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DOMINATE LOCAL SEARCH
MONITOR ONLINE REPUTATION
Managing Your Online Reputation
AAO 2016, Tech 15
Randall Wong, M.D.
Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• RussandRandy.com
Randall Wong, M.D.
• Ophthalmologist (Retina Specialist)
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• Reputation Management
“Two Birds…One Throw”
Managing Your Online Reputation
Monitor the Internet –
automated process
Looking for both positive
and negative comments
or reviews.
How to Respond
Local Search
Online Reputation
“With or without a
website or social
media, every
business has an
online reputation to
maintain.”
What is Online Reputation?
• Whatever people are saying about you on the Internet
• Review sites
• Bulletin Boards
• Chat Rooms
• Websites
• Social Media
Why Respond?
Acknowledge
Engage
Transparency
The act of “responding”
shows that you are
interested and ...you
care.
Where to Look for Reviews
• On Page (you own)
• Off Page Reviews
Off-Page Sources
Review Sites
Local Directories
Business “Aggregators”
BBB
Consumer Reports
Washington Checkbook
Chat Rooms
Bulletin Boards
On-Page Reviews
Testimonials/Comments left on your website
Facebook?
LinkedIn
Platforms you Own and Control
Ability to Edit or Delete all comments.
Google Alert | Automate Monitoring
www.Google.Com/Alerts
Google emails (the “alert”) anytime
you are mentioned on the Internet.
Includes most sites which are indexed.
Google Plus Account (accrues all reviews in one place)
Angie’s List
What About Yelp?
Angie’s List
Subscription Based
Not indexed
Set up Free Account
Receive email to your inbox
Yelp?
Free
Emails you when comment is left
Often indexed by Google
Business may “upgrade” membership
Monitor
Google Alert
Email from non-indexed sites
Google Plus
Your Website
Social Media
Monitoring the entire online reputation can be done
automatically!
What is Local Search?
Board Certified Ophthalmologist
vs.
Board Certified Ophthalmologist 60611
Off-Page | Aggregators | Directories
Bing Local
Best of the Web
Citysearch
DexKnows
FourSquare
Google +
Insider Pages
Judy’s Book
Kudzu
Manta
Merchant Circle
Super Pages
Yahoo! Local
Yellow Bot
Yellowee
Yellow Pages
Yelp
Healthgrade
s
Vitals
Rate MDS
Doctorbase
WebMD
Docshop
Local.AARP
Mapquest
Realself
LocalMed
Local Search = Off-Page
• Claim your accounts
• NAP
• Link to Your Website
Improve Local SEO and Search
AAO 2016 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | October 15, 2016
9:30 – 10:30 AM | TECH 01 | Tech Pav
Developing Effective Content for Your Website
1-4 PM | SPE09 | Rm: N427A
“Use Blogging and Social Networking to Super Charge Website”
Sunday | October 16, 2016
11:30 - Noon | TECH 09 | Tech Pav
”Search Engine Optimization Made Easy
AAO 2016 | Schedule
Monday | November 17, 2016
11:30 – Noon | TECH 15 | Tech Pav
Dominate Local Search and Monitor Your Online Reputation
Tuesday | November 18, 2016
9-10 AM| 672 | Rm: S504BC
“Live Website Analysis: Critique Your Own Website”
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
Randall.V.Wong@gmail.com

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Dominate Local Search and Monitor Online Reputation Simultaeously

  • 1. DOMINATE LOCAL SEARCH MONITOR ONLINE REPUTATION Managing Your Online Reputation AAO 2016, Tech 15 Randall Wong, M.D.
  • 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC • RussandRandy.com
  • 3. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • Reputation Management
  • 5. Managing Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond
  • 7. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
  • 8. What is Online Reputation? • Whatever people are saying about you on the Internet • Review sites • Bulletin Boards • Chat Rooms • Websites • Social Media
  • 9. Why Respond? Acknowledge Engage Transparency The act of “responding” shows that you are interested and ...you care.
  • 10. Where to Look for Reviews • On Page (you own) • Off Page Reviews
  • 11. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
  • 12. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.
  • 13. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
  • 14.
  • 15. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
  • 16. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
  • 17. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!
  • 18. What is Local Search? Board Certified Ophthalmologist vs. Board Certified Ophthalmologist 60611
  • 19.
  • 20.
  • 21. Off-Page | Aggregators | Directories Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
  • 22. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
  • 23. Improve Local SEO and Search
  • 24. AAO 2016 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | October 15, 2016 9:30 – 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website 1-4 PM | SPE09 | Rm: N427A “Use Blogging and Social Networking to Super Charge Website” Sunday | October 16, 2016 11:30 - Noon | TECH 09 | Tech Pav ”Search Engine Optimization Made Easy
  • 25. AAO 2016 | Schedule Monday | November 17, 2016 11:30 – Noon | TECH 15 | Tech Pav Dominate Local Search and Monitor Your Online Reputation Tuesday | November 18, 2016 9-10 AM| 672 | Rm: S504BC “Live Website Analysis: Critique Your Own Website”
  • 26. To Your Success! Randall V. Wong, M.D. www.MedicalMarketingEnterprises.com www.RussandRandy.com Randall.V.Wong@gmail.com

Editor's Notes

  1. Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing. I am a retina specialist practicing in Fairfax, Virginia.
  2. One of the pearls of monitoring your online reputation is that you can also improve your local search results, that is, the same sites which hold your online reputation heavily influence your local search results.
  3. 3 easy steps to control your online reputation; Monitor Look for both negative and positive comments You must respond to both negative and positive comments