What is Twi$er? • A service where you send out updates (tweets) consis<ng of 140 characters or less • It used to be you answered the ques<on: “What are you doing?”; but now Twi$er is used for everything • A way of building/monitoring communi<es • A way to build your brand • A way to engage your audience
I have an account, now what do I do? • Tweet! • Find a way for Twi$er to work for you; there is no right or wrong way to use it. • Don’t want to par<cipate? It’s OK to be an observer. • Follow people who interest you, inspire you
How can I contact people? • Contac<ng people can be done one of two ways: An @ reply or a direct message (DM) • An @reply is public, meaning anyone can see it, but usually only by followers the two of you have in common • A DM is private, but you only can DM people who are following you (and visa versa) • You can also send out a general plea if you don’t have a speciﬁc source in mind
What is an RT and how do I do it? • A retweet (or RT) is repea<ng a tweet someone else wrote while s<ll giving them full credit for it. • Oﬃcially Twi$er no longer allows you to comment before an RT • Many people s<ll do. You should put your comment at the front of an RT.
What about pictures, video? • You can upload pictures and videos to your tweets • This can be done via your smart phone or via your computer • Most common sites for this are Twitpic and Lockerz (formerly Tweetphoto/Plixi), Yfrog • Here’s an example
Link shortening • Twi$er is a great place to promo your work, or share links to what you’re reading • A normal link can take up valuable characters, so shorten it using a URL shortener such as bit.ly, ow.ly or <nyurl.com • URL shorteners turn links like this into this
What the heck’s a hashtag? • Hashtags are used as tags on Twi$er to iden<fy certain topics on Twi$er (they’re like tags) • Can help promote your stories to speciﬁc communi<es • Some hashtags already exist (#$c, #bikeTO, #cdnpol); see if yours does • Can also be used for humour or irony (#FAIL)
Ways to tweet • On the web (www.twi$er.com) • With your smartphone (apps available for BlackBerrys, iPhones and Android) • Via a desktop app (Like Tweetdeck) • No smartphone? No problem! You can tweet via text. Go to your seengs page on your twi$er account, then click on mobile. Fill in the blanks, and voila!
Is there anything I can’t tweet? • Make sure you follow the Star’s social media policy • Don’t tweet anything par<san that could undermine your credibility or the credibility of the paper • Tweet about your personal life with cau<on, remember your tweets are public • If you have ques<ons, ask your supervisor
Do I delete the tweet? • Twi$er is an immediate medium. Because it’s not just on the web, there is no way to completely delete your tweet • If you make a mistake, acknowledge it in a follow up tweet, and to those who tell you you’re wrong • Be transparent, don’t try to hide it: Because people can RT your tweet, it’s recommended you do not delete to “cover” your tracks
Remember, it’s called SOCIAL media • If you want to increase your amount of followers, it’s important to respond to your followers when they @reply you • Try to strike a balance between twee<ng out your stories and showing your personality • Warn followers when you will be twee<ng heavily • Share with them what you’re reading, listening to, etc.
Twi$er terms • RT: Retweet • MT: Modiﬁed retweet (if you cut stuﬀ out and add commentary, it’s an MT, not an RT) • H/T: Hat <p (who showed you the link, but the tweet content is yours), can also use via @ • DM: Direct message