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Twitter for beginners

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A beginner's guide to Twitter.

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Twitter for beginners

  1. 1. Twi$er  for  beginners  
  2. 2. What  is  Twi$er?  •  A  service  where  you  send  out  updates   (tweets)  consis<ng  of  140  characters  or  less    •  It  used  to  be  you  answered  the  ques<on:   “What  are  you  doing?”;  but  now  Twi$er  is   used  for  everything  •  A  way  of  building/monitoring  communi<es  •  A  way  to  build  your  brand  •  A  way  to  engage  your  audience  
  3. 3. I  have  an  account,     now  what  do  I  do?  •  Tweet!    •  Find  a  way  for  Twi$er  to  work  for  you;  there  is   no  right  or  wrong  way  to  use  it.  •  Don’t  want  to  par<cipate?  It’s  OK  to  be  an   observer.  •  Follow  people  who  interest  you,  inspire  you  
  4. 4. How  can  I  contact  people?  •  Contac<ng  people  can  be  done  one  of  two   ways:  An  @  reply  or  a  direct  message  (DM)  •  An  @reply  is  public,  meaning  anyone  can  see   it,  but  usually  only  by  followers  the  two  of  you   have  in  common  •  A  DM  is  private,  but  you  only  can  DM  people   who  are  following  you  (and  visa  versa)  •  You  can  also  send  out  a  general  plea  if  you   don’t  have  a  specific  source  in  mind  
  5. 5. What  is  an  RT  and  how  do  I  do  it?  •  A  retweet  (or  RT)  is  repea<ng  a  tweet   someone  else  wrote  while  s<ll  giving  them  full   credit  for  it.    •  Officially  Twi$er  no  longer  allows  you  to   comment  before  an  RT  •  Many  people  s<ll  do.  You  should  put  your   comment  at  the  front  of  an  RT.  
  6. 6. What  about  pictures,  video?  •  You  can  upload  pictures  and  videos  to  your   tweets  •  This  can  be  done  via  your  smart  phone  or  via   your  computer  •  Most  common  sites  for  this  are  Twitpic  and   Lockerz  (formerly  Tweetphoto/Plixi),  Yfrog  •  Here’s  an  example  
  7. 7. Link  shortening  •  Twi$er  is  a  great  place  to  promo  your  work,  or   share  links  to  what  you’re  reading  •  A  normal  link  can  take  up  valuable  characters,   so  shorten  it  using  a  URL  shortener  such  as   bit.ly,  ow.ly  or  <nyurl.com    •  URL  shorteners  turn  links  like  this  into  this  
  8. 8. What  the  heck’s  a  hashtag?  •  Hashtags  are  used  as  tags  on  Twi$er  to   iden<fy  certain  topics  on  Twi$er  (they’re  like   tags)  •  Can  help  promote  your  stories  to  specific   communi<es  •  Some  hashtags  already  exist  (#$c,  #bikeTO,   #cdnpol);  see  if  yours  does    •  Can  also  be  used  for  humour  or  irony  (#FAIL)  
  9. 9. Ways  to  tweet  •  On  the  web  (www.twi$er.com)  •  With  your  smartphone  (apps  available  for   BlackBerrys,  iPhones  and  Android)  •  Via  a  desktop  app  (Like  Tweetdeck)  •  No  smartphone?  No  problem!  You  can  tweet   via  text.  Go  to  your  seengs  page  on  your   twi$er  account,  then  click  on  mobile.  Fill  in   the  blanks,  and  voila!  
  10. 10. Is  there  anything  I  can’t  tweet?  •  Make  sure  you  follow  the  Star’s  social  media   policy  •  Don’t  tweet  anything  par<san  that  could   undermine  your  credibility  or  the  credibility  of   the  paper  •  Tweet  about  your  personal  life  with  cau<on,   remember  your  tweets  are  public  •  If  you  have  ques<ons,  ask  your  supervisor  
  11. 11. Do  I  delete  the  tweet?  •  Twi$er  is  an  immediate  medium.  Because  it’s   not  just  on  the  web,  there  is  no  way  to   completely  delete  your  tweet  •  If  you  make  a  mistake,  acknowledge  it  in  a   follow  up  tweet,  and  to  those  who  tell  you   you’re  wrong  •  Be  transparent,  don’t  try  to  hide  it:  Because   people  can  RT  your  tweet,  it’s  recommended   you  do  not  delete  to  “cover”  your  tracks  
  12. 12. Remember,  it’s  called  SOCIAL  media  •  If  you  want  to  increase  your  amount  of   followers,  it’s  important  to  respond  to  your   followers  when  they  @reply  you  •  Try  to  strike  a  balance  between  twee<ng  out   your  stories  and  showing  your  personality  •  Warn  followers  when  you  will  be  twee<ng   heavily  •  Share  with  them  what  you’re  reading,  listening   to,  etc.  
  13. 13. Twi$er  terms  •  RT:  Retweet  •  MT:  Modified  retweet  (if  you  cut  stuff  out  and   add  commentary,  it’s  an  MT,  not  an  RT)  •  H/T:  Hat  <p  (who  showed  you  the  link,  but  the   tweet  content  is  yours),  can  also  use  via  @  •  DM:  Direct  message  
  14. 14. Any  ques<ons?  

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