Local Business Presentation

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Local Business Presentation

  1. 1. People are Looking for Your Business Every Single Day
  2. 2. Are They Finding You?
  3. 3. Situation #1
  4. 4. Situation #1 Running an Ad in the Local Newspaper
  5. 5. Situation #1
  6. 6. Situation #1 <ul><li>Many will see the ad, but how many will be interested? </li></ul>
  7. 7. Situation #1 <ul><li>Many will see the ad, but how many will be interested? </li></ul><ul><li>Counts on people remembering the ad later when they want the service </li></ul>
  8. 8. Situation #1 <ul><li>Many will see the ad, but how many will be interested? </li></ul><ul><li>Counts on people remembering the ad later when they want the service </li></ul><ul><li>Ad can only display so much information </li></ul>
  9. 9. Situation #2
  10. 10. Situation #2 Internet Search
  11. 11. Situation #2
  12. 12. Situation #2 <ul><li>Visitor can instantly find more information out on the business including: </li></ul>
  13. 13. Situation #2 <ul><li>Visitor can instantly find more information out on the business including: </li></ul><ul><ul><li>Hours </li></ul></ul>
  14. 14. Situation #2 <ul><li>Visitor can instantly find more information out on the business including: </li></ul><ul><ul><li>Hours </li></ul></ul><ul><ul><li>Phone Number </li></ul></ul>
  15. 15. Situation #2 <ul><li>Visitor can instantly find more information out on the business including: </li></ul><ul><ul><li>Hours </li></ul></ul><ul><ul><li>Phone Number </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul>
  16. 16. Situation #2 <ul><li>Visitor can instantly find more information out on the business including: </li></ul><ul><ul><li>Hours </li></ul></ul><ul><ul><li>Phone Number </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Email Address/Contact Form </li></ul></ul>
  17. 17. Situation #2 <ul><li>Visitor can instantly find more information out on the business including: </li></ul><ul><ul><li>Hours </li></ul></ul><ul><ul><li>Phone Number </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Email Address/Contact Form </li></ul></ul><ul><ul><li>Coupons </li></ul></ul>
  18. 18. Situation #2 <ul><li>Visitor can instantly find more information out on the business including: </li></ul><ul><ul><li>Hours </li></ul></ul><ul><ul><li>Phone Number </li></ul></ul><ul><ul><li>Testimonials </li></ul></ul><ul><ul><li>Email Address/Contact Form </li></ul></ul><ul><ul><li>Coupons </li></ul></ul><ul><ul><li>And So Forth </li></ul></ul>
  19. 19. How to Find What People In Your Local Area are Searching For Online
  20. 20. Google Free Keyword Tool <ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul>
  21. 21. What is Search Engine Optimization and How Can it Help Your Business?
  22. 22. Search Engine Optimization (SEO)
  23. 23. Search Engine Optimization (SEO) <ul><li>The process of preparing and promoting your website in a manner that encourages positive search engine rankings </li></ul>
  24. 24. SEO Consists Of:
  25. 25. SEO Consists Of: <ul><li>Making sure your website contains what people are looking for </li></ul>
  26. 26. SEO Consists Of: <ul><li>Making sure your website contains what people are looking for </li></ul><ul><li>Making sure other websites are talking about, and “linking” to yours </li></ul>
  27. 27. SEO Consists Of: <ul><li>Making sure your website contains what people are looking for </li></ul><ul><li>Making sure other websites are talking about, and “linking” to yours </li></ul><ul><li>A website that is updated on a regular basis </li></ul>
  28. 28. What is Pay Per Click & Is It Right For Your Business?
  29. 29. Pay Per Click (PPC) <ul><li>Ads that appear in the search results, where you pay a set amount everytime someone clicks on your ad </li></ul>
  30. 30. Pay Per Click Concerns
  31. 31. Pay Per Click Concerns <ul><li>Short-term results </li></ul>
  32. 32. Pay Per Click Concerns <ul><li>Short-term results </li></ul><ul><li>PPC can be very expensive </li></ul>
  33. 33. Pay Per Click Concerns <ul><li>Short-term results </li></ul><ul><li>PPC can be very expensive </li></ul><ul><li>PPC can be confusing and challenging </li></ul>
  34. 34. Pay Per Click Concerns <ul><li>Short-term results </li></ul><ul><li>PPC can be very expensive </li></ul><ul><li>PPC can be confusing and challenging </li></ul><ul><li>People are putting more trust into the natural search results </li></ul>
  35. 35. Google Local Business Directory & How it Can Help Your Business
  36. 36. Google Local Business Directory <ul><li>http://www.google.com/local/add </li></ul>
  37. 37. Additional Business Directories
  38. 38. Additional Business Directories
  39. 39. Additional Business Directories <ul><li>Merchant Circle </li></ul><ul><li>http://merchantcircle.com/corporate/ </li></ul>
  40. 40. Additional Business Directories <ul><li>Merchant Circle </li></ul><ul><li>http://merchantcircle.com/corporate/ </li></ul><ul><li>MSN Local Directory https://ssl.search.live.com/listings/BusinessSearch.aspx </li></ul>
  41. 41. Additional Business Directories <ul><li>Merchant Circle </li></ul><ul><li>http://merchantcircle.com/corporate/ </li></ul><ul><li>MSN Local Directory https://ssl.search.live.com/listings/BusinessSearch.aspx </li></ul><ul><li>Free Listing In Yellow Pages </li></ul><ul><li>http://listings.yellowpages.com/ </li></ul>
  42. 42. Additional Business Directories <ul><li>Merchant Circle </li></ul><ul><li>http://merchantcircle.com/corporate/ </li></ul><ul><li>MSN Local Directory https://ssl.search.live.com/listings/BusinessSearch.aspx </li></ul><ul><li>Free Listing In Yellow Pages </li></ul><ul><li>http://listings.yellowpages.com/ </li></ul><ul><li>Free Listing in Yellow Book http://corporate.yellowbook.com/products/internet-free-listing/ </li></ul>
  43. 43. Additional Business Directories
  44. 44. Additional Business Directories <ul><li>Free Listing In Magic Yellow http://www.magicyellow.com/Add_Your_Business.cfm </li></ul>
  45. 45. Additional Business Directories <ul><li>Free Listing In Magic Yellow http://www.magicyellow.com/Add_Your_Business.cfm </li></ul><ul><li>Local.com is a website about local information http://advertise.local.com/ </li></ul>
  46. 46. Additional Business Directories <ul><li>Free Listing In Magic Yellow http://www.magicyellow.com/Add_Your_Business.cfm </li></ul><ul><li>Local.com is a website about local information http://advertise.local.com/ </li></ul><ul><li>Yelp </li></ul><ul><li>https://biz.yelp.com/signup/ </li></ul>
  47. 47. How Can Facebook Help Your Business?
  48. 48. Facebook
  49. 49. Facebook <ul><li>Facebook is a global social networking website and is one of the most popular spots on the net. </li></ul>
  50. 50. Benefits of Facebook
  51. 51. Benefits of Facebook <ul><li>Gives you exposure through the friends of friends </li></ul>
  52. 52. Benefits of Facebook <ul><li>Gives you exposure through the friends of friends </li></ul><ul><li>Adds “social proof” to your business </li></ul>
  53. 53. Benefits of Facebook <ul><li>Gives you exposure through the friends of friends </li></ul><ul><li>Adds “social proof” to your business </li></ul><ul><li>People on Facebook are use to marketing </li></ul>
  54. 54. Benefits of Facebook <ul><li>Gives you exposure through the friends of friends </li></ul><ul><li>Adds “social proof” to your business </li></ul><ul><li>People on Facebook are use to marketing </li></ul><ul><li>Great way to stay in close touch with your customer base </li></ul>
  55. 55. How Can Twitter Help Your Business?
  56. 56. Twitter
  57. 57. Twitter <ul><li>Twitter is a free social networking and micro-blogging service which allows its users to communicate with each other through “tweets” </li></ul>
  58. 58. Benefits of Twitter
  59. 59. Benefits of Twitter <ul><li>Everyone else is doing it </li></ul>
  60. 60. Benefits of Twitter <ul><li>Everyone else is doing it </li></ul><ul><li>Twitter is “social media” </li></ul>
  61. 61. Benefits of Twitter <ul><li>Everyone else is doing it </li></ul><ul><li>Twitter is “social media” </li></ul><ul><li>Twitter users are very devoted </li></ul>
  62. 62. Benefits of Twitter <ul><li>Everyone else is doing it </li></ul><ul><li>Twitter is “social media” </li></ul><ul><li>Twitter users are very devoted </li></ul><ul><li>Communicate with followers for free </li></ul>
  63. 63. Benefits of Twitter <ul><li>Everyone else is doing it </li></ul><ul><li>Twitter is “social media” </li></ul><ul><li>Twitter users are very devoted </li></ul><ul><li>Communicate with followers for free </li></ul><ul><li>Communicate on an individual level </li></ul>
  64. 64. Benefits of Twitter <ul><li>Everyone else is doing it </li></ul><ul><li>Twitter is “social media” </li></ul><ul><li>Twitter users are very devoted </li></ul><ul><li>Communicate with followers for free </li></ul><ul><li>Communicate on an individual level </li></ul><ul><li>Others have done it, learn from them </li></ul>
  65. 65. The Power of Article Marketing for Your Business
  66. 66. Article Marketing
  67. 67. Article Marketing <ul><li>Article marketing is a type of advertising in which businesses write short articles related to their respective industry, and they are released for free distribution </li></ul>
  68. 68. Benefits of Article Marketing
  69. 69. Benefits of Article Marketing <ul><li>Allows you to get the word out about your business </li></ul>
  70. 70. Benefits of Article Marketing <ul><li>Allows you to get the word out about your business </li></ul><ul><li>You control the content </li></ul>
  71. 71. Benefits of Article Marketing <ul><li>Allows you to get the word out about your business </li></ul><ul><li>You control the content </li></ul><ul><li>Helps with the search engine rankings </li></ul>
  72. 72. The Power of Online Press Releases for Your Business
  73. 73. Press Releases
  74. 74. Press Releases <ul><li>Press releases are written articles about your business that can be circulated to various media outlets (and much more) </li></ul>
  75. 75. Online Press Releases
  76. 76. Online Press Releases <ul><li>No need to mail or even fax </li></ul>
  77. 77. Online Press Releases <ul><li>No need to mail or even fax </li></ul><ul><li>Distribution can be very quick </li></ul>
  78. 78. Online Press Releases <ul><li>No need to mail or even fax </li></ul><ul><li>Distribution can be very quick </li></ul><ul><li>Published online, which brings valuable backlinks </li></ul>
  79. 79. Online Press Releases <ul><li>No need to mail or even fax </li></ul><ul><li>Distribution can be very quick </li></ul><ul><li>Published online, which brings valuable backlinks </li></ul><ul><li>Sending a press release just one place can result in it being passed on to many others </li></ul>
  80. 80. Taking Advantage of YouTube & Other Video Websites
  81. 81. Video Website Advantages
  82. 82. Video Website Advantages <ul><li>Credibility </li></ul>
  83. 83. Video Website Advantages <ul><li>Credibility </li></ul><ul><li>Exposure </li></ul>
  84. 84. Video Website Advantages <ul><li>Credibility </li></ul><ul><li>Exposure </li></ul><ul><li>Ability to share more about your business </li></ul>
  85. 85. Video Website Advantages <ul><li>Credibility </li></ul><ul><li>Exposure </li></ul><ul><li>Ability to share more about your business </li></ul><ul><li>Making the most of your commercials </li></ul>
  86. 86. Video Website Advantages <ul><li>Credibility </li></ul><ul><li>Exposure </li></ul><ul><li>Ability to share more about your business </li></ul><ul><li>Making the most of your commercials </li></ul><ul><li>Search engine optimization benefits </li></ul>
  87. 87. Using an Email Capture Service for Your Business
  88. 88. Email Marketing Advantages
  89. 89. Email Marketing Advantages <ul><li>Allows you to market repeatedly </li></ul>
  90. 90. Email Marketing Advantages <ul><li>Allows you to market repeatedly </li></ul><ul><li>Establish yourself as an expert </li></ul>
  91. 91. Email Marketing Advantages <ul><li>Allows you to market repeatedly </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Keep your business in the minds of your potential customers </li></ul>
  92. 92. Email Marketing Advantages <ul><li>Allows you to market repeatedly </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Keep your business in the minds of your potential customers </li></ul><ul><li>Explore joint ventures with other businesses </li></ul>
  93. 93. Email Marketing Advantages <ul><li>Allows you to market repeatedly </li></ul><ul><li>Establish yourself as an expert </li></ul><ul><li>Keep your business in the minds of your potential customers </li></ul><ul><li>Explore joint ventures with other businesses </li></ul><ul><li>Can be “hands off” once implemented </li></ul>
  94. 94. The Power of Affiliates for your Business
  95. 95. Affiliate Tips
  96. 96. Affiliate Tips <ul><li>Offer a fair and competitive commission </li></ul>
  97. 97. Affiliate Tips <ul><li>Offer a fair and competitive commission </li></ul><ul><li>Pay on time </li></ul>
  98. 98. Affiliate Tips <ul><li>Offer a fair and competitive commission </li></ul><ul><li>Pay on time </li></ul><ul><li>Help your affiliates sell for you </li></ul>
  99. 99. Why You Need to be Tracking Your Website Traffic
  100. 100. http://google.com/analytics
  101. 101. Google Analytics Features
  102. 102. Google Analytics Features <ul><li>How many visitors you receive daily, monthly, etc. </li></ul>
  103. 103. Google Analytics Features <ul><li>How many visitors you receive daily, monthly, etc. </li></ul><ul><li>Where visitors are coming from </li></ul>
  104. 104. Google Analytics Features <ul><li>How many visitors you receive daily, monthly, etc. </li></ul><ul><li>Where visitors are coming from </li></ul><ul><li>What pages visitors are viewing </li></ul>
  105. 105. Google Analytics Features <ul><li>How many visitors you receive daily, monthly, etc. </li></ul><ul><li>Where visitors are coming from </li></ul><ul><li>What pages visitors are viewing </li></ul><ul><li>Where visitors are located </li></ul>
  106. 106. Google Analytics Features <ul><li>How many visitors you receive daily, monthly, etc. </li></ul><ul><li>Where visitors are coming from </li></ul><ul><li>What pages visitors are viewing </li></ul><ul><li>Where visitors are located </li></ul><ul><li>What pages visitors are leaving your site from </li></ul>
  107. 107. Thank You!

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