Internet Marketing For Law Firms


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3 Internet Marketing Strategies Every Law Firm Should Be Using

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Internet Marketing For Law Firms

  1. 1. 3 Internet Marketing Strategies Every Law Firm Should Be Using Presented by: David Mink Co-Founder of Dream Systems Media
  2. 2. Introducing David Mink David Mink has been at the forefront of web development for years. David received his Bachelor's degree from Brigham Young University in Marketing. He then went on to receive his Juris Doctorate at the University of Alabama, where he concentrated his studies on business, intellectual property, and Internet law. David has personally provided Internet consulting services for over one thousand businesses in the past several years. He has also developed eCommerce training curriculum for a number of business learning companies. David enjoys group trainings and has presented Internet Marketing and Internet Law seminars at several Universities and corporations across the USA. David is the Chief Legal Officer for Dream Systems Media, and is a licensed attorney in the state of Utah.
  3. 3. #1 SEO - Overview <ul><li>Defined </li></ul><ul><li>Onsite vs. Offsite SEO </li></ul><ul><li>4 Practical Tips </li></ul>
  4. 4. SEO Defined <ul><li>Search Engine Optimization </li></ul><ul><li>A form of online marketing where the objective is to make one's site list highly in organic/natural search results </li></ul>
  5. 5. Onsite vs. Offsite SEO <ul><li>Onsite refers to the elements of SEO that apply directly to your website that you have direct control over </li></ul><ul><li>Offsite refers to linking techniques: </li></ul><ul><li>Directory Submissions </li></ul><ul><li>Article Submissions Web-Optimized Press Releases Social Network Link Building Etc. </li></ul>
  6. 6. 4 SEO Tips <ul><li>Title tags </li></ul><ul><li>Page content </li></ul><ul><li>Site maps (both html and xml) </li></ul><ul><li>Mixed Media SERPs (Video, Image, Maps/Local) </li></ul>
  7. 8. <!DOCTYPE html PUBLIC &quot;-//W3C//DTD XHTML 1.0 Transitional//EN&quot; &quot;;> <html xmlns=&quot;;> <head> <title>Alabama Injury Lawyer | Birmingham Accident Attorney | Huntsville Montgomery Tuscaloosa Mobile Anniston | Norris Injury Lawyers in AL</title> <meta name=&quot;description&quot; content=&quot;The bottom line is our Alabama personal injury lawyers are here to help those who need the legal assistance and counsel of an experienced injury lawyer. Call a Birmingham attorney at Norris Law Firm today. Serving Birmingham, Huntsville, Montgomery, Tuscaloosa, Mobile, and Anniston.&quot; /> <meta name=&quot;keywords&quot; content=&quot;alabama personal injury lawyer, birmingham personal injury lawyer, personal injury, lawyer, attorney, birmingham, huntsville, gadsden, anniston, tuscaloosa, montgomery, mobile, auto accident, drug injury, drug injury, environmental injury, nursing home abuse, nursing home neglect, sexual harassment, suv rollover, wrongful death, injury lawyer&quot; /> <META name=&quot;ROBOTS&quot; content=&quot;index,follow&quot; /> <meta name=&quot;classification&quot; content=&quot;personal injury lawyer, birmingham personal injury attorney&quot; /> <link rel=&quot;shorcut icon&quot; type=&quot;image/x-ico&quot; href=&quot; favicon.ico &quot; /> <link href=&quot; css/style.css &quot; rel=&quot;stylesheet&quot; type=&quot;text/css&quot; media=&quot;screen&quot; /> <link rel=&quot;stylesheet&quot; type=&quot;text/css&quot; href=&quot; css/print.css &quot; media=&quot;print&quot; /> <script src=&quot; ./js/emailcheck.js &quot; type=&quot;text/javascript&quot;></script> <script src=&quot; ./js/nil.js &quot; type=&quot;text/javascript&quot; ></script> </head> <body>
  8. 10. Page Content <ul><li>Your homepage should feature at least 300+ words of text </li></ul><ul><li>The text should reinforce the title tag </li></ul><ul><li>Write for people, but be cognizant of search engines </li></ul>
  9. 11. Site Maps Example of an html sitemap - Instructions for creating an xml sitemap -
  10. 12. Mixed Media Example: (Thanks Andy Beal)
  11. 13. Mixed Media SERPs Strategy <ul><li>Debra Mastaler: What can I do to create content for my site so I turn up for all the blended searches?  Video, image, shopping, local, etc.  What can I do to make my site show up in each of those &quot;one boxes’? </li></ul><ul><li>Vince Blackham: It's about controlling more than just regular SERPs. You need to consider the images/youtube/and local that could show as a result. It is all about the blended result instead of just the regular SERPs these days! </li></ul>
  12. 14. Research Your Audience
  13. 15. Find Out What People Want... Asking Questions About Asking for Answers On? Asking for Videos About? Asking for Tips On? Asking for Help On?
  14. 16. #2 Reputation Management Overview <ul><li>Defined </li></ul><ul><li>Why it’s so important? </li></ul><ul><li>What is a reputation engine? </li></ul><ul><li>How does this help your marketing? </li></ul>
  15. 17. Rep. Mgmt. Defined <ul><li>Methodology of protecting a businesses brand and name through search control </li></ul><ul><li>“ It takes many good deeds to build a good reputation, and only one bad one to lose it.&quot; -Benjamin Franklin </li></ul>
  16. 18. Why Is Rep. Mgmt. Important? <ul><li>Protects your reputation as a law firm </li></ul><ul><li>Resells your client </li></ul><ul><li>Builds the value of your business </li></ul><ul><li>Saves money from “lost clients” </li></ul>
  17. 19. What Is A Reputation Engine? <ul><li>Reputation engines are search engines </li></ul><ul><li>New way to look at them </li></ul><ul><li>High positive search rankings = Credibility </li></ul>
  18. 20. How Does Rep. Mgmt. Help You? <ul><li>Clients are resold when they see positive results in Google </li></ul><ul><li>Optimizes your marketing budget </li></ul><ul><li>Credibility </li></ul>
  19. 21. Example <ul><li>Rocky Mountain Mattress </li></ul><ul><li> </li></ul>
  20. 22. #3 - SMM Outline <ul><li>Defined </li></ul><ul><li>Types of Social Networks </li></ul><ul><li>How Blogging Helps </li></ul><ul><li>Recommended SMM Sites </li></ul>
  21. 23. SMM Defined <ul><li>Social Media Marketing = </li></ul><ul><li>Utilizing social networking and user-generated content platforms to promote a product, service or content. </li></ul>
  22. 24. Types of Social Networks Networking Sharing Publishing
  23. 25. How Blogging Helps <ul><li>Unfiltered news platform </li></ul><ul><li>Promote your firm </li></ul><ul><li>Educate your customer </li></ul><ul><li>Content for search </li></ul><ul><li>Content worthy of SMM </li></ul><ul><li>Networking </li></ul>
  24. 26. SMM/Blogging: Example <ul><li>Bloggled </li></ul><ul><li> </li></ul><ul><li>Case Study: </li></ul><ul><li>Over 50,000 visitors to the blog in first month. This traffic led to “ad revenue.” Promoted service launch a few months later and backed up 120,000 posts within first week of launch. </li></ul>
  25. 27. Recommended SMM Sites <ul><li>There are tons out there </li></ul><ul><li>Determine your goals…traffic, education, networking… </li></ul><ul><li>One you should be using: </li></ul><ul><li>Twitter… a quick overview </li></ul>
  26. 28. Twitter, Tweets and Tweeps... Oh My! Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets . Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers or Tweeps. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.
  27. 29. Twitter Search:
  28. 30. Answer The Question... Example: @dengeni I am a DUI attorney that practices in... Just keep the reply to 140 characters!
  29. 31. Review <ul><li>SEO </li></ul><ul><li>Reputation Management </li></ul><ul><li>SMM </li></ul><ul><li>Get started today! </li></ul>
  30. 32. Thank You <ul><li>Questions </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter…follow me </li></ul><ul><li> </li></ul><ul><li>Visit Dream Systems Media </li></ul><ul><li> </li></ul>