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DOMINATE LOCAL SEARCH
MONITOR ONLINE REPUTATION
Managing Your Online Reputation
AAO 2016, Tech 15
Randall Wong, M.D.
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Mark...
Randall Wong, M.D.
• Ophthalmologist (Retina Specialist)
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthc...
“Two Birds…One Throw”
Managing Your Online Reputation
Monitor the Internet –
automated process
Looking for both positive
and negative comments
o...
Local Search
Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”
What is Online Reputation?
• Whatever people are saying about you on the Internet
• Review sites
• Bulletin Boards
• Chat ...
Why Respond?
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.
Where to Look for Reviews
• On Page (you own)
• Off Page Reviews
Off-Page Sources
Review Sites
Local Directories
Business “Aggregators”
BBB
Consumer Reports
Washington Checkbook
Chat Room...
On-Page Reviews
Testimonials/Comments left on your website
Facebook?
LinkedIn
Platforms you Own and Control
Ability to Edi...
Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Inte...
Angie’s List
Subscription Based
Not indexed
Set up Free Account
Receive email to your inbox
Yelp?
Free
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership
Monitor
Google Alert
Email from non-indexed sites
Google Plus
Your Website
Social Media
Monitoring the entire online reput...
What is Local Search?
Board Certified Ophthalmologist
vs.
Board Certified Ophthalmologist 60611
Off-Page | Aggregators | Directories
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy...
Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website
Improve Local SEO and Search
AAO 2016 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | Oc...
AAO 2016 | Schedule
Monday | November 17, 2016
11:30 – Noon | TECH 15 | Tech Pav
Dominate Local Search and Monitor Your On...
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
Randall.V.Wong@gmail.com
Dominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation Simultaeously
Dominate Local Search and Monitor Online Reputation Simultaeously
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Dominate Local Search and Monitor Online Reputation Simultaeously Slide 1 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 2 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 3 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 4 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 5 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 6 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 7 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 8 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 9 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 10 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 11 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 12 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 13 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 14 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 15 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 16 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 17 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 18 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 19 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 20 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 21 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 22 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 23 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 24 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 25 Dominate Local Search and Monitor Online Reputation Simultaeously Slide 26
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This slide deck was presented at AAO 2016.

You can easily monitor your online reputation and dominate local search at the same time. The review sites which harbor your online reputation also influence your local SEO or local search.

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Dominate Local Search and Monitor Online Reputation Simultaeously

  1. 1. DOMINATE LOCAL SEARCH MONITOR ONLINE REPUTATION Managing Your Online Reputation AAO 2016, Tech 15 Randall Wong, M.D.
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  3. 3. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • Reputation Management
  4. 4. “Two Birds…One Throw”
  5. 5. Managing Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond
  6. 6. Local Search
  7. 7. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
  8. 8. What is Online Reputation? • Whatever people are saying about you on the Internet • Review sites • Bulletin Boards • Chat Rooms • Websites • Social Media
  9. 9. Why Respond? Acknowledge Engage Transparency The act of “responding” shows that you are interested and ...you care.
  10. 10. Where to Look for Reviews • On Page (you own) • Off Page Reviews
  11. 11. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
  12. 12. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.
  13. 13. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
  14. 14. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
  15. 15. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
  16. 16. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!
  17. 17. What is Local Search? Board Certified Ophthalmologist vs. Board Certified Ophthalmologist 60611
  18. 18. Off-Page | Aggregators | Directories Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
  19. 19. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
  20. 20. Improve Local SEO and Search
  21. 21. AAO 2016 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | October 15, 2016 9:30 – 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website 1-4 PM | SPE09 | Rm: N427A “Use Blogging and Social Networking to Super Charge Website” Sunday | October 16, 2016 11:30 - Noon | TECH 09 | Tech Pav ”Search Engine Optimization Made Easy
  22. 22. AAO 2016 | Schedule Monday | November 17, 2016 11:30 – Noon | TECH 15 | Tech Pav Dominate Local Search and Monitor Your Online Reputation Tuesday | November 18, 2016 9-10 AM| 672 | Rm: S504BC “Live Website Analysis: Critique Your Own Website”
  23. 23. To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com Randall.V.Wong@gmail.com
  • PhalkunMey

    Sep. 8, 2017

This slide deck was presented at AAO 2016. You can easily monitor your online reputation and dominate local search at the same time. The review sites which harbor your online reputation also influence your local SEO or local search.

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