How to use the Internet to Get a Job

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How to use the internet to get a job. Presented this at Microsoft London (13/04/2011).

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  • How to use the Internet to Get a Job

    1. 1.
    2. 2. What Would I do if I started from nothing in 2011?<br />Using the Internet to get a Job<br />Michael White<br />Intern: Multinational Account Manager<br />Public Relations Student<br />
    3. 3. About Me: Key Stuff<br />Social Media Consultant<br /><ul><li>David Alderton
    4. 4. Kelsey Publishing
    5. 5. Montpellier Marketing Communications</li></ul>Radio<br /><ul><li>Tone Radio
    6. 6. Cheltenham Jazz Festival
    7. 7. Cheltenham Wychwood Festival
    8. 8. BBC Radio Gloucestershire [interview]
    9. 9. BBC Radio Ulster [Why I Hate Facebook]
    10. 10. BBC Radio Brighton [Simone Back Case]
    11. 11. BBC Radio Five Live [Online Privacy]</li></ul>Journalism/Writing<br /><ul><li>Your Local Guardian
    12. 12. The Guardian
    13. 13. Gloucestershire Echo
    14. 14. Business Week
    15. 15. BBC Gloucestershire
    16. 16. The Citizen
    17. 17. Behind The Spin
    18. 18. Advertising Week
    19. 19. Microsoft Graduate Blog</li></ul>Internship!<br />
    20. 20. Activity<br />Write down as many Social Networks as you can think of.<br />Next to each one write 3 reasons with how you use it.<br />You have 10 minutes<br />
    21. 21. Social Media Overview<br />
    22. 22. Contents<br />Using the Internet to Job Search<br />Embrace the Typical (Job Websites)<br />Get LinkedIn<br />Get Noticed: Brand yourself Online<br />Use Twitter as a Job Searching Tool<br />Blogging<br />Facebook<br />Crazy and Creative Examples<br />
    23. 23. Embrace the Typical<br />There are many websites where you can find jobs…<br /><ul><li>Reed (http://www.reed.co.uk)
    24. 24. Monster (http://www.monster.co.uk)
    25. 25. Total Jobs (http://www.totaljobs.co.uk)
    26. 26. Red Goldfish (http://www.redgoldfish.co.uk/)</li></ul>I’m sure there are many more…<br />
    27. 27. Using LinkedIn: Why it is important<br />LinkedIn operates the world’s largest professional network on the internet.<br />Site launched 5th May 2003, took 494 days to reach one million members. Now reaches one million every 12 days.<br />Facts<br /><ul><li>90m+ professionals around the world as of January 2011
    28. 28. 20m+ members in Europe as of December 2010
    29. 29. 5m+ members in the UK as of December 2010</li></li></ul><li>
    30. 30.
    31. 31. Get Noticed: Brand Yourself Online<br />
    32. 32. About Twitter<br />Social Network: Often labelled as micro-blogging<br />Users post public tweets of 140 characters in length (can also be private)<br />You can follow and be followed by other users<br />Can be accessed by all popular smartphones: iPhone, Android, Windows Phone 7 and Blackberry<br />Facts<br /><ul><li>190m accounts (8th July 2010)
    33. 33. 65 million tweets a day
    34. 34. 800,000 search queries a day
    35. 35. I joined October 2008 </li></li></ul><li>
    36. 36. Twitter as a Job Searching Tool<br />Sign Up<br />Fill in that Profile<br />Tweet to Impress<br />Use Twitter search to find industry contacts<br />Get Networking!<br />
    37. 37. Twitter: Beyond Networking<br />Keeping up-to-date with News<br />Make new Contacts (Socially and Professionally)<br />Raise Personal Profile<br />To Stay in Touch<br />To Connect with the Blogging Community<br />
    38. 38. Blogging!<br />Wikipedia says,<br />“A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.”<br />
    39. 39. State of the Blogosphere 2010<br />Last count there was 146,628,598 blogs<br />67% of bloggers are male, 33% female<br />Only 7% of authors are between the ages of 18 – 24<br />
    40. 40. Blogging: Establish yourself<br />Beneficial for those who pursue, don’t give up.<br />1. Don’t start a blog because I’m telling you to<br />2. Blogging is about writing, not just promotion<br />3. Blogs aren’t just written<br />4. Search for a focus<br />5. Don’t focus on the readers<br />
    41. 41. Blogging: Establish yourself (Part 2)<br />Beneficial for those who pursue, don’t give up.<br />6. Choose your service<br />Check out WordPress, TypePad, Squarespace & Blogger.<br />7. Frequency and length of posts<br />9. Promote your blog posts<br />- Set up a Twitter Account<br />- Use NetworkedBlogs on Facebook<br />- Join StumbleUpon and Reddit<br />- Include your blog’s address in your email’s footer<br />
    42. 42. Check your Reputation<br />
    43. 43. Facebook: Not for Business (IMHO)<br />But if you are going to use it for business here are tips…<br /><ul><li>This network has too much clutter (gifts, games, pictures, videos & pages)
    44. 44. You’re always in danger of being tagged in a photo
    45. 45. You need somewhere to relax on the internet, use Facebook
    46. 46. Mix of social contacts (Friends, Family and Colleagues)</li></ul>In other words…<br />
    47. 47. Facebook: Don’t F*** It Up<br />Check your Facebook Privacy Settings!!<br />
    48. 48. Facebook: ‘Like’ This<br />http://www.facebook.com/youngbritainworks<br />
    49. 49. Activity<br />Take your sheet from earlier… this time write down 3 business ways in which you could use it.<br />You have 10 minutes<br />
    50. 50. Crazy & Creative Example<br />
    51. 51. Any Questions<br />Twitter: @michaelwhite1<br />Website: http://www.mikewhite.co.uk<br />

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