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Mayo Clinic Nursing Social Media Training

Lee Aase
Lee Aase

Slides for social media training sessions for Mayo Clinic nurse leaders, to enable them to more effectively guide their staff. Learn more at: https://socialmedia.mayoclinic.org/2018/02/19/empowering-nurse-leaders-to-embrace-social-media/

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©2016 MFMER | 3507910-
Social Media Training
for Dept. of Nursing Leaders
Do you have a social media account on…
Facebook?
Twitter?
Instagram?
LinkedIn?
Mayo Clinic Social Media Network
• What is the Social Media Network? A useful resource for
social media tools and guidance.
• Where can you find it?
• https://socialmedia.mayoclinic.org/nursing
• Shortcut on the Enterprise Department of Nursing
homepage (Mayo staff only)
4
Social Media Guidelines for Mayo Employees
Mayo Clinic Social Media Guidelines
1. All Mayo policies apply
2. Speak for yourself
3. Be professional
4. Be transparent
5. Practice mutual respect
6. Get your work done
7. Don’t “friend” patients
8. Don’t “friend” direct reports
9. Don’t endorse for Mayo
10. No Mayo logo or name
6
Nursing Scenarios

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Mayo Clinic Nursing Social Media Training

  • 1. ©2016 MFMER | 3507910- Social Media Training for Dept. of Nursing Leaders
  • 2. Do you have a social media account on… Facebook? Twitter? Instagram? LinkedIn?
  • 3. Mayo Clinic Social Media Network • What is the Social Media Network? A useful resource for social media tools and guidance. • Where can you find it? • https://socialmedia.mayoclinic.org/nursing • Shortcut on the Enterprise Department of Nursing homepage (Mayo staff only)
  • 4. 4 Social Media Guidelines for Mayo Employees
  • 5. Mayo Clinic Social Media Guidelines 1. All Mayo policies apply 2. Speak for yourself 3. Be professional 4. Be transparent 5. Practice mutual respect 6. Get your work done 7. Don’t “friend” patients 8. Don’t “friend” direct reports 9. Don’t endorse for Mayo 10. No Mayo logo or name
  • 7. What’s next: Small group activity • Participate with four or more people. • Review your scenario and discuss the appropriate response. • Identify someone to share your table’s learnings • Report out briefly.
  • 8. Group Debrief Report in two minutes or fewer: • What did your group decide and why?
  • 9. Scenario 1 A post-surgical patient and his wife are participating in a teach-back session for complex twice daily dressing changes they will perform at home. They have asked the RN if they can use their phone to take a video of her performing the dressing change for their future viewing at home. How do you respond and why?
  • 10. Scenario 1 – Key Learnings Guideline 1: All Mayo Clinic policies apply on social media. • With your consent, patients/families can take photographs or video for personal use. • Make it clear that teach-back videos are for a patient and caregiver’s personal use, not for public posting.
  • 11. Scenario 2 As an RN, you have developed a strong professional relationship with a transplant patient and her family. They are interested in sharing with you their new life post-transplant and ask if they can “friend” you on Facebook. How do you respond and why?
  • 12. Scenario 2 – Key Learnings Guideline 7: Don’t “friend” patients. • You should tactfully decline the request. • Exception: if an in-person friendship pre-dates the treatment relationship.
  • 13. Scenario 3 You’re in the middle of caring for a patient when a family member/caretaker asks to take a photo or video. You’re not comfortable since you don’t know how it will be used. How do you respond?
  • 14. Scenario 3 – Key Learnings Guideline 1: All Mayo Clinic policies apply on social media. • If the patient and staff member(s) consent, pictures and/or video may be taken. • If you are uncomfortable, you may decline to be in the picture and/or video.
  • 15. Scenario 4 You’ve swiped out for your lunch break. Before heading to the employee cafeteria, you sit down at the front desk and use the desktop computer to go online and see what your friends have posted on Facebook and Instagram. Is this OK, since you’re on break?
  • 16. Scenario 4 – Key Learnings Guideline 6: Get your work done. • Wait until you are no longer in a patient area (and make sure you’re off the clock). • Use your personal mobile device, rather than a desktop computer.
  • 17. Scenario 5 Over lunch, a colleague tells you about a wonderful experience caring for a cancer patient who had a successful proton beam treatment a few months ago. You feel inspired by the patient’s story and want to share it on Facebook, but know that this would be a privacy violation. A few days later, you see a story about the patient on Mayo’s Facebook page. Can you share the story now? Would it be any different if you see the patient’s story on TV or in the newspaper instead?
  • 18. Scenario 5 – Key Learnings Guideline 1: All Mayo Clinic policies apply on social media. • Don’t create your own post about patients or refer to them on social media. • Share news and stories Mayo Clinic posts to its official social media accounts.
  • 19. Scenario 6 A nurse is caring for a patient with leukemia. The patient is doing very well and will be discharged soon. With the patient’s permission the nurse posts a picture of the patient along with several of the nurses caring for him on her unit’s private Facebook group. A friend of one of the staff members who knew the patient, saw the post and questioned her about the patient. Was this an appropriate post? Why or why not?
  • 20. Scenario 6 – Key Learnings Guideline 1: All Mayo Clinic policies apply on social media. • Avoid posting patient information or photos that doesn’t originate from an official Mayo Clinic social media account.
  • 21. Scenario 7 A nurse posts on Facebook how stressful her day is at work. She doesn’t use patient names but makes disparaging comments about her patients and states she can’t wait until the end of the shift so she can hit the bars with her friends. Is this an appropriate post, considering it’s her private Facebook account and she doesn’t mention patients by name?
  • 22. Scenario 7 – Key Learnings Guideline 3: Be professional • Never use social media in a negative or unprofessional manner.
  • 23. Scenario 8 A nurse posts on Twitter about an upcoming job fair at Mayo Clinic. He shares information about the event as well as information about his work area and how much he has learned since starting at Mayo as a new graduate. He encourages his friends and others to attend the job fair and learn more about his work area as well as others. Is this an appropriate post? Why or why not?
  • 24. Scenario 8 – Key Learning Guideline 4: Be transparent • Professional (and much encouraged way) to share information
  • 26. 26 What do you do next? The 3 S’s of Social Media! • Open a conversation in your work area about social media. • Identify a social media super-user from your work area. • Share social media resources with your staff. Let us know how else we can support you.
  • 27. 27 5 Ways Nursing Staff Can Use Social Media 1. Follow Mayo Clinic on Facebook and Twitter. 2. Share Mayo Clinic news 3. Have a patient story idea to share? Contact Public Affairs. 4. Post questions about social media on the Nursing page of the Mayo Clinic Social Media Network. 5. Want to learn more? Sign up for the Mayo Clinic Social Media Basics for Healthcare certification.

Editor's Notes

  1. FOLLOW ALL APPLICABLE MAYO CLINIC POLICIES. For example, you must not share confidential or proprietary information about Mayo Clinic and you must maintain patient privacy. Pay special attention to policies concerning patient confidentiality, government affairs, mutual respect, political activity, Computer, E-mail & Internet Use, the Mayo Clinic Integrity Program, photography and video, and release of patient information to media. MAKE IT CLEAR THAT YOU ARE SPEAKING FOR YOURSELF AND NOT ON BEHALF OF MAYO CLINIC. A good disclaimer is: "The views expressed on this [blog; website] are my own and do not reflect the views of my employer." Consider adding this language in an "About me" section of your blog or social media profile.  IF YOU IDENTIFY YOUR AFFILIATION TO MAYO CLINIC, your social media activities should be consistent with Mayo’s high standards of professional conduct. IF YOU COMMUNICATE ON SOCIAL MEDIA ABOUT MAYO CLINIC or Mayo Clinic-related matters, you must disclose your connection with Mayo Clinic. BE RESPECTFUL AND PROFESSIONAL to fellow employees, business partners, competitors and patients on social media. Unprofessional language or behavior reflect poorly on Mayo, and may result in liability for you or Mayo Clinic. ENSURE THAT YOUR SOCIAL MEDIA ACTIVITY DOES NOT INTERFERE WITH YOUR WORK COMMITMENTS. Do not use social media in patient areas, or when you are on the clock. STAFF IN PATIENT CARE ROLES GENERALLY SHOULD NOT INITIATE OR ACCEPT FRIEND REQUESTS WITH PATIENTS except in unusual circumstances such as the situation where an in-person friendship pre-dates the treatment relationship. MAYO CLINIC DISCOURAGES STAFF IN MANAGEMENT/SUPERVISORY ROLES FROM INITIATING “FRIEND” REQUESTS WITH EMPLOYEES they manage.  Managers/supervisors may accept friend requests if initiated by the employee, and if the manager/supervisor does not believe it will negatively impact the work relationship. Mayo Clinic does not endorse people, products, services and organizations. For personal social media accounts where your connection to Mayo Clinic is apparent, you should be careful to AVOID IMPLYING THAT AN ENDORSEMENT OF A PERSON OR PRODUCT IS ON BEHALF OF MAYO CLINIC, rather than a personal endorsement. YOUR PERSONAL SOCIAL MEDIA NAME, HANDLE AND URL SHOULD NOT INCLUDE MAYO CLINIC’S NAME OR LOGO.