Trends in Internet Marketing<br />Mr. Thomson<br />
Bell Ringer<br />Draw a mini Social Network on your handout.  The middle circle should be a picture of yourself, the left ...
Bell Ringer<br />120 Connections per person on average<br />
Bell Ringer<br />
Social Networking Sites<br />Definition – social structure made of individuals (or organizations) called &quot;nodes,&quot...
Blogs<br />Definition – A type of website, usually maintained by an individual with regular entries of commentary, descrip...
Blogs<br />Should a blog be placed online publicly?<br />Google and You<br />Creating a personal website can be another co...
Mobile Marketing<br />Definition - marketing on or with a mobile device, such as a mobile phones.<br />Example in sports m...
Text-to-Buy Technology<br />Definition – The ability to sample and purchase goods and services through text messages.  <br...
Adoption Curve<br />Before – USB Drives                 Now – Kindle               Later – Text-to-buy<br />
Review Slide<br />Text-to-Buy<br />Blog<br />Mobile Marketing<br />Social Networking Sites<br />
How Would You Market?<br />Half of the class will be creating an ad for elderly people for hearing aids, and the other hal...
Wikis<br />Definition - a website that allows the easy creation and editing of any number of interlinked Web pages, using ...
Online Magazines<br />Definition - shares some features with a blog and also with online newspapers, but can usually be di...
E-Commerce Sites<br />Definition - The buying and selling of products or services over electronic systems such as the Inte...
Digital Reading Devices<br />Definition - also called an e-book device or e-reader, is a device used to display e-books. I...
Review<br />Wikis<br />Online Magazine<br />E-Commerce Site<br />E-Reader<br />
How will you be identified by your future employer?<br />
Business Cards  Making an impression<br />
Business Cards  Making an impression<br />
Me-You-Us<br />Complete the two sets of questions on your handout individually (Social Media Past and Future)<br />Work wi...
Ethics of Internet Marketing<br />How many of you own a credit card? Can a credit score affect your chance of getting a jo...
Data Visualization<br />The next few slides will show the upcoming trends of internet marketing and information sharing. <...
Data Visualization<br />Web Trends - http://informationarchitects.jp/wtm4/<br />
Data Visualization<br />News Map<br />
Visit: http://teacherthomson.blogspot.com/<br />As a group, write a comment on my blog about what your visualization is, a...
Homework<br />Write a paragraph on my blog in the comment section describing the current internet marketing trends using t...
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Trends In Internet Marketing With Sports

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  • Draw a circle with your face inside, then connect it to one family member and one friend. Connect theirs to one family and one friend? Average number of friends is 120 is social media a fad? (discussion – how many of you check facebook / myspace / twitter once a day? Are there things that you hear about only on facebook that you normally wouldn’t hear about on a day to day basis? How is this changing the definition of communication?  video)
  • Like fanny packs
  • Myspace $580 Million / Facebook pegged at 10 BillionHow does facebook / myspace know which type of products to put on your page?What sort of interests are listed are listed on your page? The interests of your 120 friends can be shown and analyziedEmoments
  • Show off
  • Ads on iphone appsGoogle free voice search for future reasonsText for more information to REDSKINS
  • Started in 1997 in Finland with a coca cola machine that would give youa code to textWould you buy a ticket to a game presale through a text? – the benefit of catching people when they can buy on impulse
  • Would you make a purchase with a cell phone text? before: Usb Drives, Now: Kindle / ereaders, Later: text message purchases
  • Matching
  • Picasso moment – Emoment
  • Talk about projects that are coming up and using wikis as an option
  • Talk about trends with newspapers and print
  • Talk about the way amazon subtly suggests things for you to buy based on recommendations and similar items. Emails about what you have purchased and offers.How many different personal recommendation sections does amazon have on their home page? 8Do you trust the professional reviews more or the personal reviews from people on the page? What aboue people from the company possibly putting up those reviews
  • Talk about japanese versions that are in color.What price would it take for you to purchase one of these?You will be spending around $300 a semester on books in college, would you want to have your textbooks on something like this?
  • You have seen the major items, and here are a few extras.
  • Emomment
  • Largest internet web sites in the form of the Japanese underground transit system
  • News Aggregator
  • Trends In Internet Marketing With Sports

    1. 1. Trends in Internet Marketing<br />Mr. Thomson<br />
    2. 2. Bell Ringer<br />Draw a mini Social Network on your handout. The middle circle should be a picture of yourself, the left will be a friend and the right circle will be of a family member.<br />
    3. 3. Bell Ringer<br />120 Connections per person on average<br />
    4. 4. Bell Ringer<br />
    5. 5. Social Networking Sites<br />Definition – social structure made of individuals (or organizations) called &quot;nodes,&quot; which are tied (connected) by one or more specific types of interdependency, such as friendship, family, financial exchange, dislike, or relationships of beliefs, knowledge or prestige.<br />Examples –<br />What are some uses? For companies?<br />What are some ways that it can help or hinder you getting a job? <br />
    6. 6. Blogs<br />Definition – A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. &quot;Blog&quot; can also be used as a verb, meaning to maintain or add content to a blog.<br />Top 5 <br />Huffington Post<br />TechCrunch<br />Gizmodo<br />Mashable<br />BoingBoing<br />Legitimate - CES<br />
    7. 7. Blogs<br />Should a blog be placed online publicly?<br />Google and You<br />Creating a personal website can be another connection point for you and an employer. <br />Put your resume online places where it would be appropriate, but not outside of it.<br />
    8. 8. Mobile Marketing<br />Definition - marketing on or with a mobile device, such as a mobile phones.<br />Example in sports marketing? TEXT examples? <br />Google<br />
    9. 9. Text-to-Buy Technology<br />Definition – The ability to sample and purchase goods and services through text messages. <br />Impulse purchases<br />
    10. 10. Adoption Curve<br />Before – USB Drives Now – Kindle Later – Text-to-buy<br />
    11. 11. Review Slide<br />Text-to-Buy<br />Blog<br />Mobile Marketing<br />Social Networking Sites<br />
    12. 12. How Would You Market?<br />Half of the class will be creating an ad for elderly people for hearing aids, and the other half will be marketing to teenagers for text-to-buy.<br />Describe the market in terms of<br />Demographics (age, income, gender)<br />Which medium will be best to use (internet, billboard, radio)<br />Assign a group member to be the presenter in 5 minutes. <br />VS<br />
    13. 13. Wikis<br />Definition - a website that allows the easy creation and editing of any number of interlinked Web pages, using a simplified markup language or a WYSIWYG text editor, within the browser.<br />A Skill that you can put on your resume.<br />
    14. 14. Online Magazines<br />Definition - shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control. Magazines typically have editors or editorial boards who review submissions and perform a quality control function to ensure that all material meets the expectations of the publishers (those investing time or money in its production) and the readership.<br />Also Called e-zines<br />Examples <br />
    15. 15. E-Commerce Sites<br />Definition - The buying and selling of products or services over electronic systems such as the Internet and other computer networks.<br />Can be B2B or B2C<br />Recommendations (per page, per email)<br />Reviews <br />
    16. 16. Digital Reading Devices<br />Definition - also called an e-book device or e-reader, is a device used to display e-books. It may be a device specifically designed for that purpose, or one intended for other purposes as well.<br />Advantages: portability, readability of their screens in bright sunlight, and long battery life.<br />Price<br />Textbooks<br />
    17. 17. Review<br />Wikis<br />Online Magazine<br />E-Commerce Site<br />E-Reader<br />
    18. 18. How will you be identified by your future employer?<br />
    19. 19. Business Cards Making an impression<br />
    20. 20. Business Cards Making an impression<br />
    21. 21. Me-You-Us<br />Complete the two sets of questions on your handout individually (Social Media Past and Future)<br />Work with the person next to you on the questions that you had trouble with<br />Get into small groups of 4-5 people to discuss the answers that you will share with the class<br />
    22. 22. Ethics of Internet Marketing<br />How many of you own a credit card? Can a credit score affect your chance of getting a job?<br />What if someone gets a hold of your credit card or phone?<br />Targeting younger people who have their phones attached to their parents cards<br />Have you experienced or heard of anyone experiencing identity theft?<br />
    23. 23. Data Visualization<br />The next few slides will show the upcoming trends of internet marketing and information sharing. <br />All of the links will be posted online.<br />Web Trends - http://www.informationarchitects.jp/ia-trendmap-2007v2<br />News Trends - http://www.marumushi.com/apps/newsmap/<br />Wikipedia Trends - http://www.abeautifulwww.com/2007/05/20/visualizing-the-power-struggle-in-wikipedia/<br />Songs Trends- http://megamu.com/lastfm/<br />
    24. 24. Data Visualization<br />Web Trends - http://informationarchitects.jp/wtm4/<br />
    25. 25. Data Visualization<br />News Map<br />
    26. 26.
    27. 27.
    28. 28. Visit: http://teacherthomson.blogspot.com/<br />As a group, write a comment on my blog about what your visualization is, and how you would use this in the future.<br />Items to talk about:<br />What your visualization means.<br />How you can use visualization in sports marketing<br />How you can work on data visualization on school projects that will then go on your resume.<br />
    29. 29. Homework<br />Write a paragraph on my blog in the comment section describing the current internet marketing trends using the vocabulary that we learned today.<br />

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