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Tweetcamp for New Connections

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Tweetcamp for New Connections

  1. 1. Tweetcamp: Twitter Basic Training Lee Aase Director Mayo Clinic Center for Social Media June 22, 2012 #TweetcampRWJF
  2. 2. Today’s Goals • You will better understand social media, with Twitter as a prime example • You will see, share applications for your work • You be prepared to get started using Twitter productively
  3. 3. http://social-media-university-global.org/ curriculum/twitter/
  4. 4. #22: Social Media are an essential part of a balanced communications diet
  5. 5. What the @ does # mean?
  6. 6. Twitter vs. Facebook • Facebook is primarily for strengthening existing connections (or re-establishing former ones.) For your friends. • Twitter enables you to connect with people who have common interests. For the friends you don’t know yet.
  7. 7. Twitter vs. Blogs • Twitter is a micro-blogging platform. • Limited length reduces writer’s/artist’s block • Blogs provide opportunity for more thoughtful reflection and development • Tweeting = great way to take notes on a live event AND spread word about it • Blog = platform for review/synthesis • Twitter = great for spreading word about posts
  8. 8. 5 Reasons Twitter is Better than Email • “Brevity is the soul of wit” - and of Twitter • No expectation to read and respond to everything • Conversations open and discoverable • Direct messages can reach recipients with priority • Blocking or unfollowing punishes abuses
  9. 9. So what can you say in 140 Characters anyway? • http://socialmedia.mayoclinic.org/2012/06/14/ mayo-clinic-patient-app-highlighted-at-apple- keynote/ • http://bit.ly/KwwI7I • Thanks to bit.ly, a 99-character URL shrinks to 20 characters, leaving room for commentary
  10. 10. Twitter Hashtags • Enable easy gathering around an event (real-life or virtual) or a topic, such as: • #hcsm • #MCCSM • #TweetcampRWJF • Create a hashtag simply by using it in a tweet: no permission required. But search first (e.g. #cancer) • http://www.symplur.com/healthcare-hashtags/ diseases/ is source for existing hashtags
  11. 11. Sample Twitter Bio
  12. 12. Tweet Anatomy
  13. 13. Tweet Anatomy
  14. 14. Tweet Anatomy
  15. 15. Content to Tweet • Links to interesting and relevant online articles • Little-known facts • Interesting personal observations • Responses to others’ tweets - conversation, not just broadcast • Keep it in proportion
  16. 16. Practical Case Study: UT Split Tear
  17. 17. Jayson Werth’s Experience
  18. 18. Nov 12, 2009 USA Today 3031031-7
  19. 19. Last Friday 3031031-9
  20. 20. Less than 24 hours after my initial appointment, I not only had a new diagnosis - a UT split tear - but had surgery to correct the problem. As I write this, my right arm is in a festive green, but otherwise annoying cast. The short-term hassle, however, should be more than worth the long-term gain - the potential for a future without chronic wrist pain. A future, that without Twitter and those in the medical community willing to experiment with new communications tools, might not exist for me. 3031031-10
  21. 21. Finding “Tweeps” • Search for terms that interest you on Twitter • Hashtags • Other keywords • Follow people tweeting about those topics • See Twitter’s recommendations • Start tweeting so others can find you
  22. 22. Tools for Tweeting • Tweetdeck • Smart phone apps • Tweetchat.com
  23. 23. Let’s do a Twitter Chat! • Include #TweetcampRWJF in all tweets • Introduce yourself and give your location (or where you work) - City, State (Province), Country • Q1: What is the most important benefit you have experienced in Twitter? • Q2: What questions do you have about using Twitter in health care or research?

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