Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter for beginners


Published on

A beginner's guide to Twitter.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Twitter for beginners

  1. 1. Twi$er  for  beginners  
  2. 2. What  is  Twi$er?  •  A  service  where  you  send  out  updates   (tweets)  consis<ng  of  140  characters  or  less    •  It  used  to  be  you  answered  the  ques<on:   “What  are  you  doing?”;  but  now  Twi$er  is   used  for  everything  •  A  way  of  building/monitoring  communi<es  •  A  way  to  build  your  brand  •  A  way  to  engage  your  audience  
  3. 3. I  have  an  account,     now  what  do  I  do?  •  Tweet!    •  Find  a  way  for  Twi$er  to  work  for  you;  there  is   no  right  or  wrong  way  to  use  it.  •  Don’t  want  to  par<cipate?  It’s  OK  to  be  an   observer.  •  Follow  people  who  interest  you,  inspire  you  
  4. 4. How  can  I  contact  people?  •  Contac<ng  people  can  be  done  one  of  two   ways:  An  @  reply  or  a  direct  message  (DM)  •  An  @reply  is  public,  meaning  anyone  can  see   it,  but  usually  only  by  followers  the  two  of  you   have  in  common  •  A  DM  is  private,  but  you  only  can  DM  people   who  are  following  you  (and  visa  versa)  •  You  can  also  send  out  a  general  plea  if  you   don’t  have  a  specific  source  in  mind  
  5. 5. What  is  an  RT  and  how  do  I  do  it?  •  A  retweet  (or  RT)  is  repea<ng  a  tweet   someone  else  wrote  while  s<ll  giving  them  full   credit  for  it.    •  Officially  Twi$er  no  longer  allows  you  to   comment  before  an  RT  •  Many  people  s<ll  do.  You  should  put  your   comment  at  the  front  of  an  RT.  
  6. 6. What  about  pictures,  video?  •  You  can  upload  pictures  and  videos  to  your   tweets  •  This  can  be  done  via  your  smart  phone  or  via   your  computer  •  Most  common  sites  for  this  are  Twitpic  and   Lockerz  (formerly  Tweetphoto/Plixi),  Yfrog  •  Here’s  an  example  
  7. 7. Link  shortening  •  Twi$er  is  a  great  place  to  promo  your  work,  or   share  links  to  what  you’re  reading  •  A  normal  link  can  take  up  valuable  characters,   so  shorten  it  using  a  URL  shortener  such  as,  or  <    •  URL  shorteners  turn  links  like  this  into  this  
  8. 8. What  the  heck’s  a  hashtag?  •  Hashtags  are  used  as  tags  on  Twi$er  to   iden<fy  certain  topics  on  Twi$er  (they’re  like   tags)  •  Can  help  promote  your  stories  to  specific   communi<es  •  Some  hashtags  already  exist  (#$c,  #bikeTO,   #cdnpol);  see  if  yours  does    •  Can  also  be  used  for  humour  or  irony  (#FAIL)  
  9. 9. Ways  to  tweet  •  On  the  web  (www.twi$  •  With  your  smartphone  (apps  available  for   BlackBerrys,  iPhones  and  Android)  •  Via  a  desktop  app  (Like  Tweetdeck)  •  No  smartphone?  No  problem!  You  can  tweet   via  text.  Go  to  your  seengs  page  on  your   twi$er  account,  then  click  on  mobile.  Fill  in   the  blanks,  and  voila!  
  10. 10. Is  there  anything  I  can’t  tweet?  •  Make  sure  you  follow  the  Star’s  social  media   policy  •  Don’t  tweet  anything  par<san  that  could   undermine  your  credibility  or  the  credibility  of   the  paper  •  Tweet  about  your  personal  life  with  cau<on,   remember  your  tweets  are  public  •  If  you  have  ques<ons,  ask  your  supervisor  
  11. 11. Do  I  delete  the  tweet?  •  Twi$er  is  an  immediate  medium.  Because  it’s   not  just  on  the  web,  there  is  no  way  to   completely  delete  your  tweet  •  If  you  make  a  mistake,  acknowledge  it  in  a   follow  up  tweet,  and  to  those  who  tell  you   you’re  wrong  •  Be  transparent,  don’t  try  to  hide  it:  Because   people  can  RT  your  tweet,  it’s  recommended   you  do  not  delete  to  “cover”  your  tracks  
  12. 12. Remember,  it’s  called  SOCIAL  media  •  If  you  want  to  increase  your  amount  of   followers,  it’s  important  to  respond  to  your   followers  when  they  @reply  you  •  Try  to  strike  a  balance  between  twee<ng  out   your  stories  and  showing  your  personality  •  Warn  followers  when  you  will  be  twee<ng   heavily  •  Share  with  them  what  you’re  reading,  listening   to,  etc.  
  13. 13. Twi$er  terms  •  RT:  Retweet  •  MT:  Modified  retweet  (if  you  cut  stuff  out  and   add  commentary,  it’s  an  MT,  not  an  RT)  •  H/T:  Hat  <p  (who  showed  you  the  link,  but  the   tweet  content  is  yours),  can  also  use  via  @  •  DM:  Direct  message  
  14. 14. Any  ques<ons?