12. INCREASE VALUE BY • Amplifying posts & pages • Following • Knowing keyword & trends • Recommending & referring • Commenting & guest posting • Tagging & hashtagging
  13. 13. Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49968232@N00 Created with Haiku Deck
  14. 14. 14 margot@thewordfactory.com @word_factory linkedin.com/in/margotlester www.thewordfactory.com
  15. 15. Writing for advocacy worksheet: http://bit.ly/ChamberAdvocacy General writing tips: www.thewordfactory.com/our-blog Writing tips for 10- to 16-year-olds: www.instagram.com/beabetterwriter MORE WRITING TIPS
  16. 16. Buy our book for young writers! bit.ly/buyBABW

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