3 Internet Marketing Strategies Every Law Firm Should Be Using Presented by: David Mink Co-Founder of Dream Systems Media
Introducing David Mink David Mink has been at the forefront of web development for years. David received his Bachelor's degree from Brigham Young University in Marketing. He then went on to receive his Juris Doctorate at the University of Alabama, where he concentrated his studies on business, intellectual property, and Internet law. David has personally provided Internet consulting services for over one thousand businesses in the past several years. He has also developed eCommerce training curriculum for a number of business learning companies. David enjoys group trainings and has presented Internet Marketing and Internet Law seminars at several Universities and corporations across the USA. David is the Chief Legal Officer for Dream Systems Media, and is a licensed attorney in the state of Utah.
Your homepage should feature at least 300+ words of text
The text should reinforce the title tag
Write for people, but be cognizant of search engines
Site Maps Example of an html sitemap - http://www.ns-law.com/SpecialPages/Site-map.aspx Instructions for creating an xml sitemap - http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184
Debra Mastaler: What can I do to create content for my site so I turn up for all the blended searches? Video, image, shopping, local, etc. What can I do to make my site show up in each of those "one boxes’?
Vince Blackham: It's about controlling more than just regular SERPs. You need to consider the images/youtube/and local that could show as a result. It is all about the blended result instead of just the regular SERPs these days!
Determine your goals…traffic, education, networking…
One you should be using:
Twitter… a quick overview
Twitter, Tweets and Tweeps... Oh My! Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers or Tweeps. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.