4. #22: Social Media are anessential part of a balancedcommunications diet
5. What the @ does # mean?
6. Twitter vs. Facebook• Facebook is primarily for strengthening existing connections (or re-establishing former ones.) For your friends.• Twitter enables you to connect with people who have common interests. For the friends you don’t know yet.
7. Twitter vs. Blogs• Twitter is a micro-blogging platform.• Limited length reduces writer’s/artist’s block• Blogs provide opportunity for more thoughtful reflection and development • Tweeting = great way to take notes on a live event AND spread word about it • Blog = platform for review/synthesis• Twitter = great for spreading word about posts
8. 5 Reasons Twitter is Better than Email• “Brevity is the soul of wit” - and of Twitter• No expectation to read and respond to everything• Conversations open and discoverable• Direct messages can reach recipients with priority• Blocking or unfollowing punishes abuses
9. So what can you say in 140 Charactersanyway?• http://socialmedia.mayoclinic.org/2012/06/14/ mayo-clinic-patient-app-highlighted-at-apple- keynote/• http://bit.ly/KwwI7I• Thanks to bit.ly, a 99-character URL shrinks to 20 characters, leaving room for commentary
10. Twitter Hashtags• Enable easy gathering around an event (real-life or virtual) or a topic, such as: • #hcsm • #MCCSM • #TweetcampRWJF• Create a hashtag simply by using it in a tweet: no permission required. But search first (e.g. #cancer)• http://www.symplur.com/healthcare-hashtags/ diseases/ is source for existing hashtags
11. Sample Twitter Bio
12. Tweet Anatomy
13. Tweet Anatomy
14. Tweet Anatomy
15. Content to Tweet• Links to interesting and relevant online articles• Little-known facts• Interesting personal observations• Responses to others’ tweets - conversation, not just broadcast• Keep it in proportion
16. Practical Case Study: UT Split Tear
17. Jayson Werth’s Experience
18. Nov 12, 2009USA Today 3031031-7
19. Last Friday 3031031-9
20. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10
21. Finding “Tweeps”• Search for terms that interest you on Twitter • Hashtags • Other keywords • Follow people tweeting about those topics• See Twitter’s recommendations• Start tweeting so others can find you
22. Tools for Tweeting• Tweetdeck• Smart phone apps• Tweetchat.com
23. Let’s do a Twitter Chat!• Include #TweetcampRWJF in all tweets• Introduce yourself and give your location (or where you work) - City, State (Province), Country• Q1: What is the most important benefit you have experienced in Twitter?• Q2: What questions do you have about using Twitter in health care or research?