UCBCHL - Top social media efforts we can learn from

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A conversation about some great uses of social media to help health and public health organizations.

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UCBCHL - Top social media efforts we can learn from

  1. 1. Social Media Efforts Peer Learning
  2. 2. LIST BUILDING
  3. 3. Story Telling
  4. 4. My California Story.org Story Telling
  5. 5. Using Video – Educating (through humor) www.youtube.com/watch?v=ZHRC30ZWGHA CHPC Microtargeting a community
  6. 6. Building your Broadcast Network - Advocacy Lobby Day 2010 A Tree Falls & Everyone Hears CHPC
  7. 7. Building your Broadcast Network - Education CHPC
  8. 8. Try Something New on Lots of Platforms for Fundraising
  9. 9. New Ways To Engage & Build Teams / Community
  10. 10. Twitter Celebrity Website Payoff
  11. 11. Piece by Piece….
  12. 15. Building your team - Advocacy on Facebook? Twitter? JUST ADD IT IN…
  13. 16. Here’s the Talking Points…
  14. 17. Now, Take it to Facebook…
  15. 18. Now, Take it to Twitter…
  16. 19. My E-Patient Twitter Success Story When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was …"Twitter." Twitter leads to diagnosis and treatment: The Story of Erin Turner UCB CHL
  17. 20. New Media Success UCB CHL http://www.youtube.com/watch?v=1tWmfRSGoMc
  18. 21. <ul><li>Mother reads story USA Today re: wrist pain </li></ul><ul><li>Tells daughter about news story </li></ul><ul><li>Daughter participates in #wristpain tweet chat hosted by Mayo Clinic </li></ul><ul><li>Talks with same doctor from news story and reviews Mayo site for information </li></ul><ul><li>Makes appointment with doc </li></ul><ul><li>Diagnosis made, surgery within 24 hrs </li></ul><ul><li>Blog post about experience, which further spreads information… </li></ul>Twitter leads to diagnosis and treatment The Story of Erin Turner Dr. Richard Berger UCB CHL
  19. 22. RESULTS: Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business UCB CHL
  20. 23. CHPC “ It Gets Better” – Putting the tools to work Candor Timeliness Ease of access
  21. 24. Not sure what to measure? Ask the CDC CDC.GOV/Metrics CHPC Define how YOU want to be measured
  22. 25. <ul><li>Dan Cohen, Principal Full Court Press Communications [email_address] @DCSTPAUL / @FullCourt Press </li></ul><ul><li>510-465-8294 </li></ul><ul><li>Ana-Marie Jones </li></ul><ul><li>CARD – Collaborating Agencies Responding to Disaster </li></ul><ul><ul><li>@CARDCanHelp & @MsDuctTape </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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