How To Use Blogs, Twitter And Facebook To Grow Your Business

How to use Blogs, Twitter and Facebook to grow your business www.sironaconsulting.com | [email_address] | 0870 850 8038

Social Media is everywhere www.sironaconsulting.com | [email_address] | 0870 850 8038

www.sironaconsulting.com | [email_address] | 0870 850 8038

Don’t……… www.sironaconsulting.com | [email_address] | 0870 850 8038

175 million Facebook Users, growing @ 5 million a week globally
Only 50 million in the US
9 million in the UK = >30% of UK Working Population
Under 25 age group < 25% of entire Facebook population
The fastest growing group on Facebook is 35-44 year olds
…………………………… followed closely by the 55+ age group

47% 18-34 age group
31% 35-49 age group
21% 50+ age group
6 million tweeters in 1.5years
974% increase in UK internet traffic in 1 yr

Source Quantcast 2009; Compete.com www.sironaconsulting.com | [email_address] | 0870 850 8038

Social Media for Business So what is it about then? B rand C ommunity C ustomers E ngage T raffic www.sironaconsulting.com | [email_address] | 0870 850 8038

The Three Rules of Social Media
Don’t Be Rude
Don’t Be Boring
Give To Get

Blogs – Why? 1. Vs www.sironaconsulting.com | [email_address] | 0870 850 8038

2. Build a base of regular readers | subscribers | customers | job seekers 3. Human face for your business 4. Engage with your readers 5. Fresh content – SEO – Google blogs 6. Traffic generator for your website 7. Cost effective marketing tool. continued £££ www.sironaconsulting.com | [email_address] | 0870 850 8038

How? www.sironaconsulting.com | [email_address] | 0870 850 8038

Ten things to write about on your blog
Company news; awards, contract wins etc
Stories about people in your business
Offer industry expertise
Views on the industry/your marketplace
Video of your company environment & your people
Information regarding your industry such as exhibitions, trade shows etc
Product | service reviews
Industry interviews
How you work with your customers
Case studies and testimonials from your customers

Ten ways to use Facebook for business
Meet your industry peers
Find and source industry contacts
It opens doors previously closed
Build and develop business relationships
Raise your profile in your sector
Develop your brand
You can be niche and proud of it
Create a business page
Place very targeted adverts
Cost effective marketing, branding and recruiting – FREE! (apart from adds)

Register twice Name & Company name Fill in the bio AND upload a photo of YOU Make sure you enter your website URL Use one of the platforms: Tweetdeck.com | Twhirl.org | Twitterific Remember 140 characters only!! www.sironaconsulting.com | [email_address] | 0870 850 8038

Tweet: An update message with a maximum length of 140 characters, visible by everyone including Google Following: you see the tweets when people you follow update them Followers: they see your tweets when you update Twitter @replies: you reply with @username, and engage in conversation Direct Messages : if you follow each other, you can send private direct messages to each other – DM’s Why people won’t follow you in return
You have a picture of your dog as your image
According to your bio, you don’t exist
You are obviously going to try and sell me something
You are not playing by Twitter rules

The six types of Tweets
Info tweet
Re-tweet or RT
Help tweet
Postman tweet
Smiley tweet
Finally the ‘you’ tweet
..and just watch the ratio

Ten reasons to use for business
Branding
Hiring people
Traffic
Networking
Notify customers | job seekers
Latest news
Find prospects
Get feedback
Make friends with peers
Track your competitors
SEO – your @name – inbound links – Google
Mobile – everywhere

The Jigsaw Your Brand Blog Twitter Social Networks Social Bookmarks Comments YouTube Flickr www.sironaconsulting.com | [email_address] | 0870 850 8038

So, have you got the idea of Social Media now? www.sironaconsulting.com | [email_address] | 0870 850 8038

And remember social media rule 3 Give To Get Check out the Chamber blog at http://blog.worthingchamber.co.uk Follow the Chamber on Twitter http://www.twitter.com/worthing Check out the Sirona blog at http://blog.sironaconsulting.com Follow Andy on Twitter http://www.twitter.com/andyheadworth www.sironaconsulting.com | [email_address] | 0870 850 8038

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How To Use Blogs, Twitter And Facebook To Grow Your Business

by Andy Headworth on Mar 05, 2009

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How To Use Blogs, Twitter And Facebook To Grow Your Business — Presentation Transcript