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SEARCH ENGINE
OPTIMIZATION (SEO)
MADE “EASY”
Randall V. Wong, M.D.
AAO 2016 | Chicago| Tech Pav 09
11:30 – Noon | October ...
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Mark...
Randall Wong, M.D.
• Ophthalmologist (Retina Specialist)
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthc...
“Optimization”
The processes and tactics by which you “maximize” your
ability to be found on the Internet.
The Ease in whi...
Why Optimize?
• Market and Grow Your Practice
• Engage your “next” patient (Pew Research – 80%)
• Attract colleagues
Optimize Yourself
The Number 1 reason to optimize yourself is because
your next patient expects to find you on the Interne...
What is SEO?
• Search Engines compare and rank webpages
• Formulas, or algorithms, decide the rankings
• SEO are the proce...
Optimize 3 Components
Content
Website
“Off Page”
• Most important component of your digital presence
• Website is easiest to optimize.
• Search engines are built to rank w...
Optimizing WEBSITE
• Content
• Title Tag
• Inbound Links
• Perceived authority
• Outbound links
• Download speed
• Analyti...
Mobile Responsive and Download
• Optimized for various screens?
• Mobile responsive sites are now part of SEO algorithm
• ...
Web Design - BTW
• Web Design
• Flash
• Graphic
• Images
• Video
• Web Design has no value to SERP with the exception
of m...
Optimizing Your Content
• The 3 Rs of Optimized Content
• Relevant
• Refreshed
• Routinely
• …..all search engines have co...
Optimization Programs
• Scribe – subscription based, scribecontent.com
• Wordpress
• Drupal
• Word
• Yoast - yoast.com
• W...
Off Page SEO
• Links TO your website
• Inbound links – great for rankings
• Links from related sites
“Off-Page” SEO
• Social
• Facebook
• Google Plus
• Yelp
• Angie’s List
• Linked In?
• Twitter?
• Review (aggregators)
• He...
Off-Page SEO | Review Sites
• Aggregator
• Claim
• NAP – must be the same
• Link URL
• Improve inbound links - improve we...
Local Search – Off Page SEO
• How to get your “pin”
• Aggregators
• SEO Website
• Google + (business)
• Reviews
What is Local Search?
AAO 2016 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology
Pavilion
Saturday | Oc...
AAO 2016 | Schedule
Monday | November 17, 2016
11:30 – Noon | TECH 15 | Tech Pav
Dominate Local Search and Monitor Your On...
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
Randall.V.Wong@gmail.com
To Your Success!
Search Engine Optimization (SEO) Made "Easy"
Search Engine Optimization (SEO) Made "Easy"
Search Engine Optimization (SEO) Made "Easy"
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Search Engine Optimization (SEO) Made "Easy"

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Presented at the AAO 2016 in Chicago Illinois.
These are the basic concepts to understanding "optimization" or what is meant by "SEO." Unfortunately there are too many SEO experts out there that add confusion to a very complicated subject.

SEO is easy if you understand that there are only 3 areas of your web presence which require optimization.

Here's my email: randall.v.wong@gmail.com

Published in: Health & Medicine
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Search Engine Optimization (SEO) Made "Easy"

  1. 1. SEARCH ENGINE OPTIMIZATION (SEO) MADE “EASY” Randall V. Wong, M.D. AAO 2016 | Chicago| Tech Pav 09 11:30 – Noon | October 16
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  3. 3. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • Father of Five (Combined) • Duncan Donuts Coffee • Tennis not Golf
  4. 4. “Optimization” The processes and tactics by which you “maximize” your ability to be found on the Internet. The Ease in which you can be found. Making it easy for your next patient to Find you.
  5. 5. Why Optimize? • Market and Grow Your Practice • Engage your “next” patient (Pew Research – 80%) • Attract colleagues
  6. 6. Optimize Yourself The Number 1 reason to optimize yourself is because your next patient expects to find you on the Internet.
  7. 7. What is SEO? • Search Engines compare and rank webpages • Formulas, or algorithms, decide the rankings • SEO are the processes and tactics used to comply with these requirements to maximize or optimize your chances of ranking well.
  8. 8. Optimize 3 Components Content Website “Off Page”
  9. 9. • Most important component of your digital presence • Website is easiest to optimize. • Search engines are built to rank websites? • Your website is your best opportunity to rank well in search results. Optimize Website First
  10. 10. Optimizing WEBSITE • Content • Title Tag • Inbound Links • Perceived authority • Outbound links • Download speed • Analytics, Sitemap • Age of Domain • Keyword Tool • Social Media • Mobile Responsive
  11. 11. Mobile Responsive and Download • Optimized for various screens? • Mobile responsive sites are now part of SEO algorithm • User Experience • Download speed • Slow sites won’t rank well
  12. 12. Web Design - BTW • Web Design • Flash • Graphic • Images • Video • Web Design has no value to SERP with the exception of mobile responsiveness.
  13. 13. Optimizing Your Content • The 3 Rs of Optimized Content • Relevant • Refreshed • Routinely • …..all search engines have content as a primary variable.
  14. 14. Optimization Programs • Scribe – subscription based, scribecontent.com • Wordpress • Drupal • Word • Yoast - yoast.com • Wordpress and Drupal • Free and Paid • All in One SEO Pack – semperplugins.com • Wordpress Plug • Free and Paid The bulk of SEO is to optimize your content. Learning to optimize your content without tools like these will be confusing and depressing.
  15. 15. Off Page SEO • Links TO your website • Inbound links – great for rankings • Links from related sites
  16. 16. “Off-Page” SEO • Social • Facebook • Google Plus • Yelp • Angie’s List • Linked In? • Twitter? • Review (aggregators) • Healthgrades • RateMDs • Vitals, etc.
  17. 17. Off-Page SEO | Review Sites • Aggregator • Claim • NAP – must be the same • Link URL • Improve inbound links - improve website rankings • Improve Local Search
  18. 18. Local Search – Off Page SEO • How to get your “pin” • Aggregators • SEO Website • Google + (business) • Reviews
  19. 19. What is Local Search?
  20. 20. AAO 2016 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | October 15, 2016 9:30 – 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website 1-4 PM | SPE09 | Rm: N427A “Use Blogging and Social Networking to Super Charge Website” Sunday | October 16, 2016
  21. 21. AAO 2016 | Schedule Monday | November 17, 2016 11:30 – Noon | TECH 15 | Tech Pav Dominate Local Search and Monitor Your Online Reputation Tuesday | November 18, 2016
  22. 22. Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com Randall.V.Wong@gmail.com To Your Success!

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