Crea session one with feedback

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Crea session one with feedback

  1. 1. MTC Technology Forum 2010<br />CREA Conference<br />St. John’s Newfoundland<br />Social Media For Your Board or Association<br />
  2. 2. Social Media Revolution 2010<br />
  3. 3. Is it necessary to make a case for Social Media in 2010? <br />Let’s discuss how your Board or Association can use it advantageously<br />Half of group on LinkedIn, Facebook<br />Another means to communicate to members<br />Very few Boards or Associations Blog<br />Making a Case for Social Media<br />
  4. 4. What’s in it for your Board/Association?<br />Information overlap is beneficial. Reaching members in the ways that they want to be communicated with<br />Can communicate with public and other members<br />1/3 use Facebook<br />A few use YouTube<br />Engagement – let’s us hear back. Allow comments with approvals<br />Image<br />Credibility, backed up by stats, graphs, articles, etc.<br />What about different languages? Use LinkedIn groups as a resource, Google<br />Start a group or discussion on LinkedIn: Members/Consumers <br />Why Social Media?<br />
  5. 5. Consumer Focused<br />Promote REALTOR<br />Quality of life<br />Events<br /> Member Focused<br />Courses<br />Events<br />Everything<br />Getting information out<br />1 Board had member-focused social media, no one else in group<br />Are you there yet? If not, why Not?<br />
  6. 6. Some have commented about Forum on Facebook<br />Some allow comments on their blog (must approve comments first)<br />Good way to get feedback<br />People don’t want to be preached to; share<br />Half of this group was on Facebook, less than that commented within last two days<br />Keep it open-ended to allow comments<br />You can control the comments to watch anti-competitive comments<br />You’re getting dialogue<br />You can alter your blog to make it clearer<br />You have the copyright on a blog, make it part of your website<br />Do you engage?<br />
  7. 7. Gets info out only, no comments back<br />Some good comments bring positive ideas<br />Negative comments may mean your blog is not clear; reblog with more clarity<br />You can control comments – don’t be afraid!<br />Some of the group do not allow comments<br />Do you Broadcast?<br />
  8. 8. Need to develop policy and rules<br />Handbook, resources are available<br />“Be a source of the source, not the source”<br />Education feedback<br />“How-to” videos and blogs for members<br />Things to remember pertinent to <br />Advertising guidelines – make sure logos, etc. are there<br />Upcoming seminars<br />What information do you share on a member-focused site?<br />
  9. 9. Have a concise, relevant message to get relevant comments back<br />Pull info from newspapers, CREA, Regulators and Provincial Sources, etc. N.B. Always quote source<br />Use open-ended questions and surveys to get responses<br />Code of ethics, REALTORS Care info, forms in plain language – very useful and popular<br />Post relevant info from other sources (provincial, local, etc.)<br />What information would you share on a consumer-focused site?<br />
  10. 10. Blog is the centre of it all. Use Twitter, Facebook and YouTube to broadcast the URL’s on your Blog.<br />Use YouTube for how-to videos – yes<br />Market Updates by Video from the President or Market Analysts…<br />Your Tube videos should be under 3 minutes. “Embed” it in your website and post it on your blog and allow members to use that content.<br />Facebook, LinkedIn owns the info when you post on their sites.<br />Start with a blog. Make the Blog your center, then you own the content.<br />What comes first?<br />
  11. 11. Personnel, Volunteers, Procedures, Plans, Time<br />Set up procedures, set up the permissions<br />Commit to Social Media as part of your marketing plan and your budget<br />Know that you must monitor all outgoing communications<br />There is a time and budget commitment and you must be prepared.<br />What is your commitment?<br />
  12. 12. Social Media for your board/association<br />
  13. 13. SOCIAL MEDIA GUIDE<br />
  14. 14. http://www.facebook.com/richardsilver<br />

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