Successfully reported this slideshow.

Blogs And Social Networking Strategies In Today’S Market


Published on

Published in: Real Estate, Technology
  • Be the first to comment

  • Be the first to like this

Blogs And Social Networking Strategies In Today’S Market

  1. 1. Blog Strategies in Today’s Market + An Introduction to Social Networking Tuesday, September 1, 2009 Stirling Sotheby’s International Realty All Agents Meeting
  2. 2. Jessica Lafortune, WordWorks Professional Copywriting Services <ul><li>Independent Contractor for Google, Inc. </li></ul><ul><li>Freelance Copywriter </li></ul><ul><li> </li></ul><ul><li>-Stirling Sotheby’s International Realty </li></ul><ul><li>-Worldwide Auction Services </li></ul><ul><li>-Orlando Legal Copies, Inc. </li></ul>
  3. 3. What is a blog? <ul><li>‘ Blog’ is a nickname for weblog, a web site containing an online personal journal with reflections, comments, and often hyperlinks provided by the writer. </li></ul><ul><li>Blogs started in 1999, but since then the blogosphere has grown exponentially. </li></ul><ul><li>Blogging is increasingly used by professionals, non-profit organizations, newspapers, magazines, artists, and others to broaden exposure on the World Wide Web. </li></ul>
  4. 4. Why do real estate agents need to know about blogs? <ul><li>Because you can’t afford not to …not if you want to stay current and competitive. </li></ul><ul><li>A blog is a simple, affordable way to advertise. </li></ul><ul><li>Maintain an online presence with clients and potential clients. </li></ul><ul><li>Advanced computer code is not required. </li></ul><ul><li>Share knowledge of market trends and breaking industry news at the click of a button. </li></ul>
  5. 5. What is Search Engine Optimization (SEO)? <ul><li>SEO is the art of using key words to attract attention to a web page. SEO </li></ul><ul><ul><li>anticipates key words that potential clients will type into a search engine (Google, Yahoo, etc.); </li></ul></ul><ul><ul><li>strategically places those key words in online content; and </li></ul></ul><ul><ul><li>increases the likelihood of being listed in the results of a search query, thereby increasing internet traffic. </li></ul></ul>
  6. 6. Blogging Ideas for Real Estate Agents <ul><li>Use existing community resources to promote neighborhoods: </li></ul><ul><ul><li>weekly/monthly events on community/subdivision calendar </li></ul></ul><ul><ul><li>city calendar events (movie nights, concerts, farmers markets, city council meetings/issues that affect home owners, etc.) </li></ul></ul><ul><ul><li>school district news (test scores, new schools, etc.) </li></ul></ul><ul><ul><li>Winter Park/Lake Mary/Lake Eola arts festivals, holiday parades </li></ul></ul><ul><ul><li>local charity events or fund drives, including funds donated by agent/broker </li></ul></ul><ul><ul><li>demographic stats from (A-schools, low crime, proximity to interstate/toll road or downtown, parks, shopping, etc.) </li></ul></ul><ul><ul><li>recent home sales/comps </li></ul></ul>
  7. 7. More Blogging Ideas <ul><li>Use current events/news feeds to write short informational pieces of interest to clients, such as: </li></ul><ul><ul><li>trends in investing (short sales, auctions, foreclosures, etc.) </li></ul></ul><ul><ul><li>government programs (tax credits) </li></ul></ul><ul><ul><li>fun facts from continuing education classes, new certifications </li></ul></ul><ul><ul><li>interviews with satisfied clients and investors </li></ul></ul><ul><ul><li>bragging about your broker (awards, new offices, etc.) </li></ul></ul><ul><ul><li>National Association of Realtors (NAR) statistics relevant to FL </li></ul></ul><ul><ul><li>Orlando Realtor Association statistics </li></ul></ul><ul><ul><li>government indices/reports (housing starts, etc.) </li></ul></ul><ul><ul><li>interest rate trends </li></ul></ul><ul><ul><li>financing options (15 vs. 30 yr loans, renting vs buying) </li></ul></ul><ul><ul><li>local builder/developer pieces </li></ul></ul>
  8. 8. Still More Blogging Ideas <ul><li>Write short, objective blog articles about topics relevant to buyers: </li></ul><ul><ul><li>How to choose a moving company </li></ul></ul><ul><ul><li>What to look for in a mortgage broker </li></ul></ul><ul><ul><li>How to choose a home inspector </li></ul></ul><ul><ul><li>What is a house with ‘bad bones?’ </li></ul></ul><ul><ul><li>How to look beyond a seller’s bad decorating </li></ul></ul>
  9. 9. If you’re still awake, here’s more <ul><li>hurricane safety, emergency numbers, kits </li></ul><ul><li>decorating tips on the cheap </li></ul><ul><li>making the most of small spaces </li></ul><ul><li>how to de-clutter closets, garages </li></ul><ul><li>preparing a home for an open house </li></ul><ul><li>local sports and recreation opportunities </li></ul>
  10. 10. I’m sold…now how do I do it? <ul><li>There are several websites where you can try your hand at blogging for free: </li></ul><ul><ul><li>WordPress: . </li></ul></ul><ul><ul><li>select a theme, upload pictures and video </li></ul></ul><ul><ul><li>make your blog public or private </li></ul></ul><ul><ul><li>create email notification lists </li></ul></ul><ul><ul><li>tracking software provides feedback on how many people are reading your posts, what key words sent them to your site, and what posts are the most popular with your readers </li></ul></ul><ul><ul><li>online support such as tutorials and discussion groups make troubleshooting easier </li></ul></ul>
  11. 11. More Free Blog Sites <ul><li> </li></ul><ul><ul><li>2 million users </li></ul></ul><ul><ul><li>comparable to WordPress and Blogger </li></ul></ul><ul><li>Blogger: https:// /start . </li></ul><ul><ul><li>extremely user-friendly interface to get you on your way to blogging in no time </li></ul></ul><ul><ul><li>owned by Google </li></ul></ul>
  12. 12. A Final Word on Blogs <ul><li>a blog is an infinite internet billboard/bulletin board </li></ul><ul><li>you can create one for free </li></ul><ul><li>you can advertise for free </li></ul><ul><li>the opportunities for topics are bound only by your imagination </li></ul><ul><li>if you don’t have the time or desire to write your own blog, call me  </li></ul>
  13. 13. What is Social Networking? <ul><li>It is the power of who you know, multiplied by who your friends know, multiplied by who your friends’ friends know, etc. </li></ul><ul><li>Is the practice of exchanging business cards at networking lunches still useful to today’s real estate professional? </li></ul><ul><li>Of course! But using the internet is cheaper , faster , and more likely to produce exponential referral results. </li></ul><ul><li>Social networking capitalizes on the expansive resources of the internet to take your contact information and put it in the hands of clients worldwide, in real time. </li></ul>
  14. 14. Social Networking Online <ul><li>Facebook: </li></ul><ul><ul><li>It’s not just for teenagers anymore. </li></ul></ul><ul><ul><li>250 million+ active users </li></ul></ul><ul><ul><li>120 million+ users log on at least once each day </li></ul></ul><ul><ul><li>The fastest growing demographic is those 35 years old and older. </li></ul></ul><ul><ul><li>Restaurants, retail, doctors, lawyers, and yes--real estate agents--have a Facebook page to connect with their clients. </li></ul></ul><ul><ul><li>“ Facebook's mission is to give people the power to share and make the world more open and connected.” </li></ul></ul><ul><ul><li>Upload an unlimited number of photos, share links and videos, and get connected (networking). </li></ul></ul><ul><ul><li>Invite clients and potential clients to view your contact information, bio, photos/videos, calendar of open house dates, and to see houses recently sold. Invite your clients to post testimonials on your page. </li></ul></ul><ul><ul><li>Accessible by iPhone, Blackberry, and other mobile devices. </li></ul></ul>
  15. 15. More Social Networking Sites <ul><li>LinkedIn: </li></ul><ul><ul><li>Specifically for professionals (like an online Rolodex, but better) </li></ul></ul><ul><ul><li>Used by 40 million+ professional users worldwide ‘to exchange information, ideas, and opportunities’ </li></ul></ul><ul><ul><li>Connect users with the right person in your network of folks, and if karma can be trusted, you too will benefit from referrals </li></ul></ul><ul><ul><li>Added perk: your page contains an link to suggested reading keyed to profession </li></ul></ul><ul><ul><li>Another perk: Q & A discussions on related industry topics. </li></ul></ul><ul><ul><li>Connect with real estate agents nationwide to exchange marketing strategies and discuss market trends </li></ul></ul><ul><ul><li>See what your colleagues are doing to achieve their goals. Why re-create the wheel? Your circle just got bigger. </li></ul></ul>
  16. 16. Social Networking for Agents With Short Attention Spans <ul><li>[If this is you, you’re already toast—sorry] </li></ul><ul><li>Twitter: </li></ul><ul><ul><li>If Ashton and Demi can do it, so can you! </li></ul></ul><ul><ul><li>Twitter is a mini-blog, allowing only super-small posts of text </li></ul></ul><ul><ul><li>Each post is 140 characters or less, called a ‘tweet’ [this is 67] </li></ul></ul><ul><ul><li>Twitter asks simply, &quot;What are you doing?&quot; </li></ul></ul><ul><ul><li>Answers can be sent via web, mobile text, instant message </li></ul></ul><ul><ul><li>Twitter about properties listed or shown, upcoming open houses, auctions, meetings with builders, developers, and other professional appointments </li></ul></ul><ul><ul><li>Tweets result in a running record of time spent in service to clients (read: ‘Wow, my agent is a real go-getter!’) </li></ul></ul><ul><ul><li>You might even throw in a personal tweet now and then to remind the pesky ones that you actually have a life, too. Unless, of course, you don’t. </li></ul></ul>
  17. 17. Using Social Bookmarking Sites <ul><li>If you’re going to blog, you’re going to need a continuous source of inspiration. </li></ul><ul><li>Social bookmarking sites store links to articles on the web categorized by topic. </li></ul><ul><li>Users with similar interests rate articles to make sure you see the best material first. </li></ul><ul><li>Even if you pay someone (me, for instance) to write for you, bookmarking sites are free and constantly feed up-to-the-minute continuing education. </li></ul><ul><li>Browse these sites for industry-related news: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  18. 18. A Final Word <ul><li>Browse some of the suggested websites to get comfortable with their format. </li></ul><ul><li>Slow and steady wins the race—you don’t have to become an expert overnight. </li></ul><ul><li>If you want an expert, call me. </li></ul><ul><li>Thanks for the invite. </li></ul>