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#MCSMN 2017 Annual Conference Welcome & Update

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Slides from the presentation Farris Timimi, M.D. and I did at the beginning of the 2017 #MCSMN Annual Conference at Mayo Clinic in Scottsdale, Ariz.

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#MCSMN 2017 Annual Conference Welcome & Update

  1. 1. Welcome and #MCSMN Update #MCSMN Annual Conference • December 10, 2017 Lee Aase, Director, Mayo Clinic Social Media Network • @LeeAase Farris Timimi, M.D, #MCSMN Medical Director • @FarrisTimimi
  2. 2. Previous six years in Rochester, so we wanted to begin rotating among Mayo Clinic campuses Why our 2017 Conference is in Scottsdale Rochester Forecast Scottsdale Forecast
  3. 3. Longest-Traveling New Members • Olga Schibli - Switzerland • Rodolfo Pagcatipunan, Jr. - Philippines
  4. 4. Shigeo Uehara - Japan
  5. 5. Dr. David Grayson, New Zealand
  6. 6. External Advisory Board (EAB Members)
  7. 7. EAB Members Serving as Expert Consultants • Vicki Bencken • David Harlow • Janet Kennedy • Ahava Leibtag • Cynthia Floyd Manley
  8. 8. 2017 Mayo Clinic Social Media Highlights
  9. 9. 1. Maximizing General-Purpose Platforms
  10. 10. 2. Enhancing/Extending Owned Platform
  11. 11. Uniques Views Mayo Clinic Connect Unique Visitors, Page Views
  12. 12. Mayo Clinic Connect Badges
  13. 13. Mayo Clinic Champions Badges
  14. 14. Opportunities for You 1. Join Mayo Clinic Connect and Become a Champion 2. Try the Champions Newsfeed functionality 3. Watch for MCSMN Badges in your profile (coming soon!) 4. Consider applying our community platform for your initiatives
  15. 15. 3. Social Media Governance
  16. 16. Rationalizing Specialty Social Media Accounts 1. Pre-2017: Established social media management system (Sprinklr) for all Mayo-branded accounts. Paid for two seat licenses per account. 2. 2018: Advocates responsible for seat-license costs • Several inactive accounts closed • Significant budget savings • Established sustainable model
  17. 17. 4. Nursing Collaboration
  18. 18. 5. Celebrating a Milestone
  19. 19. Recognizing a Long-Term Contributor, Colleague and Friend
  20. 20. Congratulations to our newest #MCSMN Platinum Fellow: Cynthia Floyd Manley (@CynthiaManley)
  21. 21. Enjoy the Conference!

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