Twitter presentation for the NPLD Social Media Webinar 8/29/2012

1. Twitter
NPLD Site Managers Webinar

2. @VaStateParks on Twitter
• 11 December 2008
-- http://twbirthday.com/vastateparks/

3. Twitter Basics
It’s Not All About You – Make sure you’re not just using
Twitter as another distribution channel.
Comment - Reach out to people. Comment on their
updates. Comment on their blog posts.
Share & Retweet – If you share and retweet posts from
others, they’re more likely to reach out or share your content.
Ask Questions – People like to give their opinion. Ask
questions and have conversations around the responses (can
be great content for blog posts and also a nice source of
market research).
Use hashtags – You’ve probably seen those keywords that
start with a #. Monitoring hashtags for finding people to follow
and converse with can be handy too.
Follow People in Your Target Audience – Follow people
who follow other organizations similar to your.

4. Shared on Twitter
– via stats from
July 10-11, 2012
www.diffbot.com
http://mashable.co
m/2012/08/16/twitte
r-day-in-the-life-
infographic/

5. What we share
• Our Programs and events
• Our Articles
• Our Pictures
• Interesting articles and tweets from others

6. Post more than once
• According to Betaworks CEO John
Borthwick, the half-life of a tweet is four
minutes. What that means is that half of
the total clicks of a link within a tweet
come in the first four minutes of when it is
posted on Twitter.
3-4 times a Day

7. Tweet to be retweeted
• 140 character limit means you need to
allow 20 characters for someone else to
retweet you the “old school way.”
Follower Management

8. Tools
• Dashboard Social Media Management
HootSuite http://hootsuite.com
• Follower Management
Refollow http://refollow.com
• Bulk Scheduler
Grmln http://gremln.com
• RSS Feed
dlvr.it http://dlvr.it/