Twitter 101

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This are the presentation Slides from my Twitter 101 webinar.

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  • Messaging service that shares a lot of characteristics with email, IM, texting, blogging, RSS, social networks. Unique:Limited to 140 CHARACTERS – news headline, or truly sound biteMost accounts, and thus tweets, are public so you don’t have to give people permission to view them. Makes it easy to meet new people on twitter. All messages are opt-in, people choose to get a stream of others’ messages. (Following) Send & receive messages through various platforms (mobile phones, PCs, websites, desktop programs), in real time, so can fit into your day once or throughout. Dose of general friendliness – can meet various personal and professional needs.Twitter Book, by Tim O’Reilly & Sarah Milstein
  • Messaging service that shares a lot of characteristics with email, IM, texting, blogging, RSS, social networks. Unique:Limited to 140 CHARACTERS – news headline, or truly sound biteMost accounts, and thus tweets, are public so you don’t have to give people permission to view them. Makes it easy to meet new people on twitter. All messages are opt-in, people choose to get a stream of others’ messages. (Following) Send & receive messages through various platforms (mobile phones, PCs, websites, desktop programs), in real time, so can fit into your day once or throughout. Dose of general friendliness – can meet various personal and professional needs.Twitter Book, by Tim O’Reilly & Sarah Milstein
  • It is good for creating instant ambient intimacy.Personal story (Tim): connect with his brother, see what other people value. (Sarah): DDOJ (Daily Doses of Jack) – connection across miles. Sharing news and commentary, especially breaking news and shared experiences. Michael Jackson’s death Writers & readers Professional interests Shallowness – says things you can’t. Mind-reading: what are groups focusing on? Business Conversations & Missed Meetings Proving personal/professional expertise
  • It is good for creating instant ambient intimacy.Personal story (Tim): connect with his brother, see what other people value. (Sarah): DDOJ (Daily Doses of Jack) – connection across miles. Sharing news and commentary, especially breaking news and shared experiences. Michael Jackson’s death Writers & readers Professional interests Shallowness – says things you can’t. Mind-reading: what are groups focusing on? Business Conversations & Missed Meetings Proving personal/professional expertise
  • Perception: Celebrities (or rather their publicists) use this the most oftenReality: During the business day, more than 50% of tweets internationally are news or professional updates (no, I can’t remember where I read that study)
  • Perception: Celebrities (or rather their publicists) use this the most oftenReality: During the business day, more than 50% of tweets internationally are news or professional updates (no, I can’t remember where I read that study)Students have different learning curves
  • Seesmic: desktop & a great web-based application, enables you to use more than one account, can quote and RT, has several supported smart phone apps, conversations easily, keep searches saved, English spellcheckTweetDeck: Very popular with Mac users as has iPhone & iPad apps; desktop application across multiple browsers; Update LinkedIn, Facebook, & MySpace; RT directly or long-hand; manage conversations with @replies and DMs; record, share, and watch YouTube videos; multiple twitter accounts; create twitter listsHootSuite: enables you to schedule tweets, track statistics, customize your layout, assist with brand monitoring, iPhone compatible, multiple users over multiple accounts and types, RSS feeds, rate up or down, currently free, works well in the browser but also can function through Google Chrome or Mozilla Prism for desktop, no desktop clientCotweet: similar to HootSuite, can share duties and even send notifications about who is “on duty”, used by Idealist, McDonalds, Microsoft Windows, and even Twitter themselves!Twitterfeed – appends information to the front and back of feeds, pulls feeds automaticallyTwaitter – enables you to postdate tweetsOpenbeak – the formertwitterberry, used by Blackberry users so they don’t have to use SMS to update twitterStumbleUpon: enables you to post to twitter, Facebook, other sites, offer ratingsTweetGrid (http://tweetgrid.com/) – create Search Dashboards of up to 9 topics, no twitter account necessaryTwhirl: works with Adobe Air as a desktop client; can link multiple Seesmic video, twitter, FriendFeed accounts; can cross-post to LinkedIn, MySpace, Facebook, and ping.FM; post images via yFrog; search tweets and create saved searches; English spellcheck
  • Caveat: All about training them to make this a habit. This is a habit that you MUST emulate.
  • Twitter 101

    1. 1. Twitter 101What you need to knowWhat your students need to knowDeciding whether to “go there”Tools & Tips<br />Alisa M Rosales<br />Associate Director, Law Career Services & Public Service Law<br />DePaul University College of Law<br />May 2010<br />
    2. 2. What you need to know<br />Twitterary<br />Expectations & Culture<br />Twitter 101: Outline<br />
    3. 3. What you need to know<br />Twitterary<br />Expectations & Culture<br />What your students need to know<br />Demystifying<br />Integration into current uses<br />Prioritizing<br />Twitter 101: Outline<br />
    4. 4. What you need to know<br />Twitterary<br />Expectations & Culture<br />What your students need to know<br />Demystifying<br />Integration into current uses<br />Prioritizing<br />Deciding whether to “go there”<br />User tips<br />Time commitment<br />Twitter 101: Outline<br />
    5. 5. What you need to know<br />Twitterary<br />Expectations & Culture<br />What your students need to know<br />Demystifying<br />Integration into current uses<br />Prioritizing<br />Deciding whether to “go there”<br />User tips<br />Time commitment<br />Tools & Tips<br />Apps<br />Evolution of use<br />Twitter 101: Outline<br />
    6. 6. Twitter<br />Twitter 101: Twitterary<br />
    7. 7. Twitter<br />Tweet Defined<br />140 characters<br />Public<br />Opt-in/Following<br />Various platforms<br />Twitter 101: Twitterary<br />
    8. 8. Twitter<br />Tweet Defined<br />140 characters<br />Public<br />Opt-in/Following<br />Various platforms<br />@messages & DM<br />Twitter 101: Twitterary<br />
    9. 9. Twitter<br />Tweet Defined<br />140 characters<br />Public<br />Opt-in/Following<br />Various platforms<br />@messages & DM<br />Tweetup<br />Twitter 101: Twitterary<br />
    10. 10. Twitter<br />Tweet Defined<br />140 characters<br />Public<br />Opt-in/Following<br />Various platforms<br />@messages & DM<br />Tweetup<br />Fail Whale<br />Twitter 101: Twitterary<br />
    11. 11. Twitter<br />Tweet Defined<br />140 characters<br />Public<br />Opt-in/Following<br />Various platforms<br />@messages & DM<br />Tweetup<br />Fail Whale<br />#: hashtags<br />Twitter 101: Twitterary<br />
    12. 12. What is it good for?<br />Twitter 101: Expectations & Culture<br />
    13. 13. What is it good for?<br />WARNING: 3 Weeks Minimum<br />Twitter 101: Expectations & Culture<br />
    14. 14. What is it good for?<br />WARNING: 3 Weeks Minimum<br />Ongoing education<br />Twitter 101: Expectations & Culture<br />
    15. 15. What is it good for?<br />WARNING: 3 Weeks Minimum<br />Ongoing education<br />Ongoing engagement<br />Twitter 101: Expectations & Culture<br />
    16. 16. What is it good for?<br />WARNING: 3 Weeks Minimum<br />Ongoing education<br />Ongoing engagement<br />Multiple accounts<br />Twitter 101: Expectations & Culture<br />
    17. 17. What is it good for?<br />WARNING: 3 Weeks Minimum<br />Ongoing education<br />Ongoing engagement<br />Multiple accounts<br />Advice: Personal & Professional Accounts<br />Twitter 101: Expectations & Culture<br />
    18. 18. What is it good for?<br />3 Weeks Minimum<br />Ongoing education<br />Ongoing engagement<br />Multiple accounts<br />Advice: Personal & Professional Accounts<br />Moving target & comparison to LinkedIn groups<br />Twitter 101: Expectations & Culture<br />
    19. 19. What is it good for?<br />WARNING: 3 Weeks Minimum<br />Ongoing education<br />Ongoing engagement<br />Multiple accounts<br />Advice: Personal & Professional Accounts<br />Moving target & comparison to LinkedIn groups<br />Flexibility comparison to blogs<br />Twitter 101: Expectations & Culture<br />
    20. 20. Perception: Ashton Kutcher’s Lunch<br />Twitter 101: Student Knowledge<br />
    21. 21. Perception: Ashton Kutcher’s Lunch<br />Reality: News, Updates & Commentary<br />Twitter 101: Student Knowledge<br />
    22. 22. Perception: Ashton Kutcher’s Lunch<br />Reality: News, Updates & Commentary<br />Learning Curve:<br />All: Twitter, LinkedIn, Facebook<br />Social: Facebook<br />Email based<br />Nada<br />Twitter 101: Student Knowledge<br />
    23. 23. Advice: LinkedIn before Twitter<br />Twitter 101: Decisions<br />
    24. 24. Advice: Twitter before Facebook<br />Advice: LinkedIn before Twitter<br />Blogging with Twitter<br />Twitter 101: Decisions<br />
    25. 25. Advice: Twitter before Facebook<br />Advice: LinkedIn before Twitter<br />Advice: Blogging with Twitter<br />Advice: Does a newsletter fit?<br />Twitter 101: Decisions<br />
    26. 26. Apps<br />Seesmic (http://seesmic.com/)<br />TweetDeck (http://www.tweetdeck.com/)<br />HootSuite (http://hootsuite.com/)<br />Twitterfeed (http://twitterfeed.com/)<br />Twaitter (http://www.twaitter.com/)<br />Openbeak (http://www.orangatame.com/products/openbeak/)<br />StumbleUpon (http://www.stumbleupon.com/)<br />TweetGrid (http://tweetgrid.com/)<br />Twhirl (http://www.twhirl.org/)<br />Twitter 101: Tools & Tips<br />
    27. 27. Apps<br />Various mobile apps<br />NOTE: iPhone v. iPad<br />Palm Web OS<br />Android<br />Blackberry<br />Twitter 101: Tools & Tips<br />
    28. 28. Integration: Training & Habits<br />Twitter 101: Tools & Tips<br />
    29. 29. Integration: Training & Habits<br />LinkedIn<br />Facebook<br />Mobile via SMS<br />Online Presence<br />Twitter 101: Tools & Tips<br />
    30. 30. Integration: Training & Habits<br />LinkedIn<br />Facebook<br />Mobile via SMS<br />Online Presence<br />Privacy: RSS Feeds<br />Twitter 101: Tools & Tips<br />
    31. 31. Integration: Training & Habits<br />LinkedIn<br />Facebook<br />Mobile via SMS<br />Online Presence<br />Privacy: RSS Feeds<br />SM Dangers<br />Twitter 101: Tools & Tips<br />
    32. 32. Twitter Book by Tim O’Reilly & Sarah Milstein<br />Twitter Blog: http://blog.twitter.com/<br />App Blogs, Forums, & FAQs<br />Twitter users themselves<br />Twitter 101: Resources<br />

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