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© 2017 Teaching That Makes Sense, Inc. | The Word Factory. All rights reserved.

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There's a lot of noise out there.

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People love social content that is
Relevant
Timely
Helpful
Moving
Easy to consume
SUCCESSFUL CONTENT
• Is as concise as possible
• Links to other relevant info
• Uses strong photos & videos
• Solves problems or provides
insight
• Is conversational & inviting

4.
OPINION WRITING
• Reaches in print & online
• Informs media coverage
• Is an easy task for your board
• Matters to elected officials &
policymakers

5.
WEBSITE
• Post news, appeals & events
• Enable online donations
• Share impact & outcomes
• Post annual reports, 990s, etc.
• Promote social channels
BLOGS
• Share unique stories
• Showcase impact & outcomes
• Introduce clients, staff, donors
• Offer advice & explain processes
• Share photos, videos & slides
• Extend reach with guest posts
INFOGRAPHICS
• Make compiles data accessible
• Visualize problems
• Show impact and outcomes
• Are frequently shared socially
• Provide a snapshot of your
progress
TWITTER
• Give quick updates & reminders
• Point traffic to longer content
• Share visual content
• Listen & learn
• Post impact & outcomes data
points
• Use promoted tweets for
campaigns

6.
FACEBOOK
• Share news, photos & videos
• Leverage Facebook Live
• Show off impact & outcomes
• Attract prospects
• Create event pages
• Utilize promoted posts for
campaigns

7.
LINKEDIN
• Make connections
• Research prospects & board
members
• Get referrals & suggestions
• Write thought leadership posts
• Share impact & outcomes
• Form & join groups

8.
YOUTUBE
• Show your work in action
• Share testimonials & case
studies
• Record & share special events
• Capture the power of search
• Leverage nonprofit program

9.
INSTAGRAM
• Tell your story in photos
& memes
• Engage with contests,
challenges & takeovers
• Crowdsource images
• Write detailed captions
• Use, tags, hashtags & emojis
• Create videos & collages

10.
PINTEREST
• Share ideas, impact & outcomes
• Post compelling photos
• Amplify your other visual
content
• Curate pins from other orgs
• Promote branded merchandise

11.
SNAPCHAT
• Share as it happens
• Engage a younger audience
• Enable donations with
SnapCash
• Show impact & outcomes with
stories
• Create geofilters for events

12.
INCREASE VALUE BY
• Amplifying posts & pages
• Following
• Knowing keyword & trends
• Recommending & referring
• Commenting & guest posting
• Tagging & hashtagging

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Photo by Leo Reynolds - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49968232@N00 Created with Haiku Deck

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margot@thewordfactory.com
@word_factory
linkedin.com/in/margotlester
www.thewordfactory.com

15.
Writing for advocacy worksheet:
http://bit.ly/ChamberAdvocacy
General writing tips:
www.thewordfactory.com/our-blog
Writing tips for 10- to 16-year-olds:
www.instagram.com/beabetterwriter
MORE WRITING TIPS

16.
Buy our book for young writers! bit.ly/buyBABW