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Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015

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Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015

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This was presented at the American Academy of Ophthalmology, Tech Pav in Las Vegas 2015 by Randall Wong, M.D.

Optimizing your web presence includes optimization of your website, blogs, videos and accounts on local business aggregators such as Yelp, Google+, Angie's List, Healthgrades, Facebook, etc.

Optimizing your web presence really means allowing you and your medical practice to be easily found on the Internet.

It all starts with the search engines such as Bing, Yahoo and Google.

Please email me with questions.

Randall Wong, M.D.
Medical Marketing Enterprises, LLC
randall.v.wong@gmail.com

This was presented at the American Academy of Ophthalmology, Tech Pav in Las Vegas 2015 by Randall Wong, M.D.

Optimizing your web presence includes optimization of your website, blogs, videos and accounts on local business aggregators such as Yelp, Google+, Angie's List, Healthgrades, Facebook, etc.

Optimizing your web presence really means allowing you and your medical practice to be easily found on the Internet.

It all starts with the search engines such as Bing, Yahoo and Google.

Please email me with questions.

Randall Wong, M.D.
Medical Marketing Enterprises, LLC
randall.v.wong@gmail.com

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Optimizing Your Web Presence on the Internet | Randall Wong M.D. | AAO 2015

  1. 1. OPTIMIZING YOUR WEB PRESENCE | TECH O1 Randall V. Wong, M.D. AAO 2015 | Las Vegas | Tech Pav 9:30 -10:30 AM | November 14
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC
  3. 3. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Website Rankings • SEO and Social Media • Reputation • Father of Five (Combined) • Duncan Donuts Coffee • Tennis not Golf
  4. 4. “Optimization” The processes and tactics by which you “maximize” your ability to be found on the Internet Making it easy for the Search Engines to Find you.
  5. 5. Why Optimize?
  6. 6. Optimize Yourself Because • Market and Grow Your Practice • Engage your “next” patient (Pew Research – 80%) • Attract colleagues
  7. 7. Optimize What? Website Social Media (?) Blogs Videos Aggregators Yelp Google+ Angie’s List Healthgrades FaceBook
  8. 8. • Most important component of your digital presence • Website is easiest to optimize. • Search engines are built to rank websites? • Your website is your best opportunity to rank well in search results. Optimize Website First
  9. 9. Optimizing Your Website • SEO • Content Marketing • Links • Mobile Responsive • Increase Your Web Rankings (SERP)
  10. 10. What is SEO • Search Engine Optimization (SEO) • The process of translating the content of your web page to a format easily understood by search engines (Google, Bing, Yahoo) • SEO only applies to websites with content. • SEO only applies to content marketing. • SEO is fundamental to anyone marketing a service or sales. • Optimization allows your webpage to get ranked so it may serve as a marketing tool!
  11. 11. What Gets Optimized Primary • On-Page Sources • Website • Content (articles, posts, pages) Secondary • Off-Page Sources • Aggregator • Facebook • Yelp • Angie’s List • Healthgrades • Social Media • Links (backlinks)
  12. 12. Factors Increasing SEO • Content • Title Tag • Inbound Links • Perceived authority • Outbound links • Download speed • Analytics, Sitemap • Age of Domain • Keyword Tool • Social Media • Mobile Responsive
  13. 13. Web Design - BTW • Web Design • Flash • Graphic • Images • Video • Web Design has no value to SERP with the exception of mobile responsiveness.
  14. 14. SEO • SEO relates to Content Marketing • Content Marketing is the Only way to achieve Rankings • Rankings Allows Marketing • Relationships • Growing Your Practice
  15. 15. Content • SEO also applies to the content of your website • Content is the most important component of your site that must be optimized. • Content is the basis upon which websites are compared.
  16. 16. 3 Rs of Great Copywrite • Relevant • Refreshed • Routinely • Google (Bing, Yahoo) have separate algorithms for ranking webpages (SEO algorithm). • …..all have relevance as a primary variable.
  17. 17. Relevant to Whom? • Consumer • Your next patient
  18. 18. What to Write About? • Answers to health related questions • Explanations given routinely • E.g. “Causes of Red Eye” • Don’t make treatment recommendations • Observe HIPAA • Editorial and Opinion are most valuable!
  19. 19. Optimization Programs • Scribe – subscription based, scribecontent.com • Wordpress • Drupal • Word • Yoast - yoast.com • Wordpress and Drupal • Free and Paid • All in One SEO Pack – semperplugins.com • Wordpress Plug • Free and Paid The bulk of SEO is to optimize your content. Learning to optimize your content without tools like these will be confusing and depressing.
  20. 20. Factors Increasing SEO • Content • Title Tag • Inbound Links • Perceived authority • Outbound links • Download speed • Analytics, Sitemap • Age of Domain • Keyword Tool • Social Media • Mobile Responsive
  21. 21. Mobile Responsive and Download • Optimized for various screens? • Mobile responsive sites are now part of SEO algorithm • User Experience • Download speed • Slow sites won’t rank well
  22. 22. AAO 2015 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | November 14, 2015 9:30 – 10:30 AM | Tech Pav (TECH01) “Optimizing Your Office Web Presence” 1-4 PM | SPE07 Use Blogging and Social Networking to Super Charge Website” Sunday | November 15, 2015 9:30 – 10:30 AM | Tech Pav (TECH08) “Managing Your Online Reputation” 2:30 PM – 3:00 PM | Tech Pav (TECH13) “Help! My Patients Can’t Find Me” 3:15 PM -4:15 PM | AAOE 256 “Live Website Analysis: Critique Your Own Website”
  23. 23. Schedule Cont’d Monday | November 16, 2015 10:45 AM – 11:15 AM | Tech Pav (TECH16) “A Crash Course in SEO” Tuesday | November 17, 2015 12:45 PM – 3:00 PM | AAOE 652 “Essential Search Engine Optimization Tools for Your Website”
  24. 24. Thank You and To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com Randall.V.Wong@gmail.com

Editor's Notes

  • Welcome!

    If you have questions about this course, please feel free to email me.

    rwong@medicalmarketingenterprises.com
  • Medical Marketing Enterprises, LLC was started to teach medical professionals the importance and techniques of website marketing for their medical practices.

    I am a retina specialist practicing in Fairfax, Virginia.

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  • SEO is the process of translating your website’s text, or content, into meaningful data understood by the search engines. It allows you to convey the proper information to the search engines so your pages may outrank your competitors. Your website, with proper optimization can become your best marketing tool with the best ROI!
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  • Your website can implement all the right tools and contain all the right element for proper optimization. Your content is, however, the most important element to getting your site ranked!
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  • More sites on the web are now viewed using mobile devices. Your site must be mobile responsive. Your present website can be become mobile ready for free or by purchasing an inexpensive plugin.

    What happens when you can’t download a webpage or file? Same is true for your readers. If your site takes forever to download….you’ll lose traffic. Google understands this and so do most of the hosting companies. This does not mean you need to spend a lot of money on your hosting account. In most cases, you won’t have to spend anything extra!

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