Tweetcamp for New Connections

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  • 1. Tweetcamp: Twitter Basic TrainingLee AaseDirectorMayo Clinic Center for Social MediaJune 22, 2012#TweetcampRWJF
  • 2. Today’s Goals• You will better understand social media, with Twitter as a prime example• You will see, share applications for your work• You be prepared to get started using Twitter productively
  • 3. http://social-media-university-global.org/curriculum/twitter/
  • 4. #22: Social Media are anessential part of a balancedcommunications diet
  • 5. What the @ does # mean?
  • 6. Twitter vs. Facebook• Facebook is primarily for strengthening existing connections (or re-establishing former ones.) For your friends.• Twitter enables you to connect with people who have common interests. For the friends you don’t know yet.
  • 7. Twitter vs. Blogs• Twitter is a micro-blogging platform.• Limited length reduces writer’s/artist’s block• Blogs provide opportunity for more thoughtful reflection and development • Tweeting = great way to take notes on a live event AND spread word about it • Blog = platform for review/synthesis• Twitter = great for spreading word about posts
  • 8. 5 Reasons Twitter is Better than Email• “Brevity is the soul of wit” - and of Twitter• No expectation to read and respond to everything• Conversations open and discoverable• Direct messages can reach recipients with priority• Blocking or unfollowing punishes abuses
  • 9. So what can you say in 140 Charactersanyway?• http://socialmedia.mayoclinic.org/2012/06/14/ mayo-clinic-patient-app-highlighted-at-apple- keynote/• http://bit.ly/KwwI7I• Thanks to bit.ly, a 99-character URL shrinks to 20 characters, leaving room for commentary
  • 10. Twitter Hashtags• Enable easy gathering around an event (real-life or virtual) or a topic, such as: • #hcsm • #MCCSM • #TweetcampRWJF• Create a hashtag simply by using it in a tweet: no permission required. But search first (e.g. #cancer)• http://www.symplur.com/healthcare-hashtags/ diseases/ is source for existing hashtags
  • 11. Sample Twitter Bio
  • 12. Tweet Anatomy
  • 13. Tweet Anatomy
  • 14. Tweet Anatomy
  • 15. Content to Tweet• Links to interesting and relevant online articles• Little-known facts• Interesting personal observations• Responses to others’ tweets - conversation, not just broadcast• Keep it in proportion
  • 16. Practical Case Study: UT Split Tear
  • 17. Jayson Werth’s Experience
  • 18. Nov 12, 2009USA Today 3031031-7
  • 19. Last Friday 3031031-9
  • 20. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10
  • 21. Finding “Tweeps”• Search for terms that interest you on Twitter • Hashtags • Other keywords • Follow people tweeting about those topics• See Twitter’s recommendations• Start tweeting so others can find you
  • 22. Tools for Tweeting• Tweetdeck• Smart phone apps• Tweetchat.com
  • 23. Let’s do a Twitter Chat!• Include #TweetcampRWJF in all tweets• Introduce yourself and give your location (or where you work) - City, State (Province), Country• Q1: What is the most important benefit you have experienced in Twitter?• Q2: What questions do you have about using Twitter in health care or research?