1. By
Ashish Kumar
Marketing Head
Cloudmarks
Nagpur

2. This presentation forth a
detailed discussion of the
Internet marketing , and draws
together special conclusions
and recommendations for
making use of the Internet
beneficial for everyone involved
like, consumers, agents,
development officer . If
accomplished in a cooperative
and proactive manner, these
changes can help build
consumer confidence.

3.  Internet is no longer considered a fad and in fact
is an effective means of mass communication.
 Internet technology presents the insurance
industry with a new channel through which
insurance products can be marketed , sold , and
services .
 Electronics commerce e-commerce is the buying
and selling goods/products via internet .
 Over the last several year the proliferation of the
use of internet has increased and so why
importance of
 e-commerce .

4. Business in India
Companies using internet or e-commerce platform in India.
Online clothes/accessories Online insurance company

5. Lic agents personal Website

6. Now here question
arises in your mind ,
“what is the use of it , I
am just an agent or
officer in LIC and LIC is
such a big organization
and company ?

7. Cloudmarks answer to you ?
Because you are the person/
entity of that big
organization through which
product are sold .
Means you are the platform
through which the product
are sold and it will just to
help and grow your target
and business .

8. The Best Example :-
Xiaomi is an organization or company which makes
smart phone and they sell their product through flipkart
. The whole responsibility of the product right from
marketing to sale is on flipkart .

9. Just Like That :-
Here Lic is that organization and you are the sales
person/entity through which LIC sell their product .
It means you need it .

12. Who are the consumer or
potential customer of these
companies . In Indian
market who are those people
which are using these e-
commerce . Today the most
effective and most profitable
source of business is done
through e-commerce . So
where this companies are
targeting for their lead ?

13. Over the last several year the proliferation of the use of
internet has increased and so why importance of e-commerce
.

14. social media sites in india are : -

15. The most renown and famous social media is :-
Facebook twitter google +

16. It simply means , age group between 18-44 are the potential customer of
internet marketing or e-commerce .

17. Traditional Trend of Marketing by LIC agents
 Door to Door marketing
 print advertising
(like magazines, coupon books, billboards. etc.)
 printed promotional materials like catalogs or
brochures (often referred to as collateral).
 TV, radio.
Pros and Cons of Traditional Marketing: -
 Traditional methods may be the only means
of reaching your particular group of consumers.
 Traditional marketing offers hard copy material.
There is something to be said about handing a
consumer some tangible printed material they
can flip through at their leisure.
 Expensive & Cost Prohibitive: Purchasing
advertising for TV, radio or print can be very costly
prohibitive to most small businesses. Printing
hard copy brochures, business cards and
mailers is expensive.
(p.t.o)

18.  Difficult To Track Results: Traditional
marketing is a lot like throwing things
against the wall and hoping they stick.
It is tough to track real quantitative results.
 Usually Requires Outside Help: Printing
materials, buying media and creating radio
advertisements all require hiring outside help,
which adds to costs.
 Forced: Traditional marketing is usually forced
upon the consumer, they don't necessarily ask for it.
 It’s simply mean that you have a
limited area and client to work
for.
 Your business growth is slow .
 You have to put more and more
effort .
 lot’s of expenditure.
The situation is almost like
“A frog in the well”

19. Break this barrier by opting
“ONLINE MARKETING”

20. What does Online Marketing mean?
Online MARKETING refers to a set of
powerful tools and methodologies used for
promoting products and services through the
Internet.
Online MARKETING includes a wider
range of MARKETING elements than
traditional business marketing due to
the extra channels and marketing
mechanisms available on the Internet.
Online MARKETING is also known as
Internet MARKETING, Web
MARKETING, digital MARKETING and
search engine MARKETING (SEM).

21. Way of online Marketing :-
E-commerce
Lead-based websites
Local search
Social Media
facebook
google
google +
twitter
Bulk SMS/Mail

22. AD WORDS
SEO-Search engine
optimization
Daily Active
Users
All Users
864 Million
Mobile Users
80%
100 million
Users In India
Mobile user
64%

23. We even can’t
imagine just
putting our self
here how much
people will see
us
AD WORDS
SEO-Search engine
optimization
Daily Active
Users
All Users
864 Million
Mobile Users
80%
100 million
Users In India
Mobile user
64%
We just break
all the
barrier of
traditional
marketing in
just
ONE CLICK

24. Since We know that we are getting a lot of potential
lead from there then how would we follow them to
make our CUSTOMER/CLIENT :-
1. Through bulk sms
2. Sending bulk sms with predefined
destination.
3. Leading them to website
4. Through Facebook
5.By Regular Updates by Email
6.Creating Facebook groups
7.Online Presence on Google
8. Establishing discussion on Social Media
9. Through Easy transactional Process.

25. Advantages of Bulk Sms
 Easy to use
 Customized sender id*
 No initial set up cost
 Import contacts
 Schedule Message Delivery
 Report @ Real time
 Create & Manage Contacts,
 Groups & Templates Send Single or Group SMS
 Send Lack's of SMS within seconds…
 Can Send SMS to DND numbers also

26. Package for LIC Agents
MINI Plan – Rs 5000 MAX Plan – Rs 10000
 Mini Website
 10,000 Transactional Sms
 10.000 Promotional Sms
 10,000 Bulk Email
 Online Panel
 Sender – id
 Facebook brand Page
 Google + Page
 Twitter Account
 Website
 20,000 Transactional Sms
 20,000 Promotional Sms
 25,000 Bulk Email
 Online Panel
 Sender- id
 Facebook brand Page
 Google + Page
 Twitter Account

27. Master Plan for Development Officer
Pricing – Rs 25000
 Dynamic Web Site Development
 Online Registration form for Agents
 One Click Policy Updates
 Integrate Forum and discussion Panel
 Integrated F.A. Q Section
 25,ooo Promotional Sms
 25,000 Tranactional Sms
 25,000 Bulk Email
 Online Bulk Sms Panel
 Custom Sender - Id

28. Master Plan for Development Officer
Pricing – Rs 25000
 Google Search Promotion
 Social Media Promotion
 Face book Brand Page
 Facebook Group Creation
 Google + Page
 Twitter Account
 Social Media Account Sync
 Dedicated Account Manager

29. Cloudmarks
Ashish Kumar Tabish Ahmad
 Marketing Head
 107, Mata Mandir Road,
 Gokulpeth , Nagpur -440010
 ph:- 9158937566
0712-6500170 (o)
 Sr. Branch Manager
 216, 2nd Floor, Adisons
Arcade, Frazer Road, Patna-
800001
 Phone- 0612-3210736(o)
9304644435