How To Talk Twitter: Presented by Nisha Maxwell and Jaclyn Mullen
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As marketers, particularly social media marketers who operate our own agencies, the most common questions that we get asked by our clients regarding Twitter go a little something like this: Is Twitter effective? How can I measure my Twitter success? Am I "tweeting" correctly? Who should I be tweeting to? While we're on the topic of "should"-- should I schedule my tweets or do I actually have to send them out myself? How do I hire someone to help me with Twitter? Do I tweet 2-3 times per day, 5-6, ten? What's the proper amount? To answer those questions, Nisha Maxwell of Ideations and I taught a workshop on May 20th, 2014 at the Microsoft Store in Los Angeles, CA. The presentation shared here is the very information we shared and presented to our attendees. Learn more about Ideations: https://www.ideations.biz Learn more about Jaclyn Mullen: https://www.Facebook.com/jaclynmullenmedia
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How To Talk Twitter: Presented by Nisha Maxwell and Jaclyn Mullen
- 1. How To Talk Twitter Presented by Jaclyn Mullen and Nisha Maxwell 1
- 2. Meet Your Tweetchers • Co-Founder of Ideations Communications • Helping companies strategically embrace social media since Twitter started • Managed social media projects for Microsoft, Cisco Systems, McDonalds, Kaiser- Permanente, Mattel and more Nisha Maxwell Jaclyn Mullen • Solopreneur & Jaclyn Of All Trades Jaclyn Mullen Media • Once raised $1,244 in one hour for charity using Twitter • Has worked with Ecco Domani Wine, Habitat for Humanity, the Beverly Hills Bar Association and other brands/biz owners on social media.
- 3. 3 #1 Question we often hear: “Is Twitter effective?”
- 4. Three Parts to this workshop 1. Part One: Twitter Basics 2. Part Two: What To Tweet 3. Part Three: Best Practices 4
- 5. Twitter Channel Overview Social networking channel Over 500 million users Micro-blogging service Messages limited to 140 characters Tweet, retweet (RT), chat 58 million tweets sent per day
- 6. 6 New Layout (This slide is brought to you by)
- 7. The “New” Twitter • Header image: 1500 × 500. Design tips: This should be the same concept as the Facebook cover images • Profile image: 400*400. This will still be the brand logo, just a lager size. • The implications of this is that there will be more focus on images
- 8. 8 • Highlighting popular tweets • Pinned tweets • Larger background image • A more prominent media gallery The Main Difference
- 9. Three Ways for People to See Your Tweets 1.They follow YOU. 2.Someone they follow has retweeted you so your @ (Twitter name) ends up in their stream. 3.You use a #hashtag and they happen to search that #hashtag. 9
- 10. 10
- 11. # vs. @ • # represents a hashtag, which is a link to a conversation. • EXAMPLES OF RELATIVE #HASHTAGS FOR ATTENDEES TONIGHT: #MORTGAGE, #WOMENINBIZ, #YOGA, #LOSANGELES, #ANTIAGING • @ allows you to tag someone, and then they are notified
- 12. How to Post 1. Click “compose” box in top right corner. 2. Type your tweet into the compose box 3. Tweet! 4. PRACTICE: Tweet @Ideations or @JaclynMullen
- 13. How To Post • Including an image • Entering a location • Other post options
- 14. How to Follow • Click their @name if you see it in a tweet • Then click the follow button on their profile
- 19. 19 What Are the benefits of Twitter? • Generate online impressions, i.e people seeing your name and information • Generate traffic back to your website • Networking • Positioning: Expertise • Crowd Sourcing: FUNDRAISING, collecting feedback,monitoring what people are SAYING about your industry or brand.
- 20. 20 What is an “online” impression?
- 21. 21 Brands who are TWEETING it right https://twitter.com/eat24
- 22. PART II: What To Tweet 22
- 23. 23 What is your GOAL?
- 24. 24 • Expert Positioning. • Press/Publicity. • Customer Acquisition/calls to action. Examples based upon goals
- 25. Examples based upon goals https://twitter.com/ariannahuff Expert Positioning.
- 28. 28 Anatomy of a Post • Text explaining what the link that you post is (pull a sharable fact versus just telling them to click) • Link (needs to be shrunk using https://bitly.com) • Hashtag (if possible hashtag within the text, otherwise a the end) • Variety: Questions about the article tagging influencer or enthusiast • Example: Winter #skincare tip: Wear calendula on your lips at night! Read more: http://bit.ly/IYP1Cz Any more tips for keeping your skin pretty in the winter @BeautyBasics? #beauty
- 29. What to Post Tweets each day: 1-2 retweets 1 original tweet (original content, question, statement) Tweet with trending hashtag 2 industry news stories that ask influencers questions about them Tweet that applies to tweetchat of the day
- 30. 30 What To Tweet: Repurposing Your Twitter Content
- 31. 31 Exercise
- 32. Engage with Your Industry • Do a twitter search of industry keywords. Use Google Keywords Tool to establish these. • Check what’s trending on Twitter and see if there’s any you can utilize in a tweet or if there’s any Twitter chats going on that you can get involved in • Find regular industry Twitter Chats to participate in (usually a weekly basis) • Check your influencer lists to see what’s happening in the industry • Click on trending Hashtags and engage with influencers about the topic • Tweet trending news stories using trending Hashtags if possible • Tweet coupons and special promotions: Eat24 example
- 33. 33 PART III: Best Practices
- 34. 34 Best times to post? How Do You Measure Success? Should I Schedule my tweets? Other Twitter tips Photo credit Jeff Bullas
- 35. Best Practices • Ideal amount of posts: 3 – 5 Tweets per day. • Best times to post: 10:00 am – 4:00 pm
- 36. Best Practices • Ideal Length: 110 characters, including spaces, punctuation marks and links • Hashtags: Up to 4. Hashtags can go within or after text.
- 37. Etiquette • Follow back • Say ‘Thank you’ when someone follows you • Say ‘Thank you’ when someone retweets you • Respond: Answer questions within 24 hours, answer industry questions posed to the Twitterverse. Then show people you’re listening by responding. • If a mention of your brand has shareable content, retweet it. • If a mention is just nice but wouldn't have any value for your followers, favorite it. • If a mention asks a question, favorite it and reply. • When there is a national tragedy or disaster, immediately un- schedule all of your scheduled tweets so as not to look inconsiderate.
- 38. Best Practices • Have an AUDIENCE in mind. The purpose of Twitter is to engage! • Before you tweet, spend some time doing hashtag research to identify 2-3 new people you want to connect with per day. • No interaction = just tweeting: using Twitter with a megaphone. • Tagging & identifying people to tweet = using Twitter with a microphone! • ALSO, remember your goals and measure them.
- 39. 39 Tracking Tools Tweetreach Limited access for free Shows you # of accounts reached+impressions Can export data to PDF Sprout Social Tracks geographic data Tracks gender data breakout Tracks # of times you’ve been mentioned Tracks # of times you’ve been retweeted Klout Helpful to create a cloud/grid of topics you tweet on Assigns you a score based upon “influence” Tracks increases+decreases over time Google Analytics Does Twitter push traffic back to your site?
- 40. Scheduling Options No scheduling option available within Twitter itself. Best Third-Party Schedulers: HootSuite Shortens links Saves drafts Better for more social media accounts Schedules for LinkedIn, Google+, Facebook and Twitter TweetDeck Desktop app, owned by Twitter Customizable feeds Better for less social media accounts Powerful filters Notification alerts Buffer Recommends optimal time to tweet Social Oomph Schedules tweets Tracks keywords and emails them to you
- 41. Lists • Create a group • Recommend cool Tweeps • Follow people that aren’t following you
- 42. 42 Q AND A
- 43. Resources • Create a Twitter account: https://support.twitter.com/articles/100990-signing-up-with-twitter • Best times & days to post on Twitter: http://www.mediabistro.com/alltwitter/social-best-times- post_b49546 • How to build a Twitter List: https://support.twitter.com/articles/76460-using-twitter-lists • Twitter advertising options: https://business.twitter.com/ad-products • List of Twitter chats: http://gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day • Google Keywords Tool: https://adwords.google.com/ko/KeywordPlanner/Home?__u=4130331063&__c=9519698553 • Advanced Twitter Search: https://twitter.com/search-advanced • How to Create a Twitter List: http://www.wikihow.com/Create-a-Twitter-List • Twitter Analytics: https://ads.twitter.com • HootSuite: https://www.socialoomph.com • TweetDeck: https://about.twitter.com/products/tweetdeck • Buffer: https://bufferapp.com • Social Oomph: https://www.socialoomph.com
- 44. Was This Class Helpful? Tweet Us @Ideations @JaclynMullen Grab our business cards too!