Twitter 151: Tweetcamp II
              Lee Aase
              Manager
    Syndication and Social Media
             Mayo ...
Why?
Why Social Media?
#1 Preference among U.S. adults for
diagnosis and treatment of serious
medical conditions: Mayo Clinic
#...
Why Twitter? Why Tweetcamp?
 Innovation in Mayo’s DNA for > 100 years

   Medical Record, Cortisone, Joint Replacements

 ...
Today’s Goals
You will better understand social media,
particularly Twitter

You will see, share applications for your wor...
Tweetcamp = Twitter Bootcamp
   In one hour, covering all this and more
     Twitter 101: Intro to Twitter
     Twitter 10...
Twitter vs. Facebook
Facebook is primarily for
strengthening existing
connections (or re-establishing
former ones.) For yo...
Twitter vs. Blogs
Twitter is a micro-blogging platform.

Limited length reduces writer’s/artist’s block

Blogs provide opp...
Assignments for Virtual,
Non-Mayo Participants
 Introduce yourself with a tweet that
 includes your employer name, your
 c...
5 Reasons Twitter is
      Better than Email
“Brevity is the soul of wit” - and of Twitter

No expectation to read and res...
More Reasons to Care

Twitter traffic grew 33 percent in 1 month

Whether Twitter remains the “hot” platform
or not, this t...
Case Studies
and Use Cases
Case Study #1: Listening
Ensuing Conversation
Case Study #2: Tweetup
         in Baltimore
         Me: Are you based in Baltimore?


Me: I’m going to be there Tuesday ...
Case Study #3:
Contributing to Virality
 Alerted to interesting video of older couple
 playing piano in Gonda atrium.

 ht...
The next day...
Six Days Later...
8 p.m. CDT on 4/22/09
The story continues...
Twitter Hashtags
Enable easy gathering, especially around an event,
such as:

  #journchat
  #hcsm
  #mhsfellows
  #LeeAas...
Use Case/Pilot #1:
Tweetcamp II (#tweetcamp2)
 Promoted exclusively externally through Twitter,
 blogs, Facebook - startin...
Use Case/Pilot #2:
   #healthedreform
Mayo Clinic National Symposium on
Medical and Health Care Education
Reform April 27-...
Use Case/Pilot #3:
Communicating Research
 #a1cflex - Dr. Victor Montori discussing
 diabetes paper at 5 p.m. CDT on
 Monda...
Using Twitter with Yammer
 Yammer = Twitter for Enterprise
 Adding #yam tag to Tweets can import
 to Yammer
 See Yammer cu...
Yammering via Twitter



Less than a minute later, on Yammer:
The Twitter API
A toolkit other programmers can use to create
useful services based on Twitter

Examples include:

  TwitP...
Twitter Etiquette
Generally follow your followers

Following not = endorsement

Auto d to new followers = Not Cool

“Prote...
Evolving “Follow” Policy

At first @mayoclinic didn’t follow anyone

Then started following other medical providers

But on...
@mayoclinic Profile
Sample Twitter Bio
How I Monitor and
 Respond in Twitter
Two accounts: @leeaase and @mayoclinic

Use Tweetdeck as @leeaase, with panes for

 ...
My Twitter Priorities
Following 1,000+ in two accounts = Fire Hose

Particular emphasis on Replies, Directs and
tweets men...
Finding “Tweeps”

Search for terms that interest you on
search.twitter.com

  See who is saying interesting things

  Foll...
Assignments
Sign up for Twitter if you haven’t yet

Set up your account to conform to Mayo
guidelines

Follow @leeaase, @m...
For Extra Credit
Join in #a1cflex and #healthedreform, and send
out some tweets to help spread the word, such as:

  @mayoc...
Discussion
Tweetcamp II - Twitter Bootcamp
Tweetcamp II - Twitter Bootcamp
Tweetcamp II - Twitter Bootcamp
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Tweetcamp II - Twitter Bootcamp

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The slides to accompany Tweetcamp II, a bootcamp conducted via Webcast and Twitter (#tweetcamp2) offering training in how to use Twitter, particularly in health care.

Published in: Health & Medicine, Technology

Tweetcamp II - Twitter Bootcamp

  1. 1. Twitter 151: Tweetcamp II Lee Aase Manager Syndication and Social Media Mayo Clinic
  2. 2. Why?
  3. 3. Why Social Media? #1 Preference among U.S. adults for diagnosis and treatment of serious medical conditions: Mayo Clinic #1 info source influencing preference: Recommendation from a friend, MD Social media = WOM in 21st Century Social media ascending on media landscape
  4. 4. Why Twitter? Why Tweetcamp? Innovation in Mayo’s DNA for > 100 years Medical Record, Cortisone, Joint Replacements Heart-Lung Bypass, CT Scanner, MRI Sharing, Learning from Others also in Mayo DNA Dr. Will and Dr. Charlie via Train, Boat Twitter, social media are powerful tools for much faster, broader exchanges
  5. 5. Today’s Goals You will better understand social media, particularly Twitter You will see, share applications for your work For Mayo Clinic participants: You will work with our social media team and Center for Innovation to identify additional potential use cases and pilots
  6. 6. Tweetcamp = Twitter Bootcamp In one hour, covering all this and more Twitter 101: Intro to Twitter Twitter 102: Creating an Account Twitter 103: Following and Being Followed Twitter 104: 4 Steps to Building Your Network Twitter 105: Tweeting by Text Message Twitter 106: Tweetdeck vs. Twhirl Twitter 107: Twitter Clients for iPhone Accelerated learning but no shortcuts Google Lee Aase for full curriculum
  7. 7. Twitter vs. Facebook Facebook is primarily for strengthening existing connections (or re-establishing former ones.) For your friends. Twitter enables you to connect with people who have common interests. For the friends you don’t know yet.
  8. 8. Twitter vs. Blogs Twitter is a micro-blogging platform. Limited length reduces writer’s/artist’s block Blogs provide opportunity for more thoughtful reflection and development Tweeting = great way to take notes on a live event Blog = platform for review/synthesis Twitter = great for spreading word about posts
  9. 9. Assignments for Virtual, Non-Mayo Participants Introduce yourself with a tweet that includes your employer name, your city and the hashtag #tweetcamp2 Alternate: http://tweetchat.com/ room/tweetcamp2 Continue to tweet any questions or comments using the same hashtag
  10. 10. 5 Reasons Twitter is Better than Email “Brevity is the soul of wit” - and of Twitter No expectation to read and respond to everything Conversations open and discoverable Direct messages can reach recipients with priority Blocking or unfollowing punishes abuses
  11. 11. More Reasons to Care Twitter traffic grew 33 percent in 1 month Whether Twitter remains the “hot” platform or not, this type of communication tool will grow in importance Ed Bennett’s list had 132 hospitals with Twitter accounts 4/15/09, and keeping up with growth is hard http:/ /ebennett.org/hsnl/
  12. 12. Case Studies and Use Cases
  13. 13. Case Study #1: Listening
  14. 14. Ensuing Conversation
  15. 15. Case Study #2: Tweetup in Baltimore Me: Are you based in Baltimore? Me: I’m going to be there Tuesday for this conference. (asae.center.or/hcc) on a panel RU available late pm? Me: I’m flying out Tues at 6:45 p.m. Any avail in the later afternoon? I think my panel is done about 2:30
  16. 16. Case Study #3: Contributing to Virality Alerted to interesting video of older couple playing piano in Gonda atrium. http://www.youtube.com/watch?v=RI-l0tK8Ok0 Embedded in Sharing Mayo Clinic, posted to Mayo Clinic Facebook page, and Tweeted 1,005 views in six months up to 4/8/09.
  17. 17. The next day...
  18. 18. Six Days Later...
  19. 19. 8 p.m. CDT on 4/22/09
  20. 20. The story continues...
  21. 21. Twitter Hashtags Enable easy gathering, especially around an event, such as: #journchat #hcsm #mhsfellows #LeeAaseIsReallyWonderful - unused to date Follow in search.twitter.com - try searching for #tweetcamp2 now! Or log into room on Tweetchat.com Create a hashtag simply by using it in a tweet
  22. 22. Use Case/Pilot #1: Tweetcamp II (#tweetcamp2) Promoted exclusively externally through Twitter, blogs, Facebook - starting Monday, 4/20 Webcast added yesterday Webcast registrations: 47 as of 5 a.m. 4/23 65 as of 11 a.m. 4/23 We’re living the pilot right now
  23. 23. Use Case/Pilot #2: #healthedreform Mayo Clinic National Symposium on Medical and Health Care Education Reform April 27-28, with Web cast Several Mayo staff live-tweeting and encouraging others to watch and tweet Potential to broaden event awareness and participation
  24. 24. Use Case/Pilot #3: Communicating Research #a1cflex - Dr. Victor Montori discussing diabetes paper at 5 p.m. CDT on Monday, April 27 - http:/ /bit.ly/pxhaJ Goal: Live, focused discussion of research findings in Annals of Internal Medicine, to help engage interested community and disseminate findings
  25. 25. Using Twitter with Yammer Yammer = Twitter for Enterprise Adding #yam tag to Tweets can import to Yammer See Yammer curriculum for more background: http://bit.ly/dKPP0 One tweet to share externally and internally
  26. 26. Yammering via Twitter Less than a minute later, on Yammer:
  27. 27. The Twitter API A toolkit other programmers can use to create useful services based on Twitter Examples include: TwitPic.com for sharing photos Phone applications (e.g. Twitterific, Twittelator, Tweetie, Twitterberry) and Desktop clients (e.g. Tweetdeck, Twhirl) Hootsuite.com to schedule tweets Hundreds of others (tweet your favorites and their functions w/#tweetcamp2 hashtag, please!)
  28. 28. Twitter Etiquette Generally follow your followers Following not = endorsement Auto d to new followers = Not Cool “Protecting” updates also = Not Cool Replying (@) = Cool Re-Tweet (RT) to credit sources, help followers find interesting tweeters also = Cool Don’t conceal work affiliation
  29. 29. Evolving “Follow” Policy At first @mayoclinic didn’t follow anyone Then started following other medical providers But only people we follow can send direct messages, so we began adding “non-salesy” tweeters New approach: Follow followers who show they want to be followed by sending a tweet saying: “@mayoclinic please follow”
  30. 30. @mayoclinic Profile
  31. 31. Sample Twitter Bio
  32. 32. How I Monitor and Respond in Twitter Two accounts: @leeaase and @mayoclinic Use Tweetdeck as @leeaase, with panes for All Friends “Top Tweeps” Replies Directs Search (“Mayo Clinic” or mayoclinic) Twhirl as @mayoclinic
  33. 33. My Twitter Priorities Following 1,000+ in two accounts = Fire Hose Particular emphasis on Replies, Directs and tweets mentioning Mayo Clinic Scan “All Friends” as able, but no guilt trip As tweeps say interesting things or interact, add to “Top Tweeps”
  34. 34. Finding “Tweeps” Search for terms that interest you on search.twitter.com See who is saying interesting things Follow them Try services like http://mrtweet.com/ and http://www.twellow.com/
  35. 35. Assignments Sign up for Twitter if you haven’t yet Set up your account to conform to Mayo guidelines Follow @leeaase, @mayoclinic & @EdBennett Get Tweetdeck or Twhirl Start listening, following, re-tweeting See “10 Ways You Can Use Mayo Clinic’s Social Media Tools” - http://bit.ly/43Sbqc See full Twitter curriculum http://bit.ly/gt8p
  36. 36. For Extra Credit Join in #a1cflex and #healthedreform, and send out some tweets to help spread the word, such as: @mayoclinic to hold symposium on medical & health care education reform next wk. See Webcast info at http:/ /bit.ly/DJr9E #healthedreform @vmontori from @mayoclinic is holding a Twitter discussion of #diabetes research findings Mon Apr 27 Details: #a1cflex http://bit.ly/pxhaJ
  37. 37. Discussion

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