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#585 Essential SEO Tools for Your Website


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This was presented at the American Academy of Ophthalmology meeting by Randall Wong, M.D.

These are the fundamental components every website should have to maximize their search engine optimization.

Search engine optimization, or SEO, is the technique of translating the text files, or content, of your website into meaningful words and phrases so the search engines can understand your content.

SEO takes your content and tells the search engines how and what to rank your webpage.

There are many variables or components of SEO. Here are my favorite ways to maximize my SEO.


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#585 Essential SEO Tools for Your Website

  1. 1. Essential SEO Tools for Your Website Randall V. Wong, M.D. Medical Marketing Enterprises, LLC AAO: 2012 Course #585
  2. 2. Financial Disclosure I have the following financial interests or relationships to disclose:  Co-Founder:  Medical Marketing Enterprises, LLC
  3. 3. What is Optimization? Search Engine Optimization (SEO) The process of translating the content of your web page to a format easily understood by search engines (Google, Bing, Yahoo) SEO only applies to websites with content. SEO only applies to content marketing. SEO is fundamental to anyone marketing a service or sales. Optimization allows your webpage to get ranked so it may serve as a marketing tool!
  4. 4. Tools for Optimization Gmail Account  Sitemap & Title  Analytics   Webmasters Tools  Feedburner  Robots.txt  Adwords  Length of Ownership  Adsense  Download Social Pages  Mobile Content Optimizer
  5. 5. Analytics Demographic information Learn what your readers like Expected Absence has negative impact on SEO
  6. 6. Webmasters Tools Google Product Submit website/sitemap to Google Ensures valid internal links Check for internal errors
  7. 7. Adwords Short Click Through Ads “Keyword Tool”
  8. 8. Adsense Little SEO use
  9. 9. Social Media Pages Facebook Google Plus (aka Google Places)
  10. 10. Title <tag> Website of Randall V. Wong, M.D. Vs. Board Certified Ophthalmologist, Fairfax
  11. 11. Sitemap Must Have “Table of Contents” List of pages in your website Ensures reading and indexing Negative Impact on SEO if absent
  12. 12. List your site on the Open Directory
  13. 13. Robots.txt This is a listing of pages that need not be indexed Tells bots what not to read Expected
  14. 14. Domain Ownership Recommend 5-7 years Websites less than a year or owned for less than a year are not trusted “Trusted” sites rank well
  15. 15. Mobile Friendly and Download Optimized for mobile Mobile responsive sites Download speed Slow sites won’t rank well
  16. 16. Content SEO also applies to the content of your website Content is the most important component of your site that must be optimized Content is king! Content optimization programs
  17. 17. Factors Increasing SEO Content  Perceived authority Title Tag  Outbound links Inbound Links  Download speed  Analytics, Sitemap  Age of Domain  Keyword Tool  Social Media Pages
  18. 18. SEO SEO relates to Content Marketing Content Marketing is the Only way to achieve Rankings Rankings Allows Marketing Relationships Growing Your Practice
  19. 19. See You on the Web! January 15, 2013 Webinar Update/Refresh AAO 2102
  20. 20. Thank YouandTo Your Success!Randall V. Wong, M.D.Amy Wong, Esq.Medical Marketing Enterprises, LLC7726 Bradley Blvd.Bethesda MD