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Social Media Etiquette for Pharmacists

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Talk given at the UP College of Pharmacy Emilio T. Yap Auditorium for the UP Pharmaceutical Association, 25 Jan 2017

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Social Media Etiquette for Pharmacists

  1. 1. FOR PHARMACISTS SOCIAL MEDIA ETIQUETTE Iris Thiele Isip Tan MD, MSc Professor, UP College of Medicine Chief, UP Medical Informatics Unit @endocrine_witch
  2. 2. PHARMACY ON SOCIAL MEDIA PHARMACY- CENTRIC BLOGS ASHP STATEMENT ON SOCIAL MEDIA USE
  3. 3. What are pharmacy students doing on social media?
  4. 4. Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270 Student engagement Boundaries e-professionalism Social Media & Pharmacy Education
  5. 5. — Bandura’s Theory of Social Learning Individuals learn by observing one another through live, verbal or symbolic communication. ” “
  6. 6. Participation and dialogue in a social setting allows individuals to use and construct knowledge. “ ” — Social Constructivist Theory
  7. 7. Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270 Student engagement Boundaries e-professionalism Social Media & Pharmacy Education
  8. 8. Use of social media in the classroom can feel both uncomfortable and inappropriate for students who have long used social media for personal communication. Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270
  9. 9. PRIVACY CONFIDENTIALITY About people About identifiable data Extension of privacy Right to be left alone Limit access to public Prevent unauthorized access
  10. 10. PRIVACY PARADOX Bushel et al. Protecting human health & security in digital Europe: How to deal with the “Privacy Paradox”? Sci Eng Ethics 2014 Fear threats to personal autonomy and freedoms from globalized data processing by government Voluntarily disclose personal data on social networking sites (names, photos, dates of birth, marital status, medical data)
  11. 11. Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270 Student engagement Boundaries e-professionalism Social Media & Pharmacy Education
  12. 12. Don’t lie. Don’t pry. Don’t cheat. Can’t delete. Don’t steal. Don’t reveal. A 12-word Social Media Policy Farris Timimi, Mayo Clinic Center for Social Media If it’s on the Internet, it isn’t private by DonkeyHotey, https://flic.kr/p/9RYZvc
  13. 13. J Am Pharm Assoc 2010;50:745-51 PUBLIC FAMILIARITY ECONOMICAL NATURE OF USING SOCIAL MEDIA ABILITY TO DISSEMINATE INFORMATION RAPIDLY
  14. 14. WWW.FB.COM/ENDOCRINEWITCH
  15. 15. J Am Pharm Assoc 2010;50:745-51 MESSAGE-TAILORING CAPABILITIES THAT CAN EFFECTIVELY TARGET SPECIFIC POPULATIONS
  16. 16. J Am Pharm Assoc 2010;50:745-51 FACILITATE THE ORGANISATION OF PEOPLE AND DISTRIBUTION OF CONTENT
  17. 17. PHARMACY- CENTRIC BLOGS ASHP STATEMENT ON SOCIAL MEDIA USE PHARMACY ON SOCIAL MEDIA
  18. 18. J Am Pharm Assoc 2010;50:714-719 CATEGORIES OF PHARMACY BLOGS (2009) N=136 NEWS PERSONAL VIEWS STUDENT INFORMATION CAREER ORIENTED DRUG RELATED BIG PHARMA TECHNICIAN INFORMATION
  19. 19. J Am Pharm Assoc 2010;50:714-719 ISSUES WITH PATIENTS PERSONAL LIFE WORKING CONDITIONS ISSUES WITH OTHERS THEME ANALYSIS OF BLOGS IN PERSONAL VIEWS CATEGORY (N=38) 63% promote a negative impression of pharmacists and/or the profession
  20. 20. … the blogs serve to humanize the pharmacist, revealing emotions and feelings that might not otherwise be seen by patients and/or other health professionals. Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
  21. 21. The ability to vent frustrations to an online, faceless audience may be therapeutic and reduce job stress and increase overall job satisfaction. Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
  22. 22. The personal views blogs provided insight into the myriad issues involved with interprofessionalism activities. Cain & Dillon, J Am Pharm Assoc 2010;50:714-719
  23. 23. PHARMACY- CENTRIC BLOGS ASHP STATEMENT ON SOCIAL MEDIA USE PHARMACY ON SOCIAL MEDIA
  24. 24. “ [those] who use social media, to do so in a professional, responsible and respectful manner.”
  25. 25. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012) Thoroughly consider the purposes and potential outcomes of participation in social media and develop the strategies and skills required to effectively utilize social media to meet their goals
 “
  26. 26. Exercise professional judgment and adhere to professional standards and legal requirements in both private and public social media communications, especially legal and ethical obligations to protect the privacy of personal health information. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  27. 27. Balance the benefits social media provide with the obligations and liabilities they may create Encourage the development and application of best practices by users of social media. SOCIAL MEDIA POLICY ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  28. 28. Suggested Elements of Social Media Policies Jeff Cain, Am J Health-Syst Pharm 2011;68:1036-40. Reputation of organization Define who is permitted to speak on behalf of the organization Privacy Should not reveal private information about patients Productivity Personal use is permissible only during non-work hours General State that organizational policies are applicable to social media communications Playbricks 3 by Paul Preacher, http://www.freeimages.com/photo/205911
  29. 29. MAINTAINING PROFESSIONALISM ONLINE Defines conduct worthy of CM & PGH EXTERNAL COMMUNICATIONS Using social media for health promotion Dealing with outsiders, media or press SAMPLE SCENARIOS To illustrate provisions of the policy SETTING UP SOCIAL MEDIA ACCOUNTS Guidance for personal accounts Approval of institutional accounts POSTING ON PERSONAL ACCOUNTS Guidance if identified with CM or PGH PROTECTING PRIVACY & CONFIDENTIALITY To uphold patients’ rights UPCM/PGH Social media policy SECTIONS 01 02 03 04 05 06 DRAFT FOR DISCUSSION ONLY DO NOT REPRODUCE, QUOTE OR USE IN ANY WAY
  30. 30. Medical advice offered through social media should be provided in accordance with the professional standards of pharmacy practice. Advance the well-being and dignity of patients ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  31. 31. Pharmacy professionals should be cognizant of both the benefits and limitations of online communication. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  32. 32. Pharmacy professionals should view social media as a means to not only provide timely and accurate drug information but also to rebut inaccurate, misleading, or outdated information. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  33. 33. Complaining about or disparaging patients, even in general terms, does not advance the dignity of patients or the profession. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  34. 34. The higher standards of conduct expected of professionals, even in personal behavior, apply as well to their participation in social media. Acting with integrity and conscience ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  35. 35. The apparent anonymity provided by social media does not release pharmacy professionals from their ethical obligation to disclose potential conflicts of interest. 
 ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  36. 36. Preceptors and mentors have a special responsibility to model 
 appropriate practices 
 ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  37. 37. Pharmacy professionals should not use social media to make ad hominem comments or needlessly denigrate specific care providers, institutions, or professions. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  38. 38. Postings on social media should be subject to the same professional standards and ethical considerations as other personal or public interactions. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  39. 39. Pharmacy professionals should exercise professional judgment and employ established best practices to ensure compliance with privacy requirements when communicating with patients or about specific patient cases on social media. ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)
  40. 40. www.healthxph/manifesto
  41. 41. — Brian Donahue, student pharmacist ” “ Social media is a window through which we ask people to look. How big we make the window is up to us, as is what we do in front of the window. Journal of the American Pharmacists Association Nov/Dec 2013doi: 10.1331/JAPhA.2013.13536
  42. 42. FOR PHARMACISTS SOCIAL MEDIA ETIQUETTE Iris Thiele Isip Tan MD, MSc Professor, UP College of Medicine Chief, UP Medical Informatics Unit @endocrine_witch

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