The Word Factory - B2B & B2C content marketing, brand journalism and consulting
Personal Information
Organization / Workplace
The Word Factory - B2B & B2C content marketing, brand journalism and consultingLocation
Raleigh-Durham, North Carolina Area United StatesOccupation
Content marketing & brand journalism consultant & producer, freelance journalist, writing coach, national speakerIndustry
Advertising / Marketing / PR
Website
www.thewordfactory.comAbout
I help folks like you at B2B and B2C brands tell stronger stories with less pesky friction, faster production times and more internal and audience satisfaction. Here's how: Quality Improvement & Operational Efficiency • Design/improve workflows for content creation and newsroom/department operations • Create quality standards and content supply chains • Develop processes to work more effectively with freelancers and contractors • Produce models and quality criteria for content-heavy organizations Brand Journalism & Content Marketing • Develop brand journalism and content marketing programs and content • Refresh, resurface and repurpose (atomize) existing and evergreen content