1. Essential SEO Tools for
Your Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO: 2012
Course #585

2. Financial Disclosure
 I have the following financial interests or relationships to disclose:
 Co-Founder:
 Medical Marketing Enterprises, LLC

3. What is Optimization?
 Search Engine Optimization (SEO)
 The process of translating the content of your web page to a format easily
understood by search engines (Google, Bing, Yahoo)
 SEO only applies to websites with content.
 SEO only applies to content marketing.
 SEO is fundamental to anyone marketing a service or sales.
 Optimization allows your webpage to get ranked so it may serve as a
marketing tool!

7. Tools for Optimization
 Gmail Account  Sitemap & Title
 Analytics
 DMOZ.org
 Webmasters Tools
 Feedburner  Robots.txt
 Adwords  Length of Ownership
 Adsense
 Download
 Social Pages
 Mobile
 Content Optimizer

8. Analytics
 Demographic information
 Learn what your readers like
 Expected
 Absence has negative impact on SEO

9. Webmasters Tools
 Google Product
 Submit website/sitemap to Google
 Ensures valid internal links
 Check for internal errors

10. Adwords
 Short Click Through Ads
 “Keyword Tool”

11. Adsense
 Little SEO use

12. Social Media Pages
 Facebook
 Google Plus (aka Google Places)

13. Title <tag>
Website of Randall V. Wong, M.D.
Vs.
Board Certified Ophthalmologist, Fairfax

14. Sitemap
 Must Have
 “Table of Contents”
 List of pages in your website
 Ensures reading and indexing
 Negative Impact on SEO if absent

15. DMOZ.org
 List your site on the Open Directory

16. Robots.txt
 This is a listing of pages that need not be indexed
 Tells bots what not to read
 Expected

17. Domain Ownership
 Recommend 5-7 years
 Websites less than a year or owned for less than a year are not trusted
 “Trusted” sites rank well

18. Mobile Friendly and Download
 Optimized for mobile
 Mobile responsive sites
 Download speed
 Slow sites won’t rank well

19. Content
 SEO also applies to the content of your website
 Content is the most important component of your site that must be
optimized
 Content is king!
 Content optimization programs

20. Factors Increasing SEO
 Content  Perceived authority
 Title Tag  Outbound links
 Inbound Links  Download speed
 Analytics, Sitemap
 Age of Domain
 Keyword Tool
 Social Media Pages

21. SEO
 SEO relates to Content Marketing
 Content Marketing is the Only way to achieve Rankings
 Rankings Allows Marketing
 Relationships
 Growing Your Practice

22. See You on the Web!
 January 15, 2013
 Webinar
 Update/Refresh AAO 2102

23. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Amy Wong, Esq.
Medical Marketing Enterprises, LLC
7726 Bradley Blvd.
Bethesda MD 20817
240.230.7353
RWong@MedicalMarketingEnterprises.com
Amy@MedicalMarketingEnterprises.com