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Exponential Tech Tuesday Webinar

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Slides for my 10 April 2018 presentation for the Global Network of Healthcare Innovation Centers on Social Media in health care, and particularly the relevance for institutions like Mayo Clinic.

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Exponential Tech Tuesday Webinar

  1. 1. ©2016 MFMER | 3507910- Social Media and Mayo Clinic’s DNA Lee Aase, Director, Mayo Clinic Social Media Network @LeeAase Global Network of Healthcare Innovation Centers
  2. 2. 3
  3. 3. 4 Why?
  4. 4. Mayo Clinic’s Original Social Networkers
  5. 5. Countries Dr. Will Mayo Visited Austria Denmark Ireland Scotland Australia England Italy Sweden Argentina Fiji Mexico Switzerland Belgium Finland New Zealand Uruguay Canada France Norway Chile Germany Peru Cuba Holland Russia
  6. 6. Countries Dr. Will Mayo Visited
  7. 7. The Surgeons Club
  8. 8. … and is part of the DNA of healthcare! Social Networking is part of Mayo Clinic’s DNA…
  9. 9. 10 Information Sources Behind Preference for Mayo Clinic
  10. 10. 11 Moving Mayo Clinic from Social Networking to Social Media
  11. 11. 12
  12. 12. 13 Amplifying Word-of-Mouth Cost-Effective Knowledge Sharing and Reputation Enhancement
  13. 13. 15
  14. 14. ©2016 MFMER | 3507910- Developing Deeper Relationships
  15. 15. 19 @colleen_young
  16. 16. 20
  17. 17. 21
  18. 18. 22
  19. 19. The Surgeons Club for Social Media in Healthcare
  20. 20. The Mayo Clinic Social Media Network • The Mayo Clinic Social Media Network (#MCSMN) exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients. • Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere. • Makes resources developed for Mayo Clinic staff available to peers, and generates revenue to support mission.
  21. 21. #MCSMN: A Catalyst for Health Care Social Media • Guidelines • Best Practices • Platforms • Training • Consultation
  22. 22. FREE Basic membership: socialmedia.mayoclinic.org
  23. 23. 28 Social for Healthcare Certificate from Mayo Clinic and Hootsuite
  24. 24. 29 Learning and Networking Events • Social Media Residency - One-day crash course • June 11 - Rochester, Minn. • Nov. 13 - Jacksonville, Fla. • Dec. 11 - Scottsdale, Ariz. • Annual Conference - Nov. 14-15 in Jacksonville
  25. 25. 30 Let’s Discuss! • @LeeAase on Twitter • aase.lee@mayo.edu • socialmedia.mayoclinic.org

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