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Special Session on social media - Get started on Twitter #EBMT15


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Presentation on Twitter during the 41st Annual Meeting of the European Society for Blood and Marrow Transplantation in Istanbul, March 2015

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Special Session on social media - Get started on Twitter #EBMT15

  1. 1. Special Session on Social Media Get started on Twitter! Mélanie Chaboissier Istanbul, Monday 23 March 2015
  2. 2. 2 • Free micro-blogging to send and receive short public messages called tweets that are limited to 140 characters. What is Twitter? Twitter and Social Media in general focus on building online communities of people who share interests, or who are interested in exploring the interests of others through two-way communication. #EBMT15
  3. 3. 3 Anatomy of a tweet User’s profile logo User’s name Twitter username Event hashtag Reply Retweet More: Share via DM or email Embed Tweet Pin to your profile page Delete TweetFavorite #EBMT15
  4. 4. 4 Useful terminology Term Definition Examples of Tweets @handle 1st sign of every Twitter username. Also used in tweets when you want to mention another user #hashtag Used for group information around a specific theme, subject, campaign or event Retweet RT To share somebody else’s tweet. A retweet goes to all your followers (a follower is someone who subscribes to receives your updates) Direct Message DM Private messages to other Twitter users Shortened URLs Shorter links of a rather long web address to be pasted in your tweet #EBMT15
  5. 5. 5 How Twitter can be used as a resource for research? • Tweet about new publications • Tweet commentaries about clinical trials / guidelines • Tweet interesting new materials that you produce • Tweet a take-away learning after a session • Tweet about details of talks, seminars, guest lectures and network events • … #EBMT15
  6. 6. 6 Setting up your Twitter account Choose a username which makes you easily identifiable to others. #EBMT15
  7. 7. 7 • Follow other users: – Use the Search box to look for friends / colleagues / BMT Community on Twitter – See who they are following by clicking on their profile, and then clicking on ‘Following’ – Use also “Who to follow” option and the keyword search • Start Tweeting: You have 140 characters to give a very brief, interesting description that will make people want to follow you, so choose carefully. • Retweet, reply, react at least twice daily to gain traction on Twitter. You’ve created your account and then what? #EBMT15
  8. 8. 8 Twitter during an event or an educational course Those interested in or attending the event FOLLOW RELAY INTERACT Information, research breakthrough, behind the scene coverage Start a discussion with attendees, share comments, ask and answer questions #EBMT15
  9. 9. 9 #EBMT15 Twitter wall #EBMT15
  10. 10. 10 Follow the EBMT on Twitter using @TheEBMT and the Annual Meeting 2015 Hashtag #EBMT15 #EBMT15