Teaching Twitter
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Who Is Using Twitter?    • Genders: (male 47% -- female 53%)    • Age (median): 31    • Income: 68% make $60,000 or more a...
Why Are People Using Twitter?           30%                                      10%                  12%      To let peop...
What Twitter Terminology                   Should You Know?    • Tweet – When you write and post your 140 characters on Tw...
What Twitter Terminology                   Should You Know?    • Replies – When a person writes a tweet directly to your h...
What Twitter Terminology                   Should You Know?    • Hashtag – A hashtag is used to categorize posts (tweets) ...
What Is a Twitter Timeline    • When you log in to Twitter, youll land on the timeline view      of your homepage.8
How Do You Get Started?9
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What Is the Best Way to Use                 Twitter Effectively?     • Focus on quality, not quantity, when you tweet     ...
What Is the Best Way to Use                 Twitter Effectively?     • Promote your ideas and your blog posts, if any.    ...
What Should You Tweet About?     • Answer the question, “What has your attention?”     • Share links to articles, videos, ...
What Should You Tweet About?     • Tweet about other people’s material that you see on       Twitter, such as another pers...
What Should You Tweet About?     • Read or give event updates     • Provide live coverage to an event     • Crowd-source q...
Are There Any Twitter Apps?     • For a extensively list of       more than 250 free Twitter       apps, go to     • http:...
Twitter Apps     • Let’s look at just a few:     • Tweetdeck – It acts as your desktop dashboard to help you       organiz...
How Do You Know Who to Follow?     • Use the Twitter search engine to find names and brands     • Use directories like Twe...
What Five Tips Will Help You Get           Benefits More Using Twitter?     • Tweet excellent content as often as possible...
What Are Some Great Advanced              Tips for Twitter Users?     • Do not use “&” in your Twitter profile.     • 125 ...
What Are the Most Common Mistakes             Twitter Users Make?     • Choosing inappropriate usernames     • Not complet...
Why Should You Be Teaching Twitter in     Your Business Communication Class?     • Twitter can help business people organi...
Why Should You Be Teaching Twitter in     Your Business Communication Class?     • Twitter can bring great minds together ...
Why Should You Be Teaching Twitter in     Your Business Communication Class?     • Twitter can give critics a forum, but t...
Why Should You Be Teaching Twitter in     Your Business Communication Class?     • Twitter can be used to save money, beca...
What Businesses Are Using Twitter?39
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How Can Twitter Be Used in the                   Education?     • Send a direct tweet to a student     • Help classmates g...
How Should Twitter Be     Integrated into a Textbook?51
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What types of assignments will I see in         a Bovee and Thill textbook?57
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All textbook examples and illustrations of     Twitter shown in this presentation were taken         directly from Bovee &...
For a rich array of resources about Twitter, go to     Business Communication Headline News, look     under “Categories” i...
For teaching tips and techniques, often about           Twitter, social media and electronic       communication, go to Bo...
For more than 175 PowerPoint slideshows on      various aspects of business communication,          go to Real-Time Update...
Credits     Slide 4. The Next Web. "Twitter’s User Demographics Visualised ."     http://thenextweb.com/twitter/2010/12/30...
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Teaching Twitter

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Learn how to teach Twitter to your business communication or business writing students. For a script for this presentation, go to http://www.slideshare.net/Bovee/teaching-twitterscript. Be sure to download it!

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Teaching Twitter

  1. 1. Teaching Twitter
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  3. 3. Who Is Using Twitter? • Genders: (male 47% -- female 53%) • Age (median): 31 • Income: 68% make $60,000 or more a year • Updates: 52% update their status every day • Tweets: About 55 million are sent each day. • Users: 106 million people and rapidly growing3
  4. 4. Why Are People Using Twitter? 30% 10% 12% To let people To provide links Other -- develop a who are following to news and personal brand, learn them know about blog articles to new things, or discover their status their followers reading materials 30% To have a private 6% 3% conversation To discuss politics, To provide links to sports, or current images and videos events 3% 6% To provide links to To give a product other web content recommendation or to make a product4 complaint
  5. 5. What Twitter Terminology Should You Know? • Tweet – When you write and post your 140 characters on Twitter and hit the “Send” button, it’s called a tweet. You can tell people, “I’m going to tweet,” so “tweet” can be used as a noun or a verb. • Handle – This is your Twitter @username, such as @BoveeThill_Blog is one of my Twitter handles. It can be an individual’s name, a company name, or anything you want to make up that isn’t currently in use by someone else using Twitter. • Follow – Adding a person to your list of people you are following, which enables their tweets to show up on your Twitter homepage.5
  6. 6. What Twitter Terminology Should You Know? • Replies – When a person writes a tweet directly to your handle -- @samjones -- this is usually considered an invitation to engage with the follower who sent it to you. All of your followers will see your response when you send a reply. If you want to send a private message, send a DM. • DM – direct message – A message that is sent directly to another user. You can only send direct messages to people who are following you. This is the best way to have a private conversation with someone else. • RT – retweet – When you republish someone else’s tweet, it’s called retweeting. The original tweet along with the author information remain intact. Retweeting is a great way to pass along content to your own followers who you discovered among the people you’re6 following.
  7. 7. What Twitter Terminology Should You Know? • Hashtag – A hashtag is used to categorize posts (tweets) on Twitter according to topics. It’s a way to keep track of multi-party conversations or posts from an event. To add a hashtag to a tweet, you just preface the relevant term with the hash symbol (#), such as #buscommconf. This will allow people to search for tweets on this topic and to see them all. • Timeline – The “timeline” page is the homepage which displays tweets from all the people you are following. • Twitterverse – The “universe” of Twitter7
  8. 8. What Is a Twitter Timeline • When you log in to Twitter, youll land on the timeline view of your homepage.8
  9. 9. How Do You Get Started?9
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  24. 24. What Is the Best Way to Use Twitter Effectively? • Focus on quality, not quantity, when you tweet • Make connections with people in your field • Show that you are knowledgeable, and demonstrate your thought leadership. • Use Twitter to get real-time information about an organization, people, products, or a brand. Companies often use Twitter to monitor their products and brands to try and protect them.24
  25. 25. What Is the Best Way to Use Twitter Effectively? • Promote your ideas and your blog posts, if any. • Interact with people. • Proofread. Once a tweet is posted, it cannot be edited. • Learn to use URL shortening tools like Bit.ly and TinyURL, so when you use a URL in your tweet, it takes up a minimal amount of space.25
  26. 26. What Should You Tweet About? • Answer the question, “What has your attention?” • Share links to articles, videos, and websites • Ask questions to stimulate a discussion26
  27. 27. What Should You Tweet About? • Tweet about other people’s material that you see on Twitter, such as another person’s comments, blog post, video, or website • Retweet other people’s useful tweets • Read news tweets27
  28. 28. What Should You Tweet About? • Read or give event updates • Provide live coverage to an event • Crowd-source questions and answers28
  29. 29. Are There Any Twitter Apps? • For a extensively list of more than 250 free Twitter apps, go to • http://www.squidoo.com/ twitterapps and http://twitdom.com • There are desktop apps, web apps, and mobile apps.29
  30. 30. Twitter Apps • Let’s look at just a few: • Tweetdeck – It acts as your desktop dashboard to help you organize your incoming and outgoing tweets. • Tweetgrader – Twitter Grader is a tool that checks the power of your Twitter profile, and your Twitter influence, compared to millions of other users who have been graded • Twitlonger – This is way to let you post to Twitter when 140 characters isn’t enough.30
  31. 31. How Do You Know Who to Follow? • Use the Twitter search engine to find names and brands • Use directories like Twellow.com to find people with interests and hobbies similar to yours31
  32. 32. What Five Tips Will Help You Get Benefits More Using Twitter? • Tweet excellent content as often as possible. • Reply to conversations. • Retweet other people’s content. • Use Twitter search.32
  33. 33. What Are Some Great Advanced Tips for Twitter Users? • Do not use “&” in your Twitter profile. • 125 is the new 140. • Add a period before a tweet. • Use lists. • Set up groups.33
  34. 34. What Are the Most Common Mistakes Twitter Users Make? • Choosing inappropriate usernames • Not completing a bio • Not including a photo • Protecting updates • Carrying on long conversations between two users • Using one account for both personal and business tweets • Posting too many tweets in a short period of time • Not tweeting regularly • Posting the same updates repeatedly or tweeting about inane things34
  35. 35. Why Should You Be Teaching Twitter in Your Business Communication Class? • Twitter can help business people organize meet-ups at a physical location. • Twitter can work well for opinion polling. • Twitter can direct people’s attention to help other people35
  36. 36. Why Should You Be Teaching Twitter in Your Business Communication Class? • Twitter can bring great minds together and provides daily opportunities to learn. • Twitter can augment customer service. • Twitter breaks news faster than other sources.36
  37. 37. Why Should You Be Teaching Twitter in Your Business Communication Class? • Twitter can give critics a forum, but that means you can study them. • Twitter can help with business development, if the prospects are online. • Twitter can be used at events to build an instant backchannel37
  38. 38. Why Should You Be Teaching Twitter in Your Business Communication Class? • Twitter can be used to save money, because many companies make special offers via Twitter. • Twitter provides instant access to what is being said about the Twitter user and the Twitter’s user’s company and brand. • Twitter can be used for finding a job.38
  39. 39. What Businesses Are Using Twitter?39
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  50. 50. How Can Twitter Be Used in the Education? • Send a direct tweet to a student • Help classmates get to know each other • Collaborate on projects • Make announcements • Brainstorm • Take a poll • Share websites • Peer feedback50
  51. 51. How Should Twitter Be Integrated into a Textbook?51
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  57. 57. What types of assignments will I see in a Bovee and Thill textbook?57
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  65. 65. All textbook examples and illustrations of Twitter shown in this presentation were taken directly from Bovee & Thill’s business communication textbooks.65
  66. 66. For a rich array of resources about Twitter, go to Business Communication Headline News, look under “Categories” in the left-hand column, and select microblogging. www.businesscommunicationheadlinenews.com66
  67. 67. For teaching tips and techniques, often about Twitter, social media and electronic communication, go to Bovee & Thill’s blog: www.boveeandthillbusinesscommunication.com67
  68. 68. For more than 175 PowerPoint slideshows on various aspects of business communication, go to Real-Time Updates and select “Instructor Media.”68
  69. 69. Credits Slide 4. The Next Web. "Twitter’s User Demographics Visualised ." http://thenextweb.com/twitter/2010/12/30/twitters-user-demographics-visualised-infographic/ (15 February 2011). Slide 5. Digitalbuzz. "Infographic: The Meteoric Rise Of Twitter ." http://www.digitalbuzzblog.com/infographic-the-meteoric-rise-of-twitter/ (15 February 2011). Slide 37. Tech n Marketing. "9 Advanced Twitter Tips." http://technmarketing.com/web/9- advanced-twitter-tips/ (15 February 2011). Slide 38. Associated Content. "12 Common and Frequent Mistakes Twitter Users Make (and How to Avoid Them)." http://www.associatedcontent.com/article/1987398/12_common_and_frequent_mistakes_made _pg2.html?cat=41 (15 February 2011). Slide 39-42. Chris Brogan. "50 Ideas on Using Twitter for Business." http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/ (15 February 2011). Slide 54. University of Wisconsin--Madison. "50 Ways to Use Twitter in the Classroom." https://tle.wisc.edu/solutions/engagement/50-ways-use-twitter-classroom (15 February 2011).69

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