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Dominate Local Search and Monitor Online Reputation Simultaeously


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This slide deck was presented at AAO 2016.

You can easily monitor your online reputation and dominate local search at the same time. The review sites which harbor your online reputation also influence your local SEO or local search.

Published in: Internet
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Dominate Local Search and Monitor Online Reputation Simultaeously

  1. 1. DOMINATE LOCAL SEARCH MONITOR ONLINE REPUTATION Managing Your Online Reputation AAO 2016, Tech 15 Randall Wong, M.D.
  2. 2. Financial Disclosure • I have the following financial interests or relationships to disclose: • Co-Founder: • Medical Marketing Enterprises, LLC •
  3. 3. Randall Wong, M.D. • Ophthalmologist (Retina Specialist) • Online Marketing • Medical Marketing Enterprises, LLC • Healthcare & Medical Internet Marketing • Reputation Management
  4. 4. “Two Birds…One Throw”
  5. 5. Managing Your Online Reputation Monitor the Internet – automated process Looking for both positive and negative comments or reviews. How to Respond
  6. 6. Local Search
  7. 7. Online Reputation “With or without a website or social media, every business has an online reputation to maintain.”
  8. 8. What is Online Reputation? • Whatever people are saying about you on the Internet • Review sites • Bulletin Boards • Chat Rooms • Websites • Social Media
  9. 9. Why Respond? Acknowledge Engage Transparency The act of “responding” shows that you are interested and care.
  10. 10. Where to Look for Reviews • On Page (you own) • Off Page Reviews
  11. 11. Off-Page Sources Review Sites Local Directories Business “Aggregators” BBB Consumer Reports Washington Checkbook Chat Rooms Bulletin Boards
  12. 12. On-Page Reviews Testimonials/Comments left on your website Facebook? LinkedIn Platforms you Own and Control Ability to Edit or Delete all comments.
  13. 13. Google Alert | Automate Monitoring www.Google.Com/Alerts Google emails (the “alert”) anytime you are mentioned on the Internet. Includes most sites which are indexed. Google Plus Account (accrues all reviews in one place) Angie’s List What About Yelp?
  14. 14. Angie’s List Subscription Based Not indexed Set up Free Account Receive email to your inbox
  15. 15. Yelp? Free Emails you when comment is left Often indexed by Google Business may “upgrade” membership
  16. 16. Monitor Google Alert Email from non-indexed sites Google Plus Your Website Social Media Monitoring the entire online reputation can be done automatically!
  17. 17. What is Local Search? Board Certified Ophthalmologist vs. Board Certified Ophthalmologist 60611
  18. 18. Off-Page | Aggregators | Directories Bing Local Best of the Web Citysearch DexKnows FourSquare Google + Insider Pages Judy’s Book Kudzu Manta Merchant Circle Super Pages Yahoo! Local Yellow Bot Yellowee Yellow Pages Yelp Healthgrade s Vitals Rate MDS Doctorbase WebMD Docshop Local.AARP Mapquest Realself LocalMed
  19. 19. Local Search = Off-Page • Claim your accounts • NAP • Link to Your Website
  20. 20. Improve Local SEO and Search
  21. 21. AAO 2016 | My Schedule I’ll be teaching several courses and will also be speaking at the Technology Pavilion Saturday | October 15, 2016 9:30 – 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website 1-4 PM | SPE09 | Rm: N427A “Use Blogging and Social Networking to Super Charge Website” Sunday | October 16, 2016 11:30 - Noon | TECH 09 | Tech Pav ”Search Engine Optimization Made Easy
  22. 22. AAO 2016 | Schedule Monday | November 17, 2016 11:30 – Noon | TECH 15 | Tech Pav Dominate Local Search and Monitor Your Online Reputation Tuesday | November 18, 2016 9-10 AM| 672 | Rm: S504BC “Live Website Analysis: Critique Your Own Website”
  23. 23. To Your Success! Randall V. Wong, M.D.