How To Use Blogs, Twitter And Facebook To Grow Your Business

How to use Blogs, Twitter and Facebook to grow your business www.sironaconsulting.com | [email_address] | 0870 850 8038

Social Media is everywhere www.sironaconsulting.com | [email_address] | 0870 850 8038

www.sironaconsulting.com | [email_address] | 0870 850 8038

Don’t……… www.sironaconsulting.com | [email_address] | 0870 850 8038

175 million Facebook Users, growing @ 5 million a week globally

Only 50 million in the US

9 million in the UK = >30% of UK Working Population

Under 25 age group < 25% of entire Facebook population

The fastest growing group on Facebook is 35-44 year olds

…………………………… followed closely by the 55+ age group

47% 18-34 age group

31% 35-49 age group

21% 50+ age group

6 million tweeters in 1.5years

974% increase in UK internet traffic in 1 yr

Source Quantcast 2009; Compete.com www.sironaconsulting.com | [email_address] | 0870 850 8038

Social Media for Business So what is it about then? B rand C ommunity C ustomers E ngage T raffic www.sironaconsulting.com | [email_address] | 0870 850 8038

The Three Rules of Social Media

Don’t Be Rude

Don’t Be Boring

Give To Get

Blogs – Why? 1. Vs www.sironaconsulting.com | [email_address] | 0870 850 8038

2. Build a base of regular readers | subscribers | customers | job seekers 3. Human face for your business 4. Engage with your readers 5. Fresh content – SEO – Google blogs 6. Traffic generator for your website 7. Cost effective marketing tool. continued £££ www.sironaconsulting.com | [email_address] | 0870 850 8038

How? www.sironaconsulting.com | [email_address] | 0870 850 8038

Ten things to write about on your blog

Company news; awards, contract wins etc

Stories about people in your business

Offer industry expertise

Views on the industry/your marketplace

Video of your company environment & your people

Information regarding your industry such as exhibitions, trade shows etc

Product | service reviews

Industry interviews

How you work with your customers

Case studies and testimonials from your customers

Ten ways to use Facebook for business

Meet your industry peers

Find and source industry contacts

It opens doors previously closed

Build and develop business relationships

Raise your profile in your sector

Develop your brand

You can be niche and proud of it

Create a business page

Place very targeted adverts

Cost effective marketing, branding and recruiting – FREE! (apart from adds)

Register twice Name & Company name Fill in the bio AND upload a photo of YOU Make sure you enter your website URL Use one of the platforms: Tweetdeck.com | Twhirl.org | Twitterific Remember 140 characters only!! www.sironaconsulting.com | [email_address] | 0870 850 8038

Tweet: An update message with a maximum length of 140 characters, visible by everyone including Google Following: you see the tweets when people you follow update them Followers: they see your tweets when you update Twitter @replies: you reply with @username, and engage in conversation Direct Messages : if you follow each other, you can send private direct messages to each other – DM’s Why people won’t follow you in return

You have a picture of your dog as your image

According to your bio, you don’t exist

You are obviously going to try and sell me something

You are not playing by Twitter rules

The six types of Tweets

Info tweet

Re-tweet or RT

Help tweet

Postman tweet

Smiley tweet

Finally the ‘you’ tweet

..and just watch the ratio

Ten reasons to use for business

Branding

Hiring people

Traffic

Networking

Notify customers | job seekers

Latest news

Find prospects

Get feedback

Make friends with peers

Track your competitors

SEO – your @name – inbound links – Google

Mobile – everywhere

The Jigsaw Your Brand Blog Twitter Social Networks Social Bookmarks Comments YouTube Flickr www.sironaconsulting.com | [email_address] | 0870 850 8038

So, have you got the idea of Social Media now? www.sironaconsulting.com | [email_address] | 0870 850 8038

And remember social media rule 3 Give To Get Check out the Chamber blog at http://blog.worthingchamber.co.uk Follow the Chamber on Twitter http://www.twitter.com/worthing Check out the Sirona blog at http://blog.sironaconsulting.com Follow Andy on Twitter http://www.twitter.com/andyheadworth www.sironaconsulting.com | [email_address] | 0870 850 8038